Instructions in word doc
Prior to beginning work on this assignment, read Chapters 3 and 4 in the textbook and the article Crisis Communication and Ethics: The Role of Public Relations, and then watch the video
Protecting a Company’s Public Relationship in Times of White Collar Criminal Crisis
(Links to an external site.)
.
A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. If formally accused, it could mean irreparable damage to his baseball career.
You are not asked to do anything unethical. The money is quite good, and you know the publicity from working on the case will probably help your public relations consulting career, especially if the athlete is exonerated. The agent tells you confidentially that the athlete has admitted that he took some substance that was unknown to him, but that may have been steroids. Consider the following in your proposal:
· Would you take the account?
· Does the athlete’s unawareness of taking steroids affect your decision?
· What are the ethics of the situation as you see them?
Write a proposal to your business partners regarding the situation. Answer all questions brought up in the case and compare the case to at least one similar case with a well-known ballplayer found through your research. Use the
Public Relations News Research in the UAGC Library (Links to an external site.)
guide to find a similar case to support this assignment.
Finally, provide a recommendation to your partners as to whether you should accept the contract.
In your paper,
· Analyze the case.
· Determine if you should take the case.
· Does the information that the athlete may have unwittingly taken steroids affect your decision to take the case?
· What are the ethics of the situation as you see them?
· Write a proposal to your business partners regarding the situation.
· Assess all questions brought up in the case.
· Compare the case to at least one similar case with a well-known ballplayer found through research.
· Provide a recommendation as to whether you should accept the contract.
The To Accept or Reject a Client paper
· Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to
APA Style
(Links to an external site.)
as outlined in the Writing Center’s
APA Formatting for Microsoft Word
(Links to an external site.)
.
· Must include a separate title page with the following:
· Title of paper in bold font
· Space should appear between the title and the rest of the information on the title page.
· Student’s name
· Name of institution (The University of Arizona Global Campus)
· Course name and number
· Instructor’s name
· Due date
· Must utilize academic voice. See the
Academic Voice
(Links to an external site.)
resource for additional guidance.
· Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
· For assistance on writing
Introductions & Conclusions
(Links to an external site.)
and
Writing a Thesis Statement
(Links to an external site.)
, refer to the Writing Center resources.
· Must use at least one scholarly source in addition to the course text.
· The
Scholarly, Peer-Reviewed, and Other Credible Sources
(Links to an external site.)
table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
· To assist you in completing the research required for this assignment, view
Quick and Easy Library Research
(Links to an external site.)
tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
· Must document any information used from sources in APA Style as outlined in the Writing Center’s
APA: Citing Within Your Paper
(Links to an external site.)
.
· Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the
APA: Formatting Your References List
(Links to an external site.)
resource in the Writing Center for specifications.
