Why Mobile Apps? If potential customers cannot reach your services, they are lost potential customers. Smartphones, tablets, and other nontraditional devices are pervasive in the market. The onus of responsibility is on developers to help customers get a product anywhere. Do competitors offer products or services your organization does not? Is that why they have an app? Is there a market an organization desires to expand into? If an organization is already in that market, can it add features to an app that will draw more than its competitors?
Explain why mobile development is complex.
Identify why some organizations think they do not need a mobile presence.
