Compose a brief overview of a mock program, using the materials provided in the scenario. You will have to do some research and complete the brief 2 page project overview. While you will have some “creative license” to complete the fictional project overviews. Point swill be given on the basis of Program development skills in the process of structuring your outcomes. I have attached an example of an actual project brief from Kaiser Permanente, to serve as your guide. You may add a small visual chart, such as a SWOT analysis, although this cannot take up more than 1/6 of your page.
Tree Top Home Healthcare
Challenge
TreeTop Home Healthcare has identified the need to expand its market in three major city locations in the Greater Los Angeles Area. Treetop recognizes that the need for home health service will increase, as baby boomers are reaching retirement age. In spite of medical advances, members of the baby boomer generation are in worse health than their parents were at the same stage of life, with obesity and lack of exercise taking a toll, according to a U.S. study. With life expectancies rising and the healthcare needs of an aging population growing, the demand for home healthcare is expected to grow through 2050.
Aim/Goal
Develop a effective marketing strategy that aligns with Treetop’s Mission statement “Serving our community’s health care needs by contributing to the quality of life and well-being of people living within our service area through a cost-effective continuum of preventive, diagnostic, therapeutic and rehabilitative services”.
Work with third parties to take advantage of targeted marketing in Canyon County,Simi Valley, and Pasadena.
(targeted marketing should be detailed under actions taken)
Solar Powered Health Care Facilities – 15 Megawatts by 2012
Environmental and Human Health Impact: 15 Megawatts (MW) of solar-generated energy will eliminate the release of 15,890 metric tons of CO2 emissions.
Business Impact: Potential savings of $7.2 million over 20 years.
Challenge
Kaiser Permanente recognizes the impact of greenhouse gas emissions on
public health. Energy generation is a major source of greenhouse gas
emissions and many regulatory entities are acting to limit these emissions.
The health care industry is one of the largest consumers of energy in the
U.S. As an organization dedicated to improving the health of the
communities it serves, it’s imperative for Kaiser Permanente to take a
proactive role in reducing its contributions to climate change, and increasing
resilience to the effects of climate change by reducing demand and obtaining
new on-site and off-site supplies of renewable and clean energy into its
energy portfolio.
Aim/Goal
• Develop a sustainable energy strategy that aligns with the Kaiser
Permanente Total Health Environment (THE) strategy while effectively
managing energy costs.
Kaiser Permanente Facilities Committed to Solar
Installation by Year End 2011
15%
21% 23%
35%
49%
66% 68%
80%
7%
3% 5%5%5%
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Percent of facility (campus) energy
demand projected to be generated from
solar panel array
• Select a reliable and financially sound photovoltaic cell (solar) vendor to
be responsible for equipment installation, maintenance and long-term
operation to ensure site logistical needs and sustainable energy targets
are met.
• Work with third parties to take advantage of available federal and state
tax credits and incentive programs and to retain Renewable Energy
Credits (RECs).
Team
Don King, Executive Director, National Facilities Services
Eric Berzon, Assistant Treasurer & Executive Director of Finance
Jeff Keyak, Senior Energy Consultant, National Facilities Services
Matt Harrrison, Real Estate National Facilities Services
Steven Doshay and Hong-Sze Yu, Senior Counsels
Richard Trogman, Energy Officer, SCAL Region
John Morgan-Voyce, Energy Officer, NCAL Region
Emmanuel Lawrence, Sourcing Manager, Procurement & Supply
Anna Drabek, SCAL Capital Projects
Paul Tylar, NCAL Capital Projects
Actions Taken
NFS identified Recurrent Energy as the vendor, with contracting
assistance from Procurement & Supply, to install, maintain and operate
PV cells on-site.
NFS worked with Treasury and Legal to develop a financing and real
estate structure that would maintain current or obtain lower energy costs,
and provide savings by taking advantage of federal and state tax credits
and net reduction of unit price on Power Purchase Agreement (PPA)
through the California Solar Initiative incentives.
The PPA will allow the implementation of 15MW of solar power at Kaiser
Permanente facilities over 20 years and provide potential savings of $7.2
million over that period.
Results
15 sites generating a total of 15 MWs of solar energy will eliminate 15,890
metric tons of CO2 emissions equivalent to 3,038 cars off the road or 151
acres of forest preserved from deforestation per year.
Lessons Learned
KP needs to develop a formal process to coordinate internal resources
and work with third parties to take advantage of tax incentives and other
benefits that may have a limited window of availability.
Demonstrated use of PPA as a contracting vehicle to purchase energy.
Next Steps
Identify additional solutions (e.g. follow-on PPA, financial partner
involvement) to meet Programwide renewable energy goal of 13.5
percent on-site renewable energy generation by 2020.
For More Information Contact: Environmental-Supply-Chain@kp.org October 2010
