Covid 19 Pandemic Discussion

Topic: Opportunities brought by the new media era for the development of art museums during the Covid-19 Pandemic

Please first read my brief draft. After reading the brief of my final paper, please choose a more accurate research direction and write a 1-2 paragraph research brief (it should be more accurate and should not just rewrite my brief). Then write the Literature Review Section.  Literature Review List is in my brief draft.

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1
Final Paper Brief
1. Your title, which indicates the proposed area of study

Opportunities brought by the new media era for the development of art museums during the
Covid-19 Pandemic

The reasons that I chose this topic:

The COVID-19 pandemic has caused unexpected effects to the operations of art
museums.

Many art galleries have had to stop daily operations for the health of their audiences
during Covid-19. However, the burden of daily maintenance and other burdens brought
great challenges to the art museum.

But I think at the same time, this disruption also provides opportunities for art museums
to explore new models of audience engagement

Some institutions share their digitized collections with the public through numerous
platforms. Annual events like Museum + Exhibition move their programming online.

virtual museum, Online “Cloud Exhibition”, user interactive participations
2. Main content:

The main purpose of the article is to provide the relevant practitioners of art museums with
the current situation of online activities

Analyze its effectiveness through qualitative research on users’ online behaviors and
attitudes, so as to provide a better online art exhibition form.

rational action theory (for predicting user behavior and action intent), heuristic persuasion
model (the features of heuristics that strongly influence human behavior, including: the
2
representative, availability, attitude, asymmetric dominance effect, status quo bias, and the
fundamental attribution error).

it will analyze user online behavior, such as user participation behavior in online exhibitions,
user personal attitude, user satisfaction.
3. Your likely research method (including whether it will be qualitative or quantitative or
mixed, and why).

Analyze its effectiveness through qualitative research on users’ online behaviors and
attitudes

Through qualitative data, analysis by grouping data into categories and themes facilitates
data collection.

Questionnaire form——ex. investigate users’ satisfaction with the existing online format of
campaigns and exhibitions by art galleries
After reading the brief of my final paper, please choose a more accurate research direction and
write a 1-2 paragraph research brief.
Then write the Literature Review Section.
Literature Review Need to Use the Following Articles:
References
Baumann, S. E., & Burke, J. G. (2021). Creating Community During COVID-19: A Virtual Art
Gallery to Address Social Isolation During a Pandemic. Health Promotion Practice, 1.
https://doi.org/10.1177/15248399211064638
Choi, B., & Kim, J. (2021). Changes and Challenges in Museum Management after the COVID19 Pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 7(2),
148. https://doi.org/10.3390/joitmc7020148
3
Feldman, Kaywin. (2020). “Leading the NATIONAL GALLERY of ART During COVID-19.”
Museum Management and Curatorship,
doi:https://doi.org/10.1080/09647775.2020.1790152.
Hoffman, S. K. (2020). Online Exhibitions during the COVID-19 Pandemic, Museum Worlds,
8(1), 210-215. Retrieved Apr 13, 2022, from
https://www.berghahnjournals.com/view/journals/museum-worlds/8/1/armw080115.xml
McNaughton, E. H. (2020). Art Gallery Education in New Zealand during COVID-19: The
Emergence of a Community of Practice. Museum Worlds, 8(1), 135–148.
https://doi.org/10.3167/armw.2020.080110
Tan, M. K. B., & Tan, C. M. (2021). Curating wellness during a pandemic in Singapore:
COVID-19, museums, and digital imagination. Public Health (Elsevier), 192, 68–71.
https://doi.org/10.1016/j.puhe.2021.01.006
Tranta, A., Alexandri, E., & Kyprianos, K. (2021). Young people and museums in the time of
covid-19. Museum Management & Curatorship, 36(6), 632–648.
https://doi.org/10.1080/09647775.2021.1969679

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