communication strategies for health care initiative
A communication plan is a strategy for conveying a message to an audience. It defines the approach that will used to communicate with communities.
In this assignment, you will develop a communication plan for an organization that serves a Native American population. Use the following scenario to develop your communication plan:
It has been acknowledged by the clinic that you work for that the Native American population in your community is underserved. There is also concern that they may not recognize how significant it is to seek care so you want to identify a way to reach and engage them so they could possibly be more mindful of their health. It’s important that you reach out to them effectively.
Your communication plan must include the following:
· Specify the target audience.
· Indicate the key messages.
· Select the communication method.
· Outline the strategy for two-way communication.
· Establish a timeframe for implementation.
· Length: 1 to 3 pages.
· Formatting: Arial or Times New Roman, 12 point. Use headings/subheadings for each component.
· Resources: Cite sources in text and include a reference page (APA format).
Due Date: End of Unit 7.
Percentage of Course Grade: 15%.
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Describe the key components of a successful health care delivery system in an indigenous community.
16%
Does not describe the key components of a successful health care delivery system in an indigenous community.
Describes the components of a successful health care delivery system in an indigenous community, but the description is unclear or incomplete.
Describes the key components of a successful health care delivery system in an indigenous community.
Describes the key components of a successful health care delivery system in an indigenous community, and identifies knowledge gaps, unknowns, missing information, unanswered questions, or areas of uncertainty (where further information could enhance the quality of the health care delivery system).
Describe the factors that prevent access and use of health care in indigenous populations.
16%
Does not describe the factors that prevent access and use of health care in indigenous populations.
Describes the factors that prevent access and use of health care in indigenous populations, but the description is unclear or incomplete.
Describes the factors that prevent access and use of health care in indigenous populations.
Describes the factors that prevent access and use of health care in indigenous populations, and supports with relevant scholarly resources.
Analyze efficacy of current public health approaches used in a specific indigenous community.
17%
Does not analyze efficacy of current public health approaches used in a specific indigenous community.
Analyzes efficacy of current public health approaches used in a specific indigenous community, but the analysis is unclear or incomplete.
Analyzes efficacy of current public health approaches used in a specific indigenous community.
Analyzes efficacy of current public health approaches used in a specific indigenous community, and impartially considers conflicting data and other perspectives.
Align the key messages of a health care initiative to the needs and culture of a specific population group.
17%
Does not align the key messages of a health care initiative to the needs and culture of a specific population group.
Attempts to align the messages of a health care initiative to the needs and culture of a specific population group, but the alignment is unclear or incomplete.
Aligns the key messages of a health care initiative to the needs and culture of a specific population group.
Aligns the key messages of a health care initiative to the needs and culture of a specific population group, and identifies assumptions on which the alignment is based.
Recommend a culturally appropriate communication strategy for a targeted audience.
17%
Does not recommend a culturally appropriate communication strategy for a targeted audience.
Recommends a communication strategy for a targeted audience, but the cultural appropriateness of the recommendation is unclear or incomplete.
Recommends a culturally appropriate communication strategy for a targeted audience.
Recommends a culturally appropriate communication strategy for a targeted audience, and identifies criteria that could be used to evaluate the strategy.
Outline the strategy for two-way communication between a health care provider and a specific community.
17%
Does not outline the strategy for two-way communication between a health care provider and a specific community.
Outlines the strategy for two-way communication between a health care provider and a specific community, but the logical flow of the information is unclear or incomplete.
Outlines the strategy for two-way communication between a health care provider and a specific community.
Outlines the strategy for two-way communication between a health care provider and a specific community, and identifies knowledge gaps, unknowns, missing information, unanswered questions, or areas of uncertainty (where further information could improve the outline).
