In a 2 – 4 page document, complete the following:
Part One – Client Overview
You will perform competitive analysis for your client by performing the following:
Provide a detailed description of the selected client.
The description should include adequate background information to acquaint your peers about the client.
Define a unique value proposition (UVP) for the client.
Identify the top three competitors for your client.
Create a list of their names and Web sites
Explain the value of web analytics as well as the measurable business value for using conversion metrics.
Site Overview-provide a basic analysis of the site for your selected client.
Part Two – SWOT Analysis
Perform a SWOT analysis for your client and your client’s top three competitors.
You may not find all the information you need for the competitors. Make and state plausible assumptions.
Provide an overview of potential opportunities (at least three) in which your selected client should be utilizing web analytics tools.
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