Company Analysis and Evaluation Assignment

Select an organization, or a segment of an organization, and interview key employees in order to gather information concerning the organization’s critical success factors (CSFs). Be sure to inform your interviewees that any proprietary information included in this project will be kept confidential. You will then develop a SWOT analysis to clarify and aid in the identification of the organization’s/segment’s CSFs. The written project requires you to prepare and submit the following in order:

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1. Brief description of the organization/segment (1 paragraph)

2. SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.

3. Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories identified in the text. For each CSF, explain in a separate column how the measurement of the CSF will transpire.

4. A discussion of the CSFs chosen for the organization/segment – Why were these particular factors selected? Why are they important in accessing the success of the company? (2–3 pages)

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5. An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced Scorecard as support for the conclusions. (2–3 pages)

Additional guidelines:

  1. The project must be at least 5 pages, excluding the 2 charts.
  2. The project must be written in current APA format.
  3. Avoid using first and second person (e.g., “I,” “we,” “you,” etc.).
  4. You must reference a minimum of your textbooks and 2 additional scholarly sources. Wikipedia, Investopedia, and the like are not considered scholarly sources and should not be used. Any use of these sources will be grounds for a 100-point deduction.
  5. Any personal communication must be cited appropriately within the text; however, citations of      personal communication are not needed for the reference section.
  6. The project must include a properly formatted cover page.
  7. An abstract and table of contents are not needed.
  8. If the information within the SWOT chart or the Balanced Scorecard chart needs to be cited, you may deviate from current APA format and use superscripts, with the citations placed underneath the chart. This is the only deviation from the current APA manual that is allowed.

Criteria Ratings Points

Description 15 to >13.

0 pts

Advanced

Description of the
organization is well
developed.

13 to >12.0 pts

Proficient

Description of the
organization is not well
developed.

12 to >0.0 pts

Developing

Organization is not
clearly and explicitly
described.

0 pts

Not
Present

15 pts

SWOT Analysis
Synthesis

25 to >22.0 pts

Advanced

SWOT chart is provided
in proper format; chart
contains several
examples under each of
the 4 headings.

22 to >20.0 pts

Proficient

SWOT chart is provided
in proper format; chart
contains a few examples
under each of the 4
headings.

20 to >0.0 pts

Developing

SWOT chart is
provided but not in
chart format, and/or
the chart is incomplete
(e.g., not all of the
headings are present).

0 pts
Not
Present

25 pts

Balance Scorecard-
Synthesis

25 to >22.0 pts
Advanced

Balanced Scorecard is
provided; critical success
factors are measurable;
measurement for critical
success factors is
accurate.

22 to >20.0 pts
Proficient

Balanced Scorecard is
provided; critical
success factors are
measurable; however,
no description of how
critical success factors
would be measured is
given, and/or
measurement used is
not accurate.

20 to >0.0 pts
Developing

Balanced Scorecard is
provided; however,
critical success factors
are not measurable,
and/or no description
of how critical success
factors would be
measured is given.

0 pts
Not
Present
25 pts

Critical Analysis
Critical Success
Factors

30 to >27.0 pts

Advanced

Critical success factors
are discussed; selection
of factors is explained;
discussion of why the
critical success factors
are important to the
company is provided.

27 to >24.0 pts

Proficient

Critical success factors
are discussed; however,
selection of factors is
minimally explained;
minimal discussion of
why the critical success
factors are important to
the company is
provided.

24 to >0.0 pts

Developing

Critical success
factors are minimally
discussed; however,
no explanation for the
selection of factors
and/or why the critical
success factors are
important to the
company is provided.

0 pts
Not
Present

30 pts

Learning Project: Company Analysis and Evaluation Grading Rubric |
BUSI601_B05_202220

Criteria Ratings Points

Evaluation/Creating
Evaluation of
Critical Success
Factors

25 to >22.0 pts
Advanced

Organization is
evaluated to determine if
the company is meeting
the critical success
factors.

22 to >20.0 pts
Proficient

Organization is
evaluated to determine
if the company is
meeting the critical
success factors.

20 to >0.0 pts
Developing

Organization is
minimally evaluated to
determine if the
company is meeting
the critical success
factors.

0 pts
Not
Present
25 pts

Content Text and
Journal Support

20 to >17.0 pts

Advanced

Textbooks and at least 2
scholarly sources are
referenced for support in
answering the questions;
all opinion statements
are substantiated by
citations.

17 to >16.0 pts

Proficient

Textbooks and at least 1
scholarly source are
referenced for support in
answering the questions;
a few opinion statements
lack support via citations

16 to >0.0 pts

Developing

Only the textbooks are
referenced for support
in answering the
questions; several
opinion statements
lack support via
citations.

0 pts
Not
Present

20 pts

Format and Length
And APA guidelines

30 to >27.0 pts
Advanced

Project is formatted in
the prescribed manner
and order. No current
APA format errors are
present.

27 to >24.0 pts
Proficient

Prescribed format is
attempted; however, not
all portions are in the
correct order.

24 to >0.0 pts
Developing

Only 1–2 minor current
APA format errors are
present.

0 pts
Not
Present
30 pts

Grammar, Spelling,
and Organization

30 to >27.0 pts
Advanced

Spelling and grammar
are correct. Sentences
are complete, clear, and
concise. Paragraphs
contain appropriately
varied sentence
structures. Where
applicable, references
are cited in current APA
format.

27 to >24.0 pts
Proficient

Spelling and grammar
have some errors.
Sentences are
presented as well.
Paragraphs contain
some varied sentence
structures. Where
applicable, references
are cited with some APA
formatting.

24 to >0.0 pts
Developing

Spelling and grammar
errors distract.
Sentences are
incomplete or unclear.
Paragraphs are poorly
formed. Where
applicable, references
are minimally or not
cited in current APA
format.

0 pts
Not
Present
30 pts

Total Points: 200

Learning Project: Company Analysis and Evaluation Grading Rubric |
BUSI601_B05_202220

BUSI 601

Learning Project: Company Analysis and Evaluation Assignment Instructions

In this project, you will select an organization, or a segment of an organization, and interview key employees in order to gather information concerning the organization’s critical success factors (CSFs). Be sure to inform your interviewees that any proprietary information included in this project will be kept confidential. You will then develop a SWOT analysis to clarify and aid in the identification of the organization’s/segment’s CSFs. The written project requires you to prepare and submit the following in order:

1. Brief description of the organization/segment (1 paragraph)

2. SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.

3. Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories identified in the text. For each CSF, explain in a separate column how the measurement of the CSF will transpire.

4. A discussion of the CSFs chosen for the organization/segment – Why were these particular factors selected? Why are they important in accessing the success of the company? (2–3 pages)

5. An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced Scorecard as support for the conclusions. (2–3 pages)

Additional guidelines:

1. The project must be at least 5 pages, excluding the 2 charts.

2. The project must be written in current APA format.

3. Avoid using first and second person (e.g., “I,” “we,” “you,” etc.).

4. You must reference a minimum of your textbooks and 2 additional scholarly sources. Wikipedia, Investopedia, and the like are not considered scholarly sources and should not be used. Any use of these sources will be grounds for a 100-point deduction.

5. Any personal communication must be cited appropriately within the text; however, citations of personal communication are not needed for the reference section.

6. The project must include a properly formatted cover page.

7. An abstract and table of contents are not needed.

8. If the information within the SWOT chart or the Balanced Scorecard chart needs to be cited, you may deviate from current APA format and use superscripts, with the citations placed underneath the chart. This is the only deviation from the current APA manual that is allowed.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

See the Course Syllabus for the Late Assignment Policy. See the Learning Project: Company Analysis and Evaluation Grading Rubric for more information.

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