Assignment is attached along with the rubric
SPT 111 Sports Economic Analysis Guidelines and
Rubric
Overview: In this assignment, you will analyze the financial aspects of an event and the impact it has on an organization.
Prompt: Review the resources provided in the Reading and Resources area of this module that discuss the economics of the Rio Olympics. Then, respond to the following
questions:
● What strategies and tactics were used in the host city of Rio to gain exposure and marketability?
● What was the significance of big-dollar sponsors in Rio during the Olympics?
● Do you think these strategies were effective?
● How did sponsorships and partnerships play out during these Olympics, in your assessment?
● What economic role(s) do you feel Rio played during this prestigious sporting event?
● Do you think hosting the 2016 Olympics was a financial success for Rio? If so, in what ways?
Rubric
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double-spacing, 12-point Times New Roman font, one-inch
margins, and at least three sources cited in APA format.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Strategies and Tactics Identifies the strategies and tactics
used in the host city of Rio to gain
exposure and marketability
Inaccurately reports the strategies
and tactics used in the host city of
Rio to gain exposure and
marketability
Does not address the strategies
and tactics used in the host city of
Rio to gain exposure and
marketability
20
Sponsors Describes the significance of big
dollar sponsors in Rio during the
Olympics
Inaccurately describes the
significance of big-dollar sponsors
in Rio during the Olympics
Does not describe the significance
of big-dollar sponsors in Rio during
the Olympics
20
Financial Impact of Location Explains the financial impact that
the location of the event has on
the Olympic organization using
evidence to support findings
Inaccurately describes the
financial impact that the location
of the event has on the Olympic
Committee
Does not describe the financial
impact that the location of the
event has on the Olympic
Committee
20
Financial Success Describes whether the event was a
financial success, using specific
evidence to support rationale
Insufficiently describes whether
the event was a financial success
Does not describe whether the
event was a financial success
20
Articulation of Response Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
20
Total 100
%
