Optimizing Brands Week10 DQ

8/8/22, 8:47 AM 10-1 Discussion: Wrap-Up – MBA-645-Q5979 Optimizing Brands 22TW5

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10-1 Discussion: Wrap-Up

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MBA-645-Q5979 Optimizing Brands 22TW5 TM

Leaders must understand the importance of the brand to business success and sustainability. It is

important for you to reflect on the last nine weeks and the relevance of marketing to optimizing

a brand. The theme park scenario you have worked on will, someday, not be a purely

hypothetical situation to you. You will be faced with real-world crises and challenges. There will

be critical roles for marketing and other functional departments to play when they arise.

One of the important factors in your personal success will be how you brand yourself. What do

you represent? Why should you be the “go-to” future leader of an organization? Why should you

be the first choice as that leader? You are being asked to self-reflect on what you want your

personal brand to be.

In your initial post, you should address the following questions based on what you learned in this

course:

What are at least three key course takeaways that resonate with you and that you may use

in your current or future workplace? Explain how they resonate with you.

When thinking of attributes of an effective leader, what personal brand traits do they

appear to possess?

Describe your desired personal brand. How can being a lifelong learner help with reaching

your desired personal brand image?

When responding to at least two of your peers’ posts, consider the following:

Compare and contrast your learning from the course with that of your peers.

How do your views on the attributes of an effective leader align with those of your peers?

To complete this assignment, review the Discussion Rubric.

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