marketing

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SWOT

2

SWOT 2

SWOT

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The main services that are promoted by the PACE organization which is located in the greater New Orleans area include in-home care, rehabilitation programs, senior nutritional counseling, pastoral care, nursing care as well as free transportation to and from their areas of residence plus so much more. The organization gives each participant the opportunity to form connections as well as have all their healthcare needs met in a single location with a holistic care plan that is especially designed for them.

As to how the services that are provided by this organization can be grouped, one can observe that as per the SWOT analysis which analyzes a person’s or organizations, Strengths, Weaknesses, Opportunities and Threats, the PACE organization also falls in the category of organizations whose services can be analyzed and categorized using this system.

First of all, the Strengths of the PACE organization include transportation to and from their centers, whereby the organization has sufficient transports resources such as buses and company vehicles to ferry its participants. Another strength of the organization is the quality of medical staff, that is, the physicians as well as the nursing staff who are all well qualified for their jobs and finally there is the pastoral care who assist their participants when it comes to all matters that are spiritual in one way or the other (Pace GNO, 2021).

When it comes to the weaknesses of the organization, first, there is a slight shortage of personnel since the organization has had a good reputation which has made it acquire a huge increase in the number of participants hence the participant to personnel ratio is a bit off, there has also been a weakness in the hospitalization and nursing home care department and lastly there has been a weakness in the continence management area.

As to the opportunities that the organization face, there are angel investors who have been looking into the organization and how it has been running its operations and they would like to donate to the organizations cause. Secondly, the organization is able to bring together a proper caregiving community within the organization to take proper care of the elderly. The jobs that are given to the caregivers, physicians and other personnel members are really a good opportunity for the organization to give back to the community.

The threats affecting the organization include the certification of the organization’s facility by the state which is often a problem, especially when it is time for renewal, its services are also not accessible for all members but for only those members that are eligible and in conclusion, there is the fact that the organization also engages in other programs that often bring about an overload of activities which serves as a threat to the organization’s operations.

References

Pace GNO. (2021). Home Health Services & Caregiver Support in Greater New Orleans | Adult Day Care Nola. https://pacegno.org/

  • HCM 325 Milestone Two Guidelines and Rubric
  • Overview: For Milestone Two, you will establish the context for your healthcare product or service, and analyze the market. To establish the context, you will
    describe the industry segment, describe your target markets, and specify the marketing goals and objectives. In analyzing the market, you will conduct a
    strengths, weaknesses, opportunities, and threats (SWOT) analysis, assess the competitors in the market, and determine the current market position.

    Prompt: Establish the context for your healthcare product or service, and analyze the market.

    Specifically, the following critical elements must be addressed:

    II. Establish the Context
    A. Determine the marketing goals of your initiative. You should develop at least three specific objectives that apply best practices and align to the

    organizational mission and vision.
    B. Analyze the industry segment for your healthcare product or service. Include all relevant details related to population segment and

    demographics, market size, psychographic or health status segmentation, regulatory influences, payer mix, and key success factors.
    C. Identify and describe your target markets. Be sure to include all relevant details related to their demographics, characteristics, preferences, and

    consumer behaviors. In any area where you are lacking critical information, explain the type of data that you would collect to fully understand
    your target markets.

    III. Market Analysis
    A. Conduct a SWOT analysis for your selected healthcare product or service. Be sure to thoroughly analyze the strengths, weaknesses,

    opportunities, and threats by including at least three items in each category.
    B. Assess your organization’s competitors using specific supporting examples. You should address at least two competitors, and discuss at least

    three strengths and weaknesses for each.
    C. Based on your SWOT and competitor assessment, draw informed conclusions about your organization’s current market position and justify your

    claims with specific supporting examples.

    Rubric
    Guidelines for Submission: Your draft must be submitted as a 4- to 5-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-
    inch margins, and at least three sources cited in APA format.

    Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
    Establish the Context:

    Marketing Goals
    Specifies at least three marketing
    goals of the initiative that apply
    best practices and align to the
    organizational mission and vision

    Specifies marketing goals of the
    initiative, but fails to identify at
    least three that apply best
    practices and align to the
    organizational mission and vision

    Does not specify marketing goals
    of the initiative

    16

    Establish the Context:
    Industry Segment

    Analyzes the industry segment for
    the healthcare product or service,
    including all relevant details
    related to population segment and
    demographics, market size,
    psychographic or health status
    segmentation, regulatory
    influences, payer mix, and key
    success factors

    Analyzes the industry segment,
    but fails to accurately include all
    relevant details related to
    population segment and
    demographics, market size,
    psychographic or health status
    segmentation, regulatory
    influences, payer mix, and key
    success factors

    Does not analyze the industry
    segment for the healthcare
    product or service

    16

    Establish the Context:
    Target Markets

    Identifies and describes the target
    markets, including all relevant
    details related to demographics,
    characteristics, preferences, and
    consumer behaviors; where
    appropriate, explains the types of
    data that would be collected

    Identifies and describes the target
    markets, but fails to accurately
    include all relevant details related
    to demographics, characteristics,
    preferences, and consumer
    behaviors; or does not explain the
    types of data that would be
    collected, where appropriate

    Does not identify and describe the
    target markets

    16

    Market Analysis:
    SWOT Analysis

    Conducts a SWOT analysis
    including at least three items in
    each category

    Conducts a SWOT analysis, but
    fails to fully or accurately include
    at least three items in each
    category

    Does not conduct a SWOT analysis 16

    Market Analysis:
    Competitor
    Assessment

    Identifies and assesses at least two
    competitors using specific
    supporting examples, including at
    least three strengths and
    weaknesses for each

    Identifies competitors, but fails to
    assess at least two using specific
    supporting examples, including at
    least three strengths and
    weaknesses for each

    Does not identify competitors 16

    Market Analysis:
    Market Position

    Draws informed conclusions about
    the organization’s current market
    position and justifies all claims
    with specific supporting examples

    Draws conclusions about the
    organization’s current market
    position, but not all are
    appropriate or justified with
    specific supporting examples

    Does not draw conclusions about
    the organization’s current market
    position

    16

    Articulation of
    Response

    Submission has no major errors
    related to citations, grammar,
    spelling, syntax, or organization

    Submission has major errors
    related to citations, grammar,
    spelling, syntax, or organization
    that negatively impact readability
    and articulation of main ideas

    Submission has critical errors
    related to citations, grammar,
    spelling, syntax, or organization
    that prevent understanding of
    ideas

    4

    Total 100%

      HCM 325 Milestone Two Guidelines and Rubric
      Rubric
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