Based on a SWOT of Amazon.com – need to answer the following questions with a minimum of 100 words for each.
1. List at least FIVE sources you will use to obtain information about the firm’s strengths, weaknesses, opportunities, and threats. Discuss what categories of the SWOT elements of information are readily available on the Internet. What categories of data are difficult or impossible to find on the Internet? (When using the Internet, be sure to provide specific websites or URLs.)
2. Rate, from the best to the worst, each of the sources you indicated in #1 above as being sources you will use in your analysis in terms of its probable reliability. Discuss the steps and/or actions you can take to validate the reliability and accuracy of the information you obtain.
3. As a manager, how confident would you be in basing strategic decisions on the information that you’ve obtained online for the SWOT? What other sources of information can you use to effectively complete the SWOT analysis?
