Company name is Walmart

 

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Bond and Stock Performance Analysis
OBJECTIVE
In this part of the project you are to assume to have been hired to join a team serving as an
internal financial analyst to THE COMPANY. Your client plans to invest in bonds and (or)
stocks issued by THE COMPANY (SELECTED BY INSTRUCTOR). In part 6 of the
assignment you are asked to provide some recommendations to THE COMPANY’S
management.  
THE COMPANY for part 2 of the project can be the company that you were using for the
Research Project Part 1 or ANOTHER COMPANY determined by your professor. THE
COMPANY for this part of the project must have bonds listed on the website http://finra-
markets.morningstar.com/BondCenter/Default.jsp. To find the information on bonds, click on
Search in the middle of the screen (under Market Center Bond Guide), under Quick Search type
the Issuer Name and the Symbol, and click SHOW RESULTS.
Alternatively, you can request approval of another publicly traded company. This request must
be submitted before the end of the first week of the course. The request must include
identification of the company by ticker symbol and name
a reasonable and appropriate explanation of why you want to examine the alternative
company
the source of the analyst’s report that will be used in the analysis (which must be
submitted to me)
acknowledgement by you that all the specific elements of the assignment (see below) will
be prepared by you and included in the final research project report
SUGGESTED WEBSITES
www.morningstar.com – To find the information for your company you need to type the stock
symbol in the Quotes window to get into the company’s page.

http://finra-markets.morningstar.com/BondCenter/Default.jsp – To find the information on
bonds, click on Search in the middle of the screen (under Market Center Bond Guide), under
Quick Search type the Issuer Name and the Symbol, and click SHOW RESULTS.
https://markets.businessinsider.com/bonds. To find the information on bonds, scroll down the
page, type the name of the company in the window under Bond Finder, and click SEARCH.
www.marketwatch.com  -To find the information for your company you need to type the stock
symbol in the Search window to get into the company’s page.
www.money.cnn.com  -To find the information for your company you need to type the stock
symbol in the Search window to get into the company’s page.
www.finance.yahoo.com – To find the information for your company you need to type the stock
symbol in the Search window to get into the company’s page.
www.nyse.com – Click on Data, then click on Stocks (under Quotes), and type the name of the
company or the stock symbol in the window “Keyword or symbol” to get into the company’s
page.
www.nasdaq.com – To find the information for your company you need to type the stock symbol
in the Search window to get into the company’s page.
Company’s websites

YOUR SPECIFIC ASSIGNMENT
Using the information from the websites the student will develop evaluation of bond and stock
performance for THE COMPANY (SELECTED BY INSTRUCTOR). (The evaluation portion
will total 85% of the assignment grade)  
-1—Introduction (3% of the project grade)- The paper should begin with a short introduction
that explains the purpose of the paper, and provides an overview of the contents that follow (one
short paragraph).
-2- The financial leverage ratios (15% of the project grade)
a) Find the financial leverage ratios for THE COMPANY assigned for you of the project for
the last 3-5 years in the Internet. Present these ratios as the table(s) in your project.
You can find these ratios in the Internet or calculate them. If you use published ratios you
must indicate that and cite their source.
Debt-to-assets ratio (Debt ratio)

Debt-to Equity ratio
Interest Coverage ratio (the Times Interest Earned)
b) Write (about) 1 page of the analysis of the ratio results. In your analysis you should answer
the following questions. Please explain your answer to each question.
How is THE COMPANY financing its assets? Discuss how much risk is associated with
the financial structure the company? How can this risk be measured? Please explain.
-3- Collect and evaluate the data about bond performance of the assigned company. (20% of the
project grade).
The information on bonds can be found on the website
http://finra-markets.morningstar.com/BondCenter/Default.jsp. To find the information on bonds,
click on Search in the middle of the screen (under Market Center Bond Guide), under Quick
Search type the Issuer Name and the Symbol, and click SHOW RESULTS.
Another useful website on bond information is https://markets.businessinsider.com/bonds. To
find the information on bonds, scroll down the page, type the name of the company in the
window under Bond Finder, and click SEARCH.
Important: Copy the quotations of two bonds issued by THE COMPANY (SELECTED BY
INSTRUCTOR) that contain the Price. Present these quotations in your project.
1.What were the last prices of the bonds (listed in the Last Sale column)? Assume that par
value of the bond is $1,000. How much the investor will pay for the bond if he/she
purchased the bond at the Price listed in the Last Sale column. Show your work in your
project.
2.Assume that par value of the bond is $1,000. Calculate the annual coupon interest
payments. Show your work in your project.
3.Assume that par value of the bond is $1,000. Calculate the current yield of the bonds.
Show your work in your project.
4.How much is the YTM listed in quotations of the bonds (in the Last Sale column – Yield)
(no calculations are required for this question?
5.Write a 1-2 page of the analysis of the bonds. In your analysis you should answer the
following questions. Please explain your answer to each question.
a) If you are going to buy a bond issued by THE COMPANY, which bond would
you choose? Why?
b) Are these bonds callable? If the bonds that you chose are callable (non-callable),
will it change your decision to buy them?
c) If you are an investor who is looking for a bond to invest in, are you going to buy
a bond that you chose? Take a look at the balance sheet and income statement of
the company. What data or ratios support your decision to buy this bond or not?
You may want to incorporate the results of the Research Project Part 1, as well as
the results of the financial leverage ratios to answer this question. You should

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develop a specific recommendation, with supporting rationale for the
investor to explain your answer.
-4- Collect and evaluate the data about stock performance of the assigned company for the
last one year. (Totally 30% of the project grade).
1) Find the market ratios for the company for the last 1-3 years and its major competitor for the
last year in the Internet. (15% of the project grade)
Price/Earnings ratio
Market/Book ratio (also called (Price/Book ratio)
Earnings per share
Dividends per share
Other market ratios on your choice
These ratios are available on www.morningstar.com     > Company’s page – under
Valuation, Financials, and under Dividends
You can find these ratios in the Internet or calculate them. If you use published ratios you
must indicate that and cite their source.
a. Present the market ratios as the table(s) in your project.
b. Write about 1 page of analysis of the market ratio results that you found. Compare the
market ratio results against the industry or main competitor. In your report please answer
the question: Are the common stockholders receiving an adequate return on their
investment?
c. Compare the P/E ratio of your company with the industry average or 5-year average. Is
the stock overvalued, undervalued, or properly valued? Why?  
d. In accordance with your findings, is it reasonable to buy the stock? Please explain your
answers.
-2) Analysis of the historical stock prices trend for the last year. (15% of the project grade)
a. Collect and evaluate the data about stock prices of the assigned company for the last one
year for the company and its major competitor.
b. Create the chart(s) using the stock price chart tools on the websites or Excel. Present the
chart(s) in your project.
c. Write about 0.5 page of analysis the historic stock prices trend for the last year.
In accordance with your findings, is it reasonable to buy the stock? Why? Please explain
your answer.
-5- Develop a specific recommendation, with supporting rationale for the COMPANY’S
management – Think about the financial strategy of the company, how to best balance THE

COMPANY’S financial leverage to optimize shareholder wealth going forward taking into
consideration the company’s current market position, credit rating, dividend policy, etc.  (12% of
the project grade).
-6- Reflection – the students should write a paragraph in their own words reflecting on what they
learned from the assignment and how they think they could apply what they learned in the
workplace. (5% of the project grade).
PRESENTATION OF PAPER AND WRITING (15%) of the project grade):
-Organization, Format and Presentation of Paper including the Title page, Introduction, Body,
and Summary. Each section of the paper must begin with a sub-heading.  Please use the sub-
headings included in the assignment (4% of the project grade)
Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the
Paper (3% of the project grade)
Logical and Smooth Flowing Transitions and Relationships among Sections of the Written
Report (3% of the project grade)
Research Sources and Significance of Research Information and Data, Use of APA Citation
Methodology (5% of the project grade)

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Part 2 Project Rubric
Activity: Research Project Part 2

Course: FINC 330 6388 Business Finance (2222)

Name: DeAndre Birton

Criteria
Excellent (90
and Above)

Good (80 and

Above)

Acceptable (70
and Above)

Below Average
(60 and Above)

Poor (30 and

Below)

Incomplete
(20% and
Below)

Criterion Score

Introduction (3% of the paper

grade)

2.4 / 3

3 points

Outstanding

and very

thorough

development

and articulation

of a

short

introduction,

explains the

purpose of the

paper, and

provides an

overview of the

contents that

follow (one

short

paragraph).

2.1 points

The project

contains some a

short

introduction.

However the

introduction

does not explain

the purpose of

the paper, and

does not

provide an

overview of the
contents that

follow.

1.8 points

Only a

superficial

effort to

develop a short

introduction.

0.

9 points

Only a poor

effort to

develop s short

introduction.

0 points

The student did

not complete

this part of the

project or the

student’s effort

un

worthy of

credit

2.

4 points

A good effort is

made to

develop a short
introduction,
explains the
purpose of the
paper, and
provides an
overview of the
contents that
follow (one
short
paragraph).

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Financial leverage ratios

analysis of the

assigned

company. (Prepare, analyze

and interpret

financial

information) (15% of the

project grade)

10.5 / 15

Criterion Feedback

What topics will you be discussing and what is the purpose of the paper?

1

5 points

Excellent and

successful

effort to

implement

financial

leverage ratio

analysis of the

assigned

company; very

clear linkages

between

financial ratio

results and

investment

decisions and

recommendatio

ns.

12 points

A good effort to

develop

financial
leverage ratio
analysis of the
assigned

company, the

result are well

explained and

analyzed

9 points
Only a
superficial
effort to
develop
financial
leverage ratio
analysis of the
assigned

company.

4.5 points

Only a poor
effort to
develop
financial
leverage ratio
analysis of the
assigned
company.
0 points

Virtually no

effort to
develop
financial
leverage ratio
analysis of the
assigned

company; not

worthy of credit

Criterion Feedback

Your ratios are old, you should use more current ratios to be accurate for recent leverage and debt. You used liquidity ratios instead of debt

to assets, and there were some incorrect statements. See comments in Turnitin.

10.5 points

Satisfactory

effort made to

develop
financial
leverage ratio
analysis of the
assigned

company, but

the

analysis

should be

considerably

more

developed.

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Collect and evaluate the data

about bond performance of

the

assigned company. (Apply

Financial Theories to Solve

Financial Problems) (20% of

the project grade)

0 / 20
20 points

Outstanding
and very
thorough
development
and articulation

of

bond

performance

analysis of the
assigned
company.

1

6 points

A good effort is
made to

develop bond

performance
analysis of the
assigned
company.

14 points

The project

contains

some

bond
performance

information of

the assigned

company, but
the analysis
should be
considerably
more

developed.

12 points
Only a
superficial
effort to
develop bond
performance
analysis of the
assigned
company.
6 points
Only a poor
effort to
develop bond
performance
analysis of the
assigned

company

Criterion Feedback

It looks like you skipped the bond section.

0 points
Virtually no
effort to
develop bond
performance
analysis of the
assigned
company; not
worthy of

credit.

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Market ratio analysis of the

assigned company. (Apply
Financial Theories to Solve

Financial Problems) (15% of

the project grade)

10.5 / 15
15 points

Excellent and
successful
effort to
implement

market ratios

analysis of the
assigned

company very

clear linkages

between market

ratios analysis

and investment

decisions and
recommendatio
ns.
12 points
A good effort to

develop market

ratios analysis

of the assigned

company, the
result are well
explained and
analyzed
9 points
Only a
superficial
effort to
develop market
ratios analysis
of the assigned
company.
4.5 points
Only a poor
effort to
develop market
ratios analysis
of the assigned
company.
0 points
Virtually no
effort to
develop market
ratios analysis
of the assigned
company; not
worthy of

credit.

Criterion Feedback

These were old ratios again. No discussion of EPS? Otherwise, some good analysis on other ratios.

10.5 points
Satisfactory
effort made to
develop market
ratios analysis
of the assigned
company, but
the analysis
should be
considerably
more
developed.

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Historical stock

prices trend

analysis (Apply Financial

Theories to Solve Financial

Problems) (15% of the

project grade)
10.5 / 15

Develop a

specific

recommendatio

n, with

supporting

rationale for the

COMPANY’S management.

(Apply Financial Theories to

Solve Financial Problems)

(12% of the project grade).

8.4 / 12

15 points
Outstanding
effort to
develop

historical stock

prices trend

analysis.

12 points
A good effort to
develop
historical stock
prices trend
analysis
9 points
Only a
superficial
effort to
develop
historical stock
prices trend
analysis
4.5 points
Only a poor
effort to
develop
historical stock
prices trend
analysis
0 points
Virtually no
effort to
develop
historical stock
prices trend

analysis;

unworthy of

much credit

Criterion Feedback

You didn’t provide the graph for Target stock prices. What earnings would an investor have seen if they had purchased Walmart vs. Target

stock at the beginning of 2021 through the end of the year? What were some reasons for fluctuations? CAPM and intrinsic values are not a

requirement of the current assignment.

12 points
Outstanding
effort to

develop a

specific
recommendatio
n, with

supporting

rationale for the

COMPANY’S

management

about the

financial

9.6 points

Good effort to

develop a
specific
recommendatio
n, with
supporting
rationale for the
COMPANY’S
management
about the
financial

strategy of the

7.2 points

Below average

effort to
develop a
specific
recommendatio
n, with
supporting
rationale for the
COMPANY’S
management
about the
financial

3.6 points

Only poor effort

to develop a

specific
recommendatio
n, with
supporting
rationale for the
COMPANY’S
management
about the
financial

strategy of the

0 points
The student did
not complete
this part of the

project; not

worthy of
credit.
10.5 points
Satisfactory
effort made to

collect historical

stock prices,

but the analysis

should

be more

developed.

8.4 points

Some effort to

develop a
specific
recommendatio
n, with
supporting
rationale for the
COMPANY’S
management
about the
financial
strategy of the

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score
strategy of the

company, how

to best balance

THE

COMPANY’S
financial

leverage to

optimize

shareholder

wealth going

forward taking

into

consideration

the company’s

current market

position, credit

rating, dividend

policy, etc. The

results are well

explained and

analyzed.

company, how
to best balance
THE
COMPANY’S
financial
leverage to
optimize
shareholder
wealth going
forward taking
into
consideration
the company’s
current market
position, credit
rating, dividend
policy, etc. The
results are well
explained and
analyzed.
strategy of the
company, how
to best balance
THE
COMPANY’S
financial
leverage to
optimize
shareholder
wealth going
forward taking
into
consideration
the company’s
current market
position, credit
rating, dividend

policy, etc.

company, how
to best balance
THE
COMPANY’S
financial
leverage to
optimize
shareholder
wealth going
forward taking
into
consideration
the company’s
current market
position, credit
rating, dividend
policy, etc.
Criterion Feedback

Your recommendations were more related to operations than using the information from this paper to make financial management

suggestions. You are comparing to Amazon here, when you used Target earlier, you should be consistent.

company, how
to best balance
THE
COMPANY’S
financial
leverage to
optimize
shareholder
wealth going
forward taking
into
consideration
the company’s
current market
position, credit
rating, dividend
policy, etc.
However the

analysis should

be more
developed.

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Reflection – the students

should write a

paragraph in

their own words

reflecting on

what they learned from the

assignment

and how they

think they could apply what

they

learned in the

workplace. (5% of the project

grade)

0 / 5
5 points

outstanding
effort to

write a

paragraph in

their own words

reflecting on

what they

learned from

the assignment

and how they

think they could

apply what they

learned in the

workplace.

4 points

Good effort

write a
paragraph in
their own words
reflecting on
what they
learned from
the assignment
and how they
think they could
apply what they
learned in the
workplace.

3.5 points

Some effort

made to write a

paragraph in
their own words
reflecting on
what they
learned from
the assignment
and how they
think they could
apply what they
learned in the

workplace.

3 points
Below average
effort made to
write a
paragraph in
their own words
reflecting on
what they
learned from
the assignment
and how they
think they could
apply what they
learned in the
workplace.

1.5 points

Only poor effort
made to write a
paragraph in
their own words
reflecting on
what they
learned from
the assignment
and how they
think they could
apply what they
learned in the
workplace.
Criterion Feedback

No reflection on the assignment provided.

0 points
The student did
not complete
this part of the
project; not
worthy of
credit.

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Organization, Format, and

Presentation of paper

including introduction, body,

and summary. Each section

has sub-headings

(Communicate, collaborate,

lead and

influence across the

organization to achieve

organizational goals) (4% of

the project grade)

3.2 / 4
4 points

Paper is

organized

and

very easily

followed. The

paper follows

APA format and

contains no or

very few errors.

2.8 points

Paper has

prominent

blemishes in

presentation

and may have

some

weaknesses in

organization

2.4 points

There appears

to be a below

average

logical

organization of

the paper’s

contents

1.2 points

There appears

to be a poor

logical
organization of
the paper’s
contents
0 points
The student did
not complete
this part of the
project or the
student’s effort
unworthy of
credit
Criterion Feedback

Some inconsistent formatting with single spacing in the historic pricing section and big spaces before graph but after header.

3.2 points

Paper is neatly

presented

without major

blemishes and is

generally well-

organized

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Use of Tables, figures, and

other graphics to summarize

and support analysis

presented in paper (Research,

collect, synthesize and

interpret data by applying

appropriate technology tools

to solve business problems)

(3% of the project grade)

2.1 / 3
3 points

Tables, figures

and other

graphics are

very descriptive

and

provide

exceptionally

strong support

for the paper;

there are no

errors in labels

or in the

numbering

sequence

2.4 points
Tables, figures
and other
graphics are

descriptive and

provide a

sufficient

support for the

paper; they are

properly labeled

and numbered

1.8 points

Use of tables,

figures and

other

graphics

in support of

paper is below

average.

0.9 points

Use of tables,
figures and
other graphics
in support of

paper is poor.

0 points
The student did
not complete
this part of the
project or the
student’s effort
unworthy of
credit
Criterion Feedback

Data provided was old, and you didn’t provide the graph for a competitor.

2.1 points
Tables, figures
and other
graphics
provide

marginal

support for the

paper; some

labels may be

incomplete;

there may be

some problems

with the

numbering
sequence

3/10/22, 2:08 PM Activities – FINC 330 6388 Business Finance (2222) – UMGC Learning Management System

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Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Logical and smooth flowing

transitions and relationships

among sections of the

written report (Communicate,

collaborate, lead and

influence across the
organization to achieve

organizational goals) (3% of

the project grade)

3 / 3
2.4 points

Good

transitions

used

in most sections

2.1 points

Some

transitions used

in paper

1.8 points
Below average
effort made to
provide

appropriate

transitions

0.9 points
Only a poor
effort made to
provide
appropriate
transitions
0 points
The student did
not complete
this part of the
project or the
student’s effort
unworthy of
credit
Criterion Feedback

Your paper flow was good with smooth transitioning between topics.

3 points

Transitions are

used

throughout the

written analysis

and provides a

logical

transition from

topic to topic.

3/10/22, 2:08 PM Activities – FINC 330 6388 Business Finance (2222) – UMGC Learning Management System

https://learn.umgc.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_4cbdd990828e42e093e4980d8ab5becc_1&d2l_nonModalDialog_cbwin=4cbdd990828e42e09… 11/12

Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score

Research sources and

significance of information

and data applying

appropirate technology tools

to solve business problems,

APA citations, double-

spaced, 12-point font Times

New Roman (5% of the

project grade)

5 / 5
4 points

A good effort to

identify and use

appropriate and

professional and

supporting

research

sources;

appropriate and

professional use

of APA

documentation,

use of double

spaced, with

one-inch

margins, and

use 12-point

Times New

Roman font.

3.5 points
Some effort to
identify and use
appropriate and
professional and
supporting
research

sources with

some

documentation

3 points
Below average

effort to use

professional and
supporting
research

sources

1.5 points
Only a poor
effort to use
professional and
supporting
research
sources
0 points
The student did
not complete
this part of the
project or the
student’s effort
unworthy of
credit
5 points

Successful

identification an

d use of

appropriate and

professional

research
sources

including

Library Search

Engines,

Websites, S&P,

SEC, stock

exchanges,

Morningstar,

NYSE,

Competitors,

10K Report,

analyst reports,

news releases,

articles, etc.;

appropriate and

accurate

documentation,

APA citations

are accurate

and of the

highest level.

3/10/22, 2:08 PM Activities – FINC 330 6388 Business Finance (2222) – UMGC Learning Management System

https://learn.umgc.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_4cbdd990828e42e093e4980d8ab5becc_1&d2l_nonModalDialog_cbwin=4cbdd990828e42e09… 12/12

Total 55.6 / 100

Overall Score

Criteria
Excellent (90
and Above)
Good (80 and
Above)
Acceptable (70
and Above)
Below Average
(60 and Above)
Poor (30 and
Below)
Incomplete
(20% and
Below)
Criterion Score
Criterion Feedback

Good use of resources and well cited in the paper and reference section.

Excellent (90 and

Above)
90 points

minimum

Good (80 and

Above)
80 points

minimum

Acceptable (70 and

Above)
70 points minimum

Below Average (60 and

Above)
60 points minimum

Poor (30 and

Below)
20 points

minimum

Incomplete (20% and

Below
0 points minimum

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