The Audiences from The Inner Ring of The Stakeholder Map Question

1Synopsis
Stakeholder maps represent a visual projection of people affected or involved in a project.
A stakeholders map goes hand in hand with a client profile which defines a summary of a
particular customer type based primarily on available information statistics.
Introduction
This discussion paper focuses on writing a client profile and stakeholders map. This
paper aims to develop a profile selected business client for which is intended to develop a CSR
campaign communication plan.
Client’s mission statement
The General Motors Chief executive officer Jack Smith brought in Jose Lopez, who’s is
initially GM head of purchase in Europe, to purchasing operations in Detroit. Jack Smiths’
mission statement and object stop the automakers’ losses by cutting costs. Through the mission
statement, the company managed to rip up long-standing contracts with dedicated suppliers and
demand lower prices. It is achieved through Lopez’s fanatically dedicated hard work as a
manager.
The mission statement references Lopez’s value to generate a sense of maximizing
financial return and sustainability with a strategic focus on saving financial returns. The mission
to achieve almost financial cash flow requires a set of high bars for balancing quality in
production and automotive sales. The company’s pride and finances solve problems by achieving
the mission.
2
Operation in the selected community
The local community grants the firm the right to build facilities, and in turn, it benefits
from the tax base and economic and social contributions of the firm. GM companies are expected
to be good citizens in return for local services, as is in any person after a merger. It operates in
the community in an exposed manner, thereby not exposing the community intro any forms of
pollution and toxic waste.
GM motors headquarters is in Detroit, Europe. The company sources buyers and
contracts in various parts of the world, like in New York and Piedmont regions like Southwest
and Central Virginia. The market operations of GM motors extend to its surroundings in the
nearest countries of Europe and municipalities.
Nevertheless, Lopez promotes the company’s ability to self financial sustainability and
marketing tasks, reducing retaining stability on finances. Lopez certainly manages to keep the
shareholders happy even though he significantly undermines the level of trust between GM and
its long-term suppliers. The suppliers turn out to be less productive than the trusting, long-term
relationship built by Japanese car producers.
Corporate governance structures
Lopez has deep roots in Europe, the results of a merger in 2015 of two car producers in
production. The merger is a third-party coalition, a general contracting firm founded in the
1890s, and GM (Seo Min-Kyo, 2011).
Maximizing immediate profits at the expense of ruining relationships with a stakeholder
holds the company steps behind. The tension with suppliers and other mistakes in managerial
practices contribute to GM’s deterioration in the automobile industry (Sugathan, 2021).
3
GM’s market share in the US increases from 36 percent to 49 percent. At the same time,
the rival Japanese car makers steadily decrease their presence in the American market, with
Toyota and Honda taking over with GM’s consumers (Friesenbichler & Reinstaller, 2021).
Its image in the selected community
Under the leadership of Lopez, GM motors benefit from its historic and deep family roots
in the business in Europe. The company received a major publicity boost from restoring the
production centers and merging with the strong production companies in the 1870s.
GM motors and Lopez maintains low profiles where most press coverage is about
winning bids or maximizing shares and stalks of the company. Despite the extremely hard work,
the company extends its hard work by giving back to the community by sponsoring the needy
children’s educations and offering financial help to the disabled.
The company has a hedged fund where innovation programs and technology are
encouraged and boosted to create employment for future developers and people in business in the
manufacturing processing industry. The link extends down to the assembly of automotive
particularly.
Business relations among shareholders in the company
Stakeholder’s theory has grown that stakeholders are the only group out of dissatisfaction
with the current ideology of business in the west, namely that shareholders are the only group
that should have managerial priority. The scholars who developed the idea of corporate social
responsibility (CSR) are instrumental in supporting the development of stakeholder’s ideas as
more precise and managerial relevant tribulations to talk about the social responsibility of
business.
4
Other stakeholders in the GM Company argue that stakeholders theory can replace the
idea of CSR by substituting stakeholders for social in the definition of CSR. Nevertheless, such a
substitution redefines the very nature of business in the GM motor company.
Its current stance toward CSR
While the business consists of employees, financer’s customers, and suppliers with the
community around, it is important to think of the stakeholder. The company’s face includes a
page on sustainability, the primary area where GM motors exercise corporate social
responsibilities. Putting the financial principles paramount for the GM Company, the company
went fully traded in the New York Stocks Exchange Market.
So the company is a way to increase wealth for the shareholders because a company owes
its existence to its owners and founders. Some management scholars and business leaders if the
organization feels like the company should be doing more than just serving the interest of its
shareholder even if the law does not require more. It is something that feels as essential as a
fiduciary duty for shareholders. These ideas found their way into freeman’s work on an
alternative, more sustainable, and more ethical view of business known as stakeholder theory.
Conclusion
In conclusion, owners and financiers in the GM Motors Company have a financial stake
in the business in stocks, bonds, and NFTs, and they expect some financial return from them.
The stakes of financers will differ by type of owner, preferences for money, moral preferences,
and the firm.
5
References
Friesenbichler, K., & Reinstaller, A. (2021). Do firms facing competitors from emerging markets
behave differently? Evidence from Austrian manufacturing firms. European Business
Review, 34(2), 153-170. https://doi.org/10.1108/ebr-09-2020-0216
Sugathan, S. (2021). An empirical study on the growth of supply chain management in Toyota
Motors. LARGEST, 8(8). https://doi.org/10.17148/iarjset.2021.8802
Seo Min-Kyo. (2011). A Comparative Case Study on the CSR Strategies of Toyota and Hyundai
Motors in Chin. International Commerce And Information Review, 13(4), 149-174.
https://doi.org/10.15798/kaici.13.4.201112.149
Goal and Objectives
(In order to complete this template, you need to watch this week’s lecture, study the Wilson and
Ogden readings, and follow the Communication Matrix)
PART 1 Your Client’s Current Stance Toward CSR
Find this in your Client Profile and paste it here.
PART 2: Core Problem / Opportunity
The guidelines for writing your CSR Problem or Opportunity are described in your reading and
in my weekly lecture. You will be graded according to how you follow those guidelines. This is
one sentence.
What is the CSR problem or opportunity that aligns your client’s mission and current stance
towards CSR? (note: this is a problem in the world that your client can improve).
PART 3: CSR Goal
The guidelines for writing your CSR Goal are described in your reading and in my weekly
lecture. You will be graded according to how you follow those guidelines. This is one sentence
and does not need to be measurable.
What is the CSR Goal for this Campaign?
Goal and Objectives
(In order to complete this template, you need to watch this week’s lecture, study the Wilson and
Ogden readings, and follow the Communication Matrix)
PART 4: Communication Objectives
The guidelines for writing your Communication Objectives are described in your reading and in
my weekly lecture. You will be graded according to how you follow those guidelines. Your
Communication Objectives must follow the SMART rules.
Once you have determined your Campaign Goal (what you want to achieve), you then determine
how a CSR Communication Campaign can support that goal. At this time, you need to set your
Communication Objectives, which will govern how you shape your campaign.
List at least 3 SMART communication objectives for your campaign.
CSR Campaigns
Message Map Template
PART 1: CAMPAIGN TAG LINE
PART 1A: Tag Line
What’s the big idea? Can you say it in just 5-8 Words?
(See the Nike examples in Blackboard and search around social media for examples for
your favorite campaigns to help you generate ideas.)
Your Tag Line:
________________________________________________________________________
PART 1B: Hashtag
Summarize your tag line in a succinct hashtag (Search the web for examples)
Your Hashtag:
________________________________________________________________________
PART 2: PRIMARY STAKEHOLDERS
Who are the most important audiences for your campaign? These are the audiences from the
inner ring of your stakeholder map. The most important messages in your CSR Campaign are
tailored to reaching these audiences so you need to understand their common needs/goals.
PART 2A: List your primary audiences (from your stakeholder map):
Your primary stakeholders
________________________________________________________________________
________________________________________________________________________
PART 2B: Messages for your primary stakeholders
How will you communicate your campaign to these audiences? What do you want to tell
them about your campaign? How can you pique their interest and engage them in your
campaign? (Consider what matters most to these groups and how to grab their attention.)
Messages for your primary stakeholders:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
CSR Campaigns
Message Map Template
PART 3: SECONDARY STAKEHOLDERS
These are the audiences from the outer ring of your stakeholder map. Consider their common
needs and goals while also considering universal messages that would apply to any stakeholder.
PART 2A: List your secondary audiences (from your stakeholder map):
Your secondary stakeholders
________________________________________________________________________
________________________________________________________________________
PART 2B: Messages for your secondary stakeholders
How will you communicate your campaign to these audiences? What do you want to tell
them about your campaign? How can you pique their interest and engage them in your
campaign? (Consider what matters most to these groups and how to grab their attention.)
Messages for your secondary stakeholders:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
5:42
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KC
Kellie Cummings
收件人你自己
Hi Hao,
1
Yes, you can change the company / client for
your CSR Campaign. However, the company
you chose for your Client Profile assignment,
General Motors, is perfectly fine. The issue
with your Client Profile assignment wasn’t due
to the company you chose. I hope you’ve read
my comments on your Client Profile, because
they explain the writing and communication
challenges. I also hope that you’re making
good use of the ESL/writing resources that Dr.
Willett recommended.
Thanks,
Kellie
…
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