BAC 322 SOCIAL, COMPANY AND STATE PROTOCOL Task brief & rubrics
Task: Individual
Case Study
Relations in business and social domains are easier if the concerned individuals are perceived as trustworthy, respectable and as having ‘proper’ business etiquettes. To achieve a professional image, it is important for executives to understand the different types of personalities, nationalities, cultures and the associated etiquettes and manners. The three components of business etiquettes (appearance, communication and behavior) are at the core of trustworthy business relations. Interactions, such polite greetings, courteous conversations and active listening have an important impact on how you and your team are perceived by others. Knowing how to make a great first impression, how to dress appropriately, read body language, etc. helps you to present yourself in an impactful way.
HIPRA is a pharmaceutical company located in Amer, near Girona. Hipra has developed a vaccine to combat Covid 19 and they now need to send teams around the world to present and persuade. You run the communications department of a tertiary institution and Hipra has asked you to create a program for their team.
Take two different countries and draw up a proposal to train the Hipra Team for this new international expansion.
· Cover Page, Table of Contents, Overview, Protocol for Country 1 (with sub headers) Protocol for Country 2 (with sub headers) Program , Evaluation, List of references + Bibliography
· Proposal to be uploaded as a PDF file
Formalities:
· Wordcount: 1500 – 2000 w
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in the Harvard citation style.
Submission: Week (3) – Via Moodle (Turnitin). Sunday February 13th.
Weight: This task is 20% of your total grade for this subject.
It assesses the following learning outcomes:
Outcome 1: explore and Identify: the relevant social, cultural, and political importance of protocol, and how best to navigate these;
Outcome 2: analyze: the differences in approach and the challenges faced in contemporary protocol issues based on cross cultural norms;
Outcome 3: apply: the theoretical knowledge and real life understanding of protocol issues to various cases and problems in international and public relations.
Rubrics
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Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
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Knowledge & Understanding (20%) |
Student demonstrates excellent understanding of key concepts and uses terminology in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the credible terminology. |
Student understands the task and provides minimum theory and/or some use of terminology. |
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant terminology. |
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Application/Exemplification (30%) |
Student applies fully relevant knowledge from the topics delivered in class. |
Student applies mostly relevant knowledge from the topics delivered in class. |
Student applies some relevant knowledge from the topics delivered in class. Misunderstandings may be evident. |
Student applies little credible knowledge from the topics delivered in class. Misunderstandings are evident. |
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Critical Thinking (30%) |
Student critically assesses in excellent ways, drawing outstanding conclusions from credible authors. |
Student critically assesses in good ways, drawing conclusions from credible authors, sources and research. |
Student provides some insights but stays on the surface of the topic. References may not be credible. |
Student makes little or no critical thinking with few insights; does not quote appropriate authors, and does not provide valid sources. |
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Communication (20%) |
Student communicates their ideas extremely clearly, respecting word count, grammar and spellcheck. Very well organized and very easy to read. |
Student communicates their ideas clearly, respecting word count, grammar and spellcheck. Good organization and easy to read. |
Student communicates their ideas with some clarity. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Acceptable organization of ideas and mostly easy to read. |
Student communicates their ideas in a somewhat unclear way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. Organization of ideas needs improvement; not always easy to read. |
