Assignment 1: Product Packaging

Assignment 1: Product Packaging

Recall a time in which product packaging positively influenced your purchase decision and discuss the following:

The description of the packaging.

Your level of interest in the product prior to viewing the packaging.

Explain what components of the packaging attracted you to the product.

• Your post-purchase evaluation in relation to product expectations influenced by the packaging. Did the product deliver what the packaging promised? Would you purchase this product again or recommend this product to a friend or family member? Why or why not?

By Saturday, May 11, 2013 submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions until Wednesday, May 15, 2013.

Comment on how your classmates would address differing views.