The subject is home depot’s customer service and subcontractor service.
Assignment 1: LASA 2
Marketing Plan
Due Saturday, May 25, 2013. Throughout this class you have examined the product or service of a company and addressed market segmentation, pricing strategies, the micro and macro-environments, and the important role customers play in the success or failure of a given product.
Thinking about the company and product or service you have explored during this class, imagine that you are now a competitor of that company. You are responsible for promoting a product that is in direct competition with the product or service you have been exploring.
Develop a marketing plan for your new company’s product or service.
The plan should be indicative of how your company’s market share will increase and include the following:
| Assignment 1 Grading Criteria | Maximum Points |
| Created a mission statement that defines your company’s goals and objectives and recognizes the company’s responsibilities to its customers, its employees, and the environment. | |
| Described the company’s target market for the product or service, how it differs from the company previously examined, and included any secondary markets that may be a potential target market. | |
| Described at least three micro-environment factors and at least three macro environment factors which may have an impact on the company’s marketing of this product. | |
| Described pricing strategy for your product or service and how strategy will be implemented. | |
| Described three promotional efforts which could be used to promote product or service to intended consumer. | |
| Described at least one additional product or service the company might add to the product mix that would compliment the current product or service. | |
| Included a summation of why the plan will succeed and put this product in the lead. | |
| Written Components: Organization (16), Usage and Mechanics (16), APA Elements (24), and Style (4) | |
| Total: |
