The WEEK 9 Assignment:
WALL STREET JOURNAL — AUDIENCE ANALYSIS
ASSIGNMENT
#2
Your Assignment, again, is to Locate and Choose TWO Articles from the WSJ from the past two weeks.
Look for Articles that describe, interpret, discuss, or deal with AUDIENCE ANALYSIS.
You can easily find numerous articles about Firms that are launching a new product, struggling to sell a product, trying to market an old product to a new audience, or giving up after concluding that they cannot find — or did not find — an audience for their product.
You may also use articles about Government Agencies and Organizations and Politicians– such as the FCC, the SEC, The US Congress or The California Legislature, Arnold, or Obama. — these agencies, organizations, and politicians also try to Analyze their Audiences, to determine how to sell their “products” or messages — and to find out what they need to do, or need to stop doing!
You will likely find articles about EBAY’s Meg and former Governor Jerry Brown, Toyota, Basketball, Baseball and Steroids, Health Care, Haiti and the Red Cross, and iPods and iPads during the past two weeks; but you can choose Articles on any topic covered in the WSJ.
ASSIGNMENT
Choose Two articles and briefly describe, explain and comment on the Audience Analysis issue: problems, successes, mistakes, hunches, gambles, and strategies. Write just under half a page for each article — and complete the assignment on one page.
You have some choices here — you can describe or review your first article, and then write about the second article, or you can write about both articles, comparing and contrasting the Audience Analysis issues from both articles.
But NOTE:
Please do NOT just List or Repeat what the article says! I want you to THINK about the quality, success, or failure of the Audience Analysis! Tell me, briefly, what would you have done differently? Or what was remarkable about the insight of the firm’s Audience Analysis? Or did they completely misunderstand who their audience was? Why?
ASSIGNMENT PARAMETERS
Comment/Review Two WSJ Articles — One Page Maximum
Focus on the Audience Analysis Issues
Indicate the Title and Date of the Articles
Deadline: 3/27/13
NOTE TWO: Do NOT comment on the Audience Analysis done by the WJS Reporter! It is NOT the point of this Assignment for you to discuss whether the writer of the article correctly predicted that there would be an Audience interested in reading the article.
