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Discussion: Persuasion and Positive Social Change

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In this course so far, you have begun to engage with the idea of persuasion as it applies to marketing. In the Week 4 Discussion, you reflected upon a buying experience in which you were persuaded, through marketing efforts, to make a purchase. Now think back to leaders you have known or observed who were particularly good at persuading others toward a shared vision or common goals. What was it about their persuasive approach that made it particularly compelling? Were there ever any negative consequences of them employing persuasion?

As you continue to develop your own skills of persuasion, consider how you might use those skills most effectively to make a positive impact through your life and work. In this Discussion, you will consider the risks and benefits of using persuasion to influence others and will share with your colleagues how you might use your own skills of persuasion to bring about positive social change.

To prepare for this Discussion:

· Review the following video transcript:

Business Skills for Good: Persuasion

Transcript – Business Skills for Good: Persuasion [PDF] ( see attached document)

· Consider how you have exhibited persuasion within a business setting.

Post a summary of the role of persuasion in a business context to promote positive social change, to include the following: (Use at least 250 words or more)

· Describe at least two ways in which you have used persuasion in a business environment. Be specific in your response.

· Identify at least two benefits of using persuasion to influence others at work. Identify at least one potential risk of utilizing persuasion in a business environment and how a person can work to overcome those risks.

· Explain how you, as a business professional and leader, will use your own skills of persuasion to be an agent of positive change.

BusinessSkills for Good: Persuasion

© 2021 Walden University, LLC. 1

Business Skills for Good: Persuasion
Program Transcript


FEMALE SPEAKER: Think about the last time you heard a compelling argument or

impassioned speech that made you reconsider or perhaps even change your mindset

about a particular topic or idea. What was it about the speaker’s delivery that challenged

your thinking? Part of what compelled you may have been there knowledge about the

topic supported with facts and appropriate details, but you may also have been drawn in

by how they presented the information, which may have included the use of emotion,

personal stories, and other tactics that appealed both to your intellect, as well as to your


In other words, the speaker was probably effective at using their skills of persuasion. Of

the many skills that are useful to have in business, persuasion is especially critical.

Persuasion is defined as the act or process of moving others toward a particular

position belief or course of action.

Often misunderstood as being associated with manipulation or with twisting information

for one’s own gain, the art of persuasion in business is actually about using your skills

and influence to help others and to further your organization’s mission and goals. Of

course, as you develop these skills, it is always important to remain self-aware about

your own motivations when persuading others to ensure that you’re working toward the

right goal and meeting the needs of your team and/or your organization.

Effective persuasion at its core is about successful communication. And that includes

not only being able to convince someone else of an idea, but also about understanding

the concerns and motivations of others. Leaders, who have developed their skills of

persuasion, are often effective at inviting others to join in on a common vision or goal

and guiding them toward a sense of shared responsibility for their work.

In doing so, they inspire and support their teams to produce quality outputs, execute on

established objectives, and innovate. Another important aspect of persuasion is that of

thought leadership or influence combined with expertise fueled by a solid understanding

of their organization’s mission and strategic goals. Persuasive leader’s guide others to

consider new ideas, to see possibilities and perspectives they might not have otherwise,

including opportunities for effecting positive social change. In your own development, as

you share your ideas and perspectives, using your growing skills of persuasion, you can

establish yourself as a leader who comes to the table ready to provide direction, inspire

Business Skills for Good: Persuasion

© 2021 Walden University, LLC. 2

confidence, and guide your organization and its people toward positive outcomes for



Business Skills for Good: Persuasion
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