ECOM 201 SEU Services and Solutions for Saudi Digital Marketing Research Paper

Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Group Project
Student Name:
Student ID:
Course Title: Introduction to EManagement
Course Code: ECOM 201
Academic Year/ Semester: 2021/2022- CRN:
2nd Semester
Instructor Name:
Student Grade:
Grade Level:
ECOM 201 Project
Overview
Suppose your group works as a virtual team in a Saudi company that deals with local and global
clients. The company main purpose is to provide digital marketing services and solutions. A task
has been given to you by the CEO. The task includes building a connection with a South African
brand that wants to open an office in AL Khobar, Eastern Province. The task is considered
completed when you propose a strategy to the international company representative and
receive their feedback.
Requirements
The group needs to be divided as follows: one team manager, one representative from the
international brand, one technical support expert, and one or two general members.
This project has two phase: 1) write a reflection on your group work process in creating the
team, choosing the tools, working on the tasks and reporting the strategy to the client. 2)
present your experience in class.
Phase 1- Reflection (due by Week 13)
[20 marks]
The reflection should be written after you establish a successful virtual team. The reflection
should describe the process of 4 main components of virtual management: team building,
tools, procedures, and task management. Please use these guidelines on how to do so:
1. Virtual Team: (5 marks)
In this section, you need to describe the workings of your virtual team.
●
Name your team.
●
Who are your team members, and what are their roles?
●
What are the personal objectives for each member?
●
What is the collective goal for your team?
●
Refer to the four different stages of team building? Have you experienced these stages
(discuss)
2. Virtual Tool (5 marks)
In this section, you describe the process of choosing a tool for your virtual team.
●
What virtual tool did you use to manage the tasks? (provide pictures)
●
Describe the features this tool has (provide pictures).
●
Why did you choose these tools? What are the other options?
●
Suppose your budget was SAR 10k; how did you use that budget to get the best possible
tool?
●
How frequently does the team meet? How long is each meeting? (provide photos of the
team meetings at different times)
●
What are the meeting minutes? How have they been used effectively? (provide an
example of your team meeting minutes).
3. Virtual work dynamics (5 marks)
● How did you create a virtual office?
● What are the challenges that you faced in your work? (discuss from different roles’
perspectives).
● How did you utilize vacation time, holiday times?
● How did you divide the workload?
● What are the challenges that your team faced in communication? (discuss from
different roles’ perspectives).
4. Reports and presentations (5 marks)
● Provide an example of a proposed strategy that your team worked on to make the
marketing campaign successful for the international company.
● The report should be 300 words that describe the best practices of doing virtual
marketing in Saudi Arabia.
o The report should have an introduction, brief strategy, and conclusion.
● Include graphs and statistics to support your report.
● The international company representative in your team should provide his/her feedback
on the report (one or two comments)
● The rest of the team should address those comments.
● Conclude your reflection.
Phase 2- Presentation (due by Week 15)
[10 marks)
This is a group presentation and must be done in-class or virtually using Power Point or any
other tool. Please refer to the following criteria:
●
Create 10 slides maximum
●
The slides should contain the following:
o
Group members names, IDs, and CRN
o
A brief description of the virtual team
o
A brief description of the virtual tool
o
A brief description of the Virtual work dynamics
o
A brief description of the proposed reports
o
Suggestions for future teams.
●
Support your presentation with pictures from your virtual team work.
●
Each group has 10m (8 minutes presentation 2 minutes Q & A).
●
Each student presents for ~2 minutes to divide the time equally between group
members.
●
The presentation should be written and presented in English.
●
Upload the slides to Black Board under Assignment 3 tab by the specified due date.
Useful links:
● http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparingto-write-assignments.pdf
● APA reference system https://student.unsw.edu.au/apa
● About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
● About plagiarism https://en.wikipedia.org/wiki/Plagiarism
Guidelines for the assignment:
● This is a group project (4-5 students in each group), which is part of your course score.
It requires effort, collaboration and critical thinking.
● Use the given template below. One mark will be deducted if there is this template is
not used.
● Your assignment must be supported by evidence and resources. Otherwise, your
answer will not be valid.
● Use at least 3 different references from the SDL.
● Use font Times New Roman, Calibri or Arial.
● Use 1.5 or double line spacing with left Justify all paragraphs.
● Use the footer function to insert page number.
● Ensure that you follow the APA style in your project.
● Your project report length should be between 1500 to 2000 words.
Up to 20% of the total grade will be deducted for providing a poor structure of assignment.
Structure includes these elements paper style, free of spelling and grammar mistakes,
referencing and format.
Answer: