Retail management and merchandising assignment


Task: Mid-Term Assignment,

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Week (4) – Via Moodle (Turnitin). Due in week 4, Sunday 21 August 2022, 23,59 CEST

When Aldi entered the Spanish market by buying a chain of stores, many expected it to dominate. Instead, Aldi’s largest operation has been struggling and its main local rival is thriving. That rival is Mercadona, Spanish’s largest retailer. To analyze what kind of strategic approach Aldi and Mercadona are using in the Spain, answer from a critical point of view using the theoretical resources of the class and official sources from these retailers the following questions:

1. According to the Six Steps in Strategic Planning find out the Aldi and Mercadona strategic plan 2021-2022 in Spain. Highlight the major differences and similarities between them. (33 points)

2. Make a picture related to Aldi and Mercadona Positioning Strategies in Spain using Price and Services / Products lines Offered axis. Explain why each company are using these positioning strategies. (33 points)

3. Discuss the Image and Promotion factors (store atmosphere, Interior layout, Advertising, Personal selling) that this Retailers are using currently. (33 points)



Individual task.

· Use this Document Model and start in ANSWER SECTION

· Wordcount: Max 1 page per question divided in two sections:


1- Explanation


2-Major Conclusion


· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

· Upload pdf document via Turnitin


Week (4) – Via Moodle (Turnitin). Due in week 4, Sunday 21 August 2022, 23,59 CEST

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

· To demonstrate that you have a strong knowledge of selecting and distribution channel in retailing.

· To be able to explain how to implement six steps strategic planning in retailing.

· To demonstrate that you have a strong comprehension of positioning strategy in retailing.

· To demonstrate that you understood information gathering and processing in retailing.

· To be able to evaluate the image and promotion factors in retail.


Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Knowledge & Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (25%)

Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (35%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.


Summary Table


Major Conclusion (copy paste your major conclusion for each question here)

Grade (Points)

Student Grade







Start here:

Answer 1:

1- Explanation
2-Major Conclusion

Answer 2:

1- Explanation
2-Major Conclusion

Answer 3:

1- Explanation
2-Major Conclusion

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