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Prepare a Negotiation 

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 Prepare

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for your negotiation by defining

th

e following

:

in 2 to 3 pages

1.

The facts of the case

2.

Your BATNA

3.

The other side’s BATNA

4.

Possible mutual gains

5.

Your negotiation strategy and propos

ed

settlements

6.

Possible tricks and tactics you might encounter

Issues to consider:

·

Salary

·

Promotion

·

Future Contracts

·

Other benefits and incentives

·

Mutual gains

·

Debbie’s alternatives

·

Netflix’s alternatives

·

Debbie’s interests

·

Netflix’s interests

You have been hired by Netflix to help negotiate a deal

for an actress to star in your new dramedy,

about a former television star who wants to make a career comeback. One of the actresses being

considered is Debbie Drama who once starred in a very popular medical drama in the late 1990s.

At the

peak of the ser

ies ratings, she decided to leave the successful show to try to become a major motion

picture star. After a few unsuccessful romantic comedies that made no money for the studios, the offers

start

ed

drying up. Tabloids reported that she was a diva and diffi

cult to work with. After completing

rehab in 2010, she seems to have found peace in her life and is happily married to her 4

th

husband, the

CEO and founder of a major tech company. She enjoys promoting her 2 charities that she is very passionate about.

Ideally, you would like to find a person who can draw an audience of all ages, from millennials to baby boomers. This new series, if a success, can help your career as an entertainment agent and could lead to future lucrative deals with “A-List” celebrities. Your budget on the front end is limited, but if the series is successful, this can lead to future opportunities for the actress you hire, including a percentage of incremental Netflix subscriptions, as well as a higher fee for subsequent seasons. There is also a possibility that if the series is a success; a major motion picture can be made for theaters, like the successful “Sex and the City” franchise.

Key things to keep in mind:

1. Focus on interests, not positions

2. Separate the person from the problem

3. Find creative solutions for mutual gain

4. Use Objective criteria

Prepare for your negotiation by defining the following

:

in 2 to 3 pages

1.

The facts of the case

2.

Your BATNA

3.

The other side’s BATNA

4.

Possible mutual gains

5.

Your negotiation strategy and proposed settlements

6.

Possible tricks and tactics you might encounter

Issues to consider:

·

Salary

·

Promotion

·

Future Contracts

·

Other benefits and incentives

·

Mutual gains

·

Debbie’s alternatives

·

Netflix’s alternatives

·

Debbie’s interests

·

Netflix’s interests

You have been hired by Netflix to help negotiate a deal
for an actress to star in your new dramedy,
about a former television star who wants to make a career comeback. One of the actresses being
considered is Debbie Drama who once starred in a very popular medical drama in the late 1990s.
At the
peak of the ser
ies ratings, she decided to leave the successful show to try to become a major motion
picture star. After a few unsuccessful romantic comedies that made no money for the studios, the offers
start
ed

drying up. Tabloids reported that she was a diva and diffi
cult to work with. After completing
rehab in 2010, she seems to have found peace in her life and is happily married to her 4
th

husband, the

Prepare for your negotiation by defining the following: in 2 to 3 pages

1. The facts of the case

2. Your BATNA

3. The other side’s BATNA

4. Possible mutual gains

5. Your negotiation strategy and proposed settlements

6. Possible tricks and tactics you might encounter

Issues to consider:

 Salary

 Promotion

 Future Contracts

 Other benefits and incentives

 Mutual gains

 Debbie’s alternatives

 Netflix’s alternatives

 Debbie’s interests

 Netflix’s interests

You have been hired by Netflix to help negotiate a deal for an actress to star in your new dramedy,

about a former television star who wants to make a career comeback. One of the actresses being

considered is Debbie Drama who once starred in a very popular medical drama in the late 1990s. At the

peak of the series ratings, she decided to leave the successful show to try to become a major motion

picture star. After a few unsuccessful romantic comedies that made no money for the studios, the offers

started drying up. Tabloids reported that she was a diva and difficult to work with. After completing

rehab in 2010, she seems to have found peace in her life and is happily married to her 4
th

husband, the

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