BACKGROUND
In this milestone, the team will submit a draft of the first half of the Marketing Strategy. This is meant to help you begin putting your strategy together. You have already submitted the Concept Summary for instructor feedback. Make sure you incorporate the feedback in your draft. The first half of the Marketing Strategy should include the following sections. The number of slides for each section should not exceed the number indicated in parentheses. These slides should be designed and written as if you will actually be presenting the deck live and include comprehensive speaker notes detailing key points. Do not change the order of the slides.
PROMPT
Construct comprehensive speaker notes for all slides in your Draft Marketing Strategy documenting your team’s process and how you arrived at each element of the strategy’s sections. Use APA formatting to cite any work used to support your strategy. You will submit your Draft Marketing Strategy for grading in the drop box below.
POWERPOINT SLIDES MUST INCLUDE THE FOLLOWING:
1. Construct comprehensive speaker notes for all slides in your Draft Marketing Strategy
documenting your team’s process and how you arrived at each element of the strategy’s sections. 2. The number of slides for each section should not exceed the number indicated in parentheses. 3. Use APA formatting to cite any work used to support your strategy.
4. You will submit your Draft Marketing Strategy via the Group Page in Blackboard to the instructor for grading. 5. Do not change the order of the slides.
Tasks
1. Market Opportunity Analysis :
External Market Environment: Are there any economic, political, legal, cultural and/or social environmental factors to consider? Remember that these items must have strategic importance to the management of your product, otherwise they are not necessary. (This should consist of 1-2 slides.)
