APApapers
1
7
Vocus
Project
Project Management
Name of the Student
Professor’s Name
Course Title
Due Date
Vocus Project
Introduction
In this cutthroat competition, small companies find it hard to reach a large spectrum of consumers from different corners of the world. It is the same challenge that Real-Power faces. The company has a total of seventy-four employees. Due to its small size, it is not capable of competing with big companies that supply energy drinks to the populace. Real-Power’s main rivals are Coca-Cola and PepsiCo Companies. The two companies have well established brands that are recognized worldwide. Therefore, Real-power must come up with a strategy of overcoming these companies in the US to pave its way to the outside market. The purpose of the project is to design a software known as Vocus. The software will assist in the acquisition and retention of consumers. It is predicted that the project will start on 02/1/2022 and end on
21/4/2022
. Incorporation of the software will enable the company to gain a market share of about 8 percent.
The Project Charter
The project charter enables the project manager and the project sponsor to enter into a legal agreement. It also legally permits the project manager to continue with other stages of the project.
|
Project Name |
Vocus |
Project Number |
Write Project number here |
|
Project Team |
Name of members in the project team |
Prioritization |
High |
|
Owner(s) |
Name the sponsor here |
Start Date |
02/1/20202 |
|
End Date |
21/4/2022 |
Project Scope
Mission/Purpose: The goal of the project is to increase brand awareness via the use of vocus software. Furthermore, it should boost small companies’ market share by increasing the number of consumers who visit the company’s website. Last, the project aims at improving the quality of products and services the company offers to the clientele.
Business needs/Acceptance criteria: Vocus software ensures an increases the number of consumers who use the company’s product and services in the next one year. Similarly, it ought to boost the company’s market share by 8 percent in the next quarter. Last but not least, the program should ensure that the company comes on top of its competitors in the next two years.
Project Requirement: The project will generate the following:
· Reduction in the marketing expenditure
· Increase in the market share
· Reach a large spectrum of consumers
· Improve customer-company relationship
Project Constraints
· Lack of enough capital to fund the project
·
Resistance to change
· Lack of enough for the completion of the project
Project exclusions:
· The project will not consider big companies which have already in online marketing strategies
Risk Indications
· Conflict among team members
· Poor communication
· Poor network
· Lack of gadgets that can access the internet
· Cost overrun
Early Estimation
Week/Milestone
Activity
1
Briefing the team members
2
Purchase of the software
3
Redesigning the software
4
Availing training resources
5
Training
6
Release the software
7
Implementation
Cost Estimation
Items
Estimation in dollars
Project manager compensation
50
Price of the software
70
Project developer
30
Project tester
30
Project implementer
40
Project evaluator
50
Training
80
Total
350
Resource Plan
Role
Estimation time in Days
Project manager compensation
21
Project developer
15
Project tester
3
Project implementer
4
Project evaluator
2
Stakeholders
The project will consist of a team of four individuals: The project manager, project evaluator, project implementer and the developer, project sponsor, and project tester. The project manager is the leader of the team. He will ensure that every activity runs as planned. The project coordinator will harmonize all the activities to ensure they operate without any abrasion. The project implementer will ensure that the agreed task and activities are implemented and put into practice. On the other hand, the project evaluator will assess if the objectives and goals of the project are met. The project will last for a period of seven week. The activities that will be conducted during the program are training. The project sponsor will avail funds that will be needed for the completion of the project.
ID
Communication
Vehicle
Target
Audience
Description/Purpose
Frequency
Distribution
Vehicle
1
First meeting
All team members
To welcome members and introduce the project.
The first week. Once
Meeting the team members face to face
2
Morning meeting
The individuals who will be performing their tasks on that day.
To discuss the activities of the day
Everyday
Through WhatsApp group
3
Weekly meetings
Project sponsor
Project Team
Developers
Discuss the accomplished milestones.
Weekly
4
Bi-Weekly
Project Manager,
Project sponsor
Developers
Sales and marketing representatives
To report to the project manager the progress of the project
Bi-Weekly
5
Final meting
All team members, including the sponsor
Discuss whether the project has achieved its goals or not.
Once
Meeting the team members face to face.
Conclusion
In a nutshell, the project will assist Real-Power Company to realize its long-term and short-terms goals. It will make it to remain relevant continue surviving in this competitive market Consequently, the community will benefit from the services as well charity work that the company will venture in as a way of giving back to the society.
APPROVALS
Type Name
Signature
Date
Project manager…………………………………………………………………………………….
Project sponsor…………………………………………………………………………………….
References
Barroso-Méndez, M. J., Galera-Casquet, C., & Valero-Amaro, V. (2015). Proposal of a social alliance success model from a relationship marketing perspective: A meta-analytical study of the theoretical foundations. BRQ Business Research Quarterly, 18(3), 188-203.
Sobihah, M., Mohamad, M., Ali, N. A. M., & Ismail, W. Z. W. (2015). E-commerce service quality on customer satisfaction, belief and loyalty: a proposal. Mediterranean Journal of Social Sciences, 6(2), 260.
Wilson, A. (2018). Marketing research. Macmillan International Higher Education.
Wright, A. J., Veríssimo, D., Pilfold, K., Parsons, E. C. M., Ventre, K., Cousins, J., … & McKinley, E. (2015). Competitive outreach in the 21st century: why we need conservation marketing. Ocean & Coastal Management, 115, 41-48.
