Navigate to Attaining Consumer Insights with Snowflake and Microsoft Power BIFor Retail & CPG firms, point of sale data is essential to understanding which products are selling, through which channels, and at what margin. However, since they do not own the last mile of the customer journey, reliable and timely sales insights are traditionally challenging to attain and often require retail, distribution or 3rd party data partners. In this hands-on lab, learn how to access all relevant data from a single source and turn data into insights through the Microsoft PowerBI integration. Access first-party data seamlessly in Snowflake Leverage the Data Marketplace to query live POS data from 3rd party providers Set up self-serve analytics via Power BI Construct a 500-word, APA-compliant report that includes:Screenshots to illustrate your lab participationDiscussion and analysis of the pros, cons, strengths, and weaknesses of the PowerBI Integration feature in Snowflake
