Management Majors:
Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a product.
Create a business plan for your hypothetical start-up company in which you do the following:
Note: You are required to utilize both the attached “Business Plan Template” and the attached “Financial Plan Template” in creating your business plan. If the attached WGU templates are not completed and submitted, your work will automatically be returned to you without being evaluated. These templates are located in the “Supporting Documents” section of the Capstone instructions .
A. Write an executive summary (suggested length of 1–2 pages) in which you do the following:
1. Identify the company’s name and location.
2. Describe the mission of the company.
3. Discuss two business goals in support of the company’s mission.
4. Discuss three keys to success for the company.
B. Write a company summary (suggested length of 4–6 pages) in which you do the following:
1. Describe the history of the industry in which the company will operate.
2. Identify the legal form that the company will take.
3. Describe the location and type of facilities needed for the company.
4. Describe the management structure, including key positions and specific responsibilities.
5. Describe the products and services offered by the company.
C. Develop a market analysis (suggested length of 3–5 pages) in which you do the following:
1. Describe the target market for the company’s products and services, including the specific location, demographics, etc.
2. Complete an industry analysis for the company, including current trends and statistics.
3. Complete a four-square SWOT analysis for the company in which you do the following:
a. Identify three strengths, three weaknesses, three opportunities, and three threats.
b. Explain each of the identified strengths, weaknesses, opportunities, and threats.
D. Develop a market strategy (suggested length of 3–6 pages) in which you do the following:
1. Discuss each of the four Ps of marketing as they relate to the company’s products and services.
2. Develop a price list for the company’s products and services.
3. Develop a promotional strategy including specific tasks, target dates, and responsible parties.
4. Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.
Note: The sales forecast will be used as the basis for your revenue in your financial statements.
E. Develop an implementation strategy in which you do the following:
1. Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.
2. Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones.
F. Calculate and develop the financial statements and projections for the first year of business by doing the following:
1. Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.
2. Develop a forecasted balance sheet for the end of year one.
G. Write a financial report (suggested length of 1–2 pages) in which you do the following:
1. Summarize the financial projections and the assumptions used in estimating the financial statements.
2. Describe the company’s financial position at the end of the first year.
3. Describe the company’s initial and future estimated capital/investment needs.
H. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
I. Demonstrate professional communication in the content and presentation of your submission.
BUSINESS MANAGEMENTbusiness plan
| Monthly Profit and Loss | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||||||||||||||||
| REVENUE (Sales): | ||||||||||||||||||||||||||||
| OPERATING EXPENSES: | ||||||||||||||||||||||||||||
| Total Operating Expenses: | ||||||||||||||||||||||||||||
| Profit before Interest | ||||||||||||||||||||||||||||
| Interest Expense | ||||||||||||||||||||||||||||
| Net Profit (Loss) – Monthly | ||||||||||||||||||||||||||||
| Net Profit (Loss) for year |
Firm Name:
Name of Report:
For the period ending:
| Projected Balance Sheet | |
| ASSETS: | |
| Current Assets (e.g. Cash, Accounts Receivable, Inventory, etc): | |
| Long-Term Assets (e.g. Furniture, Equipment, Vehicle, Building, etc.): | |
| Total Assets | |
| LIABILITIES: | |
| Current Liabilties (e.g. Accounts Payable, Wages Payable, etc.): | |
| Long-Term Liabilities (e.g. Loan Payable, etc.): | |
| Total Liabilities | |
| Owner’s Equity | |
| Owner’s Investment (optional) | |
| Retained Earnings | |
| Total Liabilities and |
Firm Name:
Name of Report:
As of:
Student ID 000000 Lastname Business Capstone Business plan Version page
9
Name of Company Business Plan
Firstname I. Lastname
Your Title
A.
Executive Summary
4
A1. Company Identification
4
A2. Mission of the Company
4
A3. Business Goals
4
A4. Keys to Success
4
B.
Company Summary
5
B1. Industry History
5
B2. Legal Form of Ownership
5
B3. Location and Facilities
5
B4. Management Structure
5
B5. Products and Services
5
C.
Market Analysis
6
C1. Target Market
6
C2. Industry Analysis
6
C3. SWOT Analysis
7
D. Market Strategy
8
D1. 4Ps
8
D2. Price List
8
D3. Promotional Strategy
8
D4. Sales Forecast
8
E. Implementation Strategy
9
E1. Overall Strategy
9
E2. Monitoring Plan
9
F. Financial Statements and Projections
10
F1. Forecasted Profit and Loss Statement
10
F2. Forecasted Balance Sheet
10
G. Financial Report
11
G1. Financial Projections
11
G2. Financial Position
11
G3. Estimated Capital/Investment Needs
11
H. References
12
A. Executive Summary
Suggested length of 1–2 pages
A1. Company Identification: Identify the company’s name and location.
A2. Mission of the Company: Describe the mission of the company.
A3. Business Goals: Discuss two business goals in support of the company’s mission.
A4. Keys to Success: Discuss three keys to success for the company.
B. Company Summary
Suggested length of 4–6 pages
B1. Industry History: Describe the history of the industry in which the company will operate.
B2. Legal Form of Ownership: Identify the legal form that the company will take.
B3. Location and Facilities: Describe the location and type of facilities needed for the company.
B4. Management Structure: Describe the management structure, including key positions and specific responsibilities.
B5. Products and Services: Describe the products and services offered by the company.
C. Market Analysis
Suggested length of 3–5 pages
C1. Target Market: Describe the target market for the company’s products and services, including the specific location, demographics, etc.
C2. Industry Analysis: Complete an industry analysis for the company, including current trends and statistics.
C3. SWOT Analysis: Complete a four-square SWOT analysis for the company in which you do the following:
a. Identify three strengths, three weaknesses, three opportunities, and three threats.
b. Explain each of the identified strengths, weaknesses, opportunities, and threats.
S (Strengths)
1.
2.
3.
W (Weaknesses)
1.
2.
3.
O (Opportunities)
1.
2.
3.
T (Threats)
1.
2.
3.
D. Market Strategy
Suggested length of 3–6 pages
D1. 4Ps: Discuss each of the four Ps of marketing as they relate to the company’s products and services.
D2. Price List: Develop a price list for the company’s products and services.
D3. Promotional Strategy: Develop a promotional strategy including specific tasks, target dates, and responsible parties.
D4. Sales Forecast: Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.
Note: The sales forecast will be used as the basis for your revenue in your financial statements.
E. Implementation Strategy
Suggested length of 1–2 pages
E1. Overall Strategy: Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.
E2. Monitoring Plan: Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones.
F. Financial Statements and Projections
Note: Develop projected financial statements for the first year of business. You are required to use the Business Plan Financials Template. The only information entered in section F of this report should be “See attached spreadsheets”.
F1. Forecasted Profit and Loss Statement: Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.
F2. Forecasted Balance Sheet: Develop a forecasted balance sheet for the end of year one.
G. Financial Report
Suggested length of 1–2 pages
G1. Financial Projections: Summarize the financial projections and the assumptions used in estimating the financial statements.
G2. Financial Position: Describe the company’s financial position at the end of the first year.
G3. Estimated Capital/Investment Needs: Describe the company’s initial and future estimated capital/investment needs.
H. References
D1. Four Ps
Approaching Competence
Approaching Competence The candidate provides a logical discussion of 1–3 of the 4 Ps of marketing as they relate to the company’s products and services.
EVALUATOR COMMENTS: ATTEMPT 1
Product, Price and Promotion are appropriately discussed. Place addresses the location but does not appear to address any plans for sales distribution, referrals, partnerships, etc.
E1. Overall Strategy
Approaching Competence The candidate provides an imprecise summary of the overall strategy that will be utilized to launch the business, including target dates and goals for implementation.
EVALUATOR COMMENTS: ATTEMPT 1
Good information about how the company plans to approach achieving success is provided. Additional discussion is needed detailing the step-by-step processes that will enable the successful launch of the business.
Once corrections are made and the assignment has passed. I will send you an additional $30. I really appreciate you work. Please send your cash app or paypal information.
