Question 1 What is integrated marketing and how does it fit in a marketing plan? Question 2 What is the difference between fad, fashion, and style? Question 3 Has Toyota followed the Form or Function paradigm? Question 4 What are the various categorie

Question 1

• What is integrated marketing and how does it fit in a marketing plan?

Question 2

• What is the difference between fad, fashion, and style?

Question 3

• Has Toyota followed the Form or Function paradigm?

Question 4

• What are the various categories (5) of the service mix?

Question 5

• How does one manage new product/service ideas and bring them to market?

Question 6

How does one manage new product/service ideas and bring them to market?

Question 7

Consider the different means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?