Florence and the Machine are a BRIT Award winning group who burst onto the music scene after a series of gigs in London, then at the summer music festivals leading to a fast track route to fame starting in UK and spreading across the world.
Florence and the Machine’s sound have been described as a combination of various genres, including rock and soul. The band’s music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine’s rise to prominence by promoting her as part of BBC Introducing.According to the bands lead singer Florence Welch, “The name Florence and the Machine started off as a private joke that got out of hand. I made music with my friend, who we called Isabella Machine to which I was Florence Robot. When I was about an hour away from my first gig, I still didn’t have a name, so I thought “Okay, I’ll be Florence Robot/Isa Machine”, before realizing that name was so long it’d drive me mad”. In 2006 Welch’s performances with Isabella Summers in small London venues under the joint name Florence Robot/Isa Machine began to attract notice.In 2007, Florence recorded with a band named Ashok, who released an album entitled “Plans” on the Filthy Lucre/About Records label.
This album included the earliest version of her later hit “Kiss With a Fist”, which at this point was entitled “Happy Slap”. The band’s debut album, Lungs, was released on 6 July 2009, and held the No. 2 position for its first five weeks in the UK Album Chart. On 17 January 2010, the album reached No. on the UK album chart, having remained in the chart for 28 consecutive weeks up until that point. The album has been within the top 40 in the United Kingdom for 63 consecutive weeks, making it one of the best selling albums of 2009 and 2010 so far. At the 2010 BRIT Awards, Lungs won the “Mastercard British Album” award.
Florence and the Machine performed at the 2010 MTV Video Music Awards. The first time I heard “The Florence + the Machine” I was in Scotland, being homesick and listening to the radio.As it was I was listening to the BBC Radio 1, because it was the only radio station that was broadcasting more music than news and at the moment I just wanted to relax and stop thinking for a moment. I think it was part of the BBC Introducing, because they were broadcasting more than one song, for what I was very thankful. The music had an instant uplifting effect. The lead singers voice coupled with the harmony and play of the instruments of the band were something different, but in a good way.Their sound is unique and at the same time it’s ageless, in some way even primal.
This is the music for every mood and every occasion. I can vouch for it, because it has helped me through some tough times, it’s been with me when I was happy, it’s helped to give me energy when that has been the thing I have needed the most and it’s always moved me. Be it make me cry, make me laugh or just makes me want to dance and say “I love you” to my loved ones.I think they are such a success because of their emotionally charged music and because Florence is the music and she sings from her heart and that gives her an edge that other modern artist doesn’t have, because most of the contemporary artists are very commercial and sometimes because of that way of thinking their music feels soulless. However “Florence and The Machine” is full of soul, anguish, joy, life, love and even basic instincts. I love that even playing in live lounge they sound just as perfect as when I’m listening to their recorded albums. The
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