You Decide – Jamie Acker

Create investment criteria for Mr. Johnson that will outline what his company will be willing to evaluate for investing. The criteria will be created by you, which will be posted on the website to be seen by entrepreneurs.
Here are some examples of criteria, but not limited to the following.

Development Stage: What stage does your investor prefer (concept, idea, break-even)?
Geographic Location: Location the investor prefers.
Industry: The industry your investor prefers.
Revenue: Outline the level of profit you want the company to show.
Return on Investor (ROI) Desired: The amount of ROI you desire.
Technology Focus: The focus of the entrepreneurs’ technology (i.e., biomedical, Internet, etc.).
Management: Level of experience you desire from the management team.
Sustainable Competitive Advantage: A demonstration of the competitive advantage.
Exit Strategy: The exit strategy your investor prefers.
Size of Market: The size of the marketplace that you prefer.
Size of Investment: The range of the investment your investor is willing to disperse.
Proof of Concept: A list of sales and a prototype required.

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Your proposal should be 2-3 pages in length with a detailed list of your criteria and explanations for the criteria.

Grading Rubric 

Category              Points Description
Understanding 50        Demonstrate a strong grasp of the problem.  
                                                        Demonstrate understanding of how the course concepts 
                                                        apply to the problem. Be sure to include the basic 
                                                        concepts and criteria required by the owner and CFO. 
                                                        Show creativity with the assignment and outline 
                                                        interesting ways to create the proposal.
Analysis                 25        Develop a detailed outline of your criteria. Provide 
                                                        details on angel investor requirements. A simple list of 
                                                        the criteria will not work. A demonstration of research 
                                                        outside of the course work will be evaluated; did you find
                                                        criteria that is not explained in the details?
Execution                25        Write your answer clearly and succinctly using strong 
                                                        organization and proper grammar, punctuation, and 
                                                        spelling. Follow APA formatting standards.
Total                     100        A quality paper will meet or exceed all of the above 

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