Backlink, bir internet sitesinin başka bir siteye vermiş olduğu, herhangi bir sayfasında banner veya metin bağlantısı (link) bulunması durumunda arama motorlarında değerinin yükselmesini sağlayan bir sistem.
Bir internet sitesi, herhangi başka bir siteye eklendiği zaman Google ve diğer arama motorlarında “link:https://utf-8.llc/” gibi arama sonuçlarında çıkan siteler, aratılan internet sitesine backlink verildiğini gösterir. Vikipedi gibi kimi siteler ise dış bağlantılarda “nofollow” etiketini kullanır. Bu bağlantılar arama motorları tarafından göz ardı edilir, backlink olarak dikkate alınmaz. Google çeşitli durumlar için NoFollow etiketi kullanımını tavsiye eder.
Arama motorlarının backlink ile ilgili temel varsayımı; bir sitenin başka bir siteye bağlantı vermesinin, bağlantı verilen sitenin kötü veya zararlı olmayacağına dair bir gösterge olmasıdır.
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