Mkt 421 complete guidance for students A+ graded with course syllabus

Week One: Marketing Fundamentals

Details

Due

Points

Objectives

1.1  Define marketing.

1.2  Explain the importance of marketing in organizational success.

1.3  Describe the elements of the marketing mix.

1.4  Explain the importance of the marketing mix in the development of marketing strategy and tactics.

1.5  Create a marketing plan.

1.6  Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.

Readings

Read Ch. 1 & 2 of Basic Marketing.

Read Ch. 1 & 2 of Marketing Management.

Review this week’s Electronic Reserve Readings.

Participation

Participate in class discussion.

Discussion Questions

Respond to weekly discussion questions.

Learning Team

Instructions

Resources: University Library, Internet

Create the Learning Team Charter.

Create a new product or service for an existing organization.

Begin working on the Marketing Plan. Your Learning Team will complete assignments related to creating a Marketing Plan. These assignments will culminate in the

Marketing Plan: Final Paper and Presentation

due in Week Five.

The Marketing Plan deliverables are:

·        

Marketing Plan: Phase I

Paper

·        

Marketing Plan: Phase II

Paper

·        

Marketing Plan: Phase III

Paper

·         Marketing Plan: Final Paper and Presentation

Individual

Defining Marketing

Resource: University Library

Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

Format your paper consistent with APA guidelines.

Week Two:

Marketing Research

2   

2.1  Justify the importance of marketing research in the development of marketing strategy and tactics.

2.2  Analyze the importance of competitive intelligence and analysis in marketing.

2.3  Identify various segmentation criteria that impact target market selection.

2.4  Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions.

Read Ch. 8 of Marketing.

Read Ch. 4, 5, & 6 of Marketing: An Introduction.

Review this week’s Electronic Reserve Readings.

Marketing Mix

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists.

 Format your paper consistent with APA guidelines.

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

Write a 1,400- to 1,750-word paper to include the following:

·         An overview of the existing organization

·         A description of the new product or service

·         An explanation of the importance of marketing to your selected organization’s success

·         A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service

·         The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan.

 Format your paper consistent with APA guidelines.

Week Three: Marketing Strategy: Product and Price

3   

3.1  Describe the relationship between differentiation and position of products or services.

3.2  Analyze the impact of the product life cycle on marketing.

3.3  Identify the appropriate price strategy that should be used in the development of the strategic marketing plan.

Read Ch. 4, 9, 10, 17, & 18 of Basic Marketing.

Review this week’s Electronic Reserve Readings.

Resources: University Library, Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.

 Format your paper consistent with APA guidelines.

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

·         Identify the segmentation criteria that will affect your target market selection. Identify your target market.

·         Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

·         Analyze current competitors and define the competitive landscape for your product or service.

 Format your paper consistent with APA guidelines.

Week Four: Marketing Strategy: Place and Promotion

4   

4.1  Analyze the impact of channel management decision on marketing.

4.2  Select appropriate distribution channels.

4.3  Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.

Read Ch. 11, 12, 14, & 16 of Basic Marketing.

Review this week’s Electronic Reserve Readings.

Using Perceptual Maps in Marketing Simulation Summary

Resources: Using Perceptual Maps in Marketing simulation

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050- to 1,450-word summary in which you address the following:

For each of the three major phases in the simulation, describe

·         The situation

·         Your recommended solutions, including why

·         Your results

Summarize the different marketing components addressed in this simulation by answering the following questions:

·         What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.

·         What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

 Format your paper consistent with APA guidelines.

Write a 1,400- to 1,750-word paper to include the following information:

·         Describe the attributes of your product or service in detail.

·         Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?

·         Identify the positioning and differentiation strategies for the product or service.

·         Identify the appropriate price strategy that should be used for the product or service.

 Format your paper consistent with APA guidelines.

Week Five: The Dynamic Environment of Marketing

5   

5.1  Identify environmental factors that affect marketing decisions.

5.2  Explain the impact of technology on marketing.

5.3  Analyze the importance of social responsibility and ethics in marketing.

Read Ch. 3 & 13 of Marketing Management.

Read Ch. 15 & 16 of Marketing: An Introduction.

Review this week’s Electronic Reserve Readings.

No participation is required in week 5

No Discussion Question posts are required in week 5.

Final Examination

Resource: Basic Marketing

Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five.

Complete the Final Examination. You are allowed one attempt to complete the exam, which is timed and must be completed in 3 hours. Results are auto graded and sent to your instructor.

Use the Marketing Plan Outline listed on the student website as a guide.

Combine revisions from Phases I-IV along with the additional elements from Week 5 compiled in a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper:

·         Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.

·         Develop an initial sales promotion schedule.

·         Create an advertising plan.

·         Identify public relations opportunities for the product or service.

·         Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

·         Develop a budget for your plan.

·         Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.

Format your paper and presentation consistent with APA guidelines.