Covid 19 Coverage in Western Media Through Agenda Setting Theory Lens Case Study

Case Study PaperThe purpose of this project is to link theoretical/scholarly material about media effects
and content to a “real world” case. You will select a case of interest to you
that recently played out via some type of media channel. This could include
traditional news outlets, the blogosphere, various social media outlets, or some
combination of these channels.
You will then critique and analyze the case from the theoretical frameworks and
perspectives in the scholarly literature you have chosen. Your case study should
conclude with a summary of lessons learned from the case and/or any
communications recommendations you have for how the individuals and/or
organizations involved could have used media more strategically to realize more
favorable outcomes.
Criteria
Introduction and Overview describes overall purpose of paper (describes case, briefly previews type of m
scholarly literature reviewed; makes argument for why that scholarly literature is best suited to the case
Literature review cites at least 10 scholarly sources that are appropriate for the case. Literature is concise
Media Review section identifies media content analyzed; provides rationale for media content selected; d
collected; briefly identifies qualitative content analysis as the method of data analysis. Decisions reflect c
Results section takes the form of a qualitative content analysis. Findings are clearly and effectively conve
format with quotes from media texts interspersed for evidence.
Findings of the class topic. This section is clearly the product of an analysis process that was guided by th
literature reviewed (e.g., if you reviewed crisis communication theories/principles, you should be analyzi
those principles were used; if you reviewed framing theory, you should be looking for types of frames us
Discussion and Recommendations includes comparisons/contrasts to previous literature AND practical
and communications recommendations about how the individuals and/or organizations involv
strategically to realize more favorable outcomes.
Organization (solid introduction
sentences and supporting detail)
and conclusion; body text is organized topically/conceptually; clear
Written quality – clarity, creativity, grammar, spelling, and punctuation
Proper use of APA citations and
references.
TOTAL
The final paper/project should have a minimum of 12 pages and a maximum of 15
pages of double-spaced text, not including the cover page or references. (50 points).
Please make sure the body of your case study paper includes all of the following
components:
Paper Components:
1. Introduction and Overview: Describes overall purpose of paper (includes
description of case for background/context; briefly previews type of media content
that will be analyzed and theoretical/scholarly literature that will be used; makes
argument for why that area of scholarly literature is best suited to understanding the
case).
We need more specific data in this section, for instance, “The current research is a
content analysis of how different media and social media platforms such as Twitter,
Facebook, and YouTube covered the COVID-19 between March 2020 and March
2021,” You will need to add what exact platforms are you examine, how many of
them and what the data says…
2. Literature Review: Summary of theoretical/scholarly literature reviewed for
the case (at least 10 sources cited).
We are having 5 now, we need 5 more sources in this section.
3. Media Review: Identifies media content analyzed; provides rationale for
media content selected; describes how media content was collected; briefly identifies
qualitative content analysis as the method of data analysis.
We need 10 media sources in this section. As an additional step, we also need to
create a chart like below.
Online news
Outlet Name
Article
Ex. Tweet
Rating
Positive/ Negative/
Natural
4. Results: Qualitative analysis of media content that is clearly guided by the
theoretical framework/scholarly literature reviewed for the case (e.g., if you reviewed
crisis communication theories/principles, you should be analyzing your data to report
if and how those principles were used; if you reviewed framing theory, you should be
looking for types of frames used, etc.). Findings from analyzed media texts are
written in a narrative/thematic/descriptive format with example quotes interspersed to
serve as evidence.
It has two sections: Result section and Finding section.
Results section: It is reflecting the media review section.
It takes the form of a qualitative content analysis. Findings are clearly and
effectively conveyed in a narrative/descriptive format with quotes from media
texts interspersed for evidence. It is reflecting the media review section.
Finding section: Link to literature and media analyzed .Findings of the class
topic. This section is clearly the product of an analysis process that was
guided by the theoretical framework/scholarly literature reviewed (e.g., if you
reviewed crisis communication theories/principles, you should be analyzing
your data to report if and how those principles were used; if you reviewed
framing theory, you should be looking for types of frames used, etc.).
5. Discussion: Provides comparisons/contrasts to previous literature and practical
lessons learned and/or communications recommendations you have for how the
individuals and/or organizations involved could have used media more strategically to
realize more favorable outcomes.
We need 3 communication recommendations. Specifically, as communication
professional, we can we do, what we can improve or what should we have done for
this issue. (Since we are writing a negative issue/ problem in this paper.)
Please review the grading rubric to see how your paper will be evaluated.

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