Limitations: Sample and Respondents

————————————————- Limitations The market research process carries many limitations. It is important to recognize these limitations as they can lead to less accurate or bias results.. The following points are recognized as limitations that must be addressed. * Method used * Respondents to the method * Time constraint * Resources Method used: When sampling our population a non-probability sampling method was chosen known as convenience sampling. This method possesses limitations which must be taken into consideration.
Due to the nature of the method it can often have a poor reflection of the whole sample. In this research it has been found that through our method, younger age students are the students who are answering the surveys. Also a majority of respondents were from the business faculty rather than the arts, science etc. These factors can all limit the accuracy of the results. Respondents to the method: Corresponding with our chosen method is the limitation of accurate results due to respondents responses. They may give an answer that is not necessarily accurate due to laziness or inconvenience.
The online surveys are also limited as researchers do not receive detailed knowledge or reasoning of why people have put certain answers. Internet surveys can also lead to misunderstandings and it may be hard to follow up respondents, as you may not know who has answered the survey. Time Constraint: Other limitations that should be recognized is time. Due to the duration constraint placed upon the research process, limitations arose. Through more time the market research could have been done in a more detailed and thurrer manner using the most effective method.

Resources: The resources available also limited us to get the most accurate results as possible; we were not able to get a list of all Macquarie students to ensure a more accurate reflection of the population was used. Also It is known that experience of the actual researches themselves can vary results. Inexperienced researches may not use the best survey method and may subconsciously jump to conclusions throughout the research. As this is our first time conducting such research limitation occur due to this. ————————————————-
Recommendations for overcoming limitations The method used did tend to limit the accuracy of our research. This could be overcome by using another method, one categorized under probability sampling such as simple random sampling would produce a more accurate reflection of the sample and there would be less room for a bias result. Respondents may also give conclusions that are not accurate. This can be overcome by assuring the survey is simple, easy and clear. It could be done in many languages to overcome limitations with students who do not speak fluent English.
The issues with time had an impact on the richness of research. To follow respondents up with interviews or any further questions, the survey could include a space for the respondents email. This could also enable in depth interviews to create a deeper understanding of respondents answers. Lastly the fact that this research has been carried out by inexperienced first time researchers is a limitation. This can be overcome through advice from professional researchers in order to achieve the most accurate results possible.

Don't use plagiarized sources. Get Your Custom Essay on
Limitations: Sample and Respondents
Just from $13/Page
Order Essay
Achiever Essays
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code RESEARCH

slot online