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Assignment: Works Cited
Instructions
You will be working individually on your Company Report. It is your sole responsibility for completing this assignment.
1. Review the Lecture in this module for detailed instructions.
2. Submit a preliminary Works Cited for your report.
3. Also locate the resource links in this module, as well as additional samples in your textbook for more information on writing a Works Cited.
Submit
· Use the Assignment Rubric in this module to assess your work.
· Please submit and format your paper in 12 point Times New Roman font in a Word document.
If you need help with creating individual Works Cited Entries or a drafted Works Cited, try using the following web sites:
· EasyBib:
www.easybib.com
· Citation Machine:
www.citationmachine.net
You may also refer to these websites for additional samples and information:
· Purdue Online Writing Lab (OWL) :
http://owl.english.purdue.edu/owl/resource/747/1/
Feedback from last week：
Very good work. I think it’s best to cite the article you’re reviewing at the top where you begin that specific point. It makes more sense and would make it a lot clearer.
Research and Source – Ma
1
COACH BRAND OUTLINE AND SOURCES INTEGRATION
I. Section 1: Company Background and Current Stage in Growth Lifecycle
A. Sub-Point A: Coach is one of the well-known and favorite brands known for high-
quality accessories.
1. Coach IP Holdings LLC is an American luxury design specializing in leather goods.
The important products are handbags, luggage, accessories and ready-to-wear clothes
and dresses. Vevers has been one of the important director positions since 2014.
Tapestry. Inc is the main outlet for this subsidiary. There are several clothing brands
in the United States of America, but Coach has made a special place in people’s lives.
Coach clothing brand is selected for further discussion. It is one of the most important
clothing brands in the United States of America. There are many clothing brands, and
coach has gained importance in the customer’s life. Coach is equally important for
both men and women. It is found that the company deals with clothes, handbags and
many other accessories. The company is selected because it offers a wide range of
middle and elite-class companies. It is the company’s home page where the managers
have shown the various products and accessories with which the company deals. The
history of the brand is reflected through the “Who we are” tab, and it is seen that the
company has gained immense attention across the globe. The reason for the attention
is its nature of being a mid-luxury brand, which means the company offers products
of various price ranges, and there is a huge list of products. The company started in
1941, and it was the average start because the company did not know that it would
succeed among all the generations. The company’s story is full of motivation and
inspiration. The company’s vision is to craft the beautiful things that long last and win
Research and Source – Ma 2
customers’ hearts. The company has always taken care of the customer’s choices and
fashion sense. The current stage in the growth lifecycle shows that the company is
engaged in making accessories for both men and women. The clothes, handbags and
gifts are the main products of the company. The various products are at different
growth lifecycles. Some are at the climax, and others decline with age (Coach).
2. The article throws light on the importance of handbags and other accessories of
Coach. Coach is better known for its handbags other than any other product. It is one
of the beloved brands by ladies, and people are happy to shop from the brand. The
history has been explained in detail in this article. The handbags are the most
adorable products of the store because the ladies like the quality and want to buy
them. There are thousands of handbags available in the stores and on the online
website. The customers can easily place their orders and get their favorite bags. It is
good to see that the article has talked about the most hot-selling products to create
awareness in the customers (Davies).
Coach. Coach Home Page. 2022.
Davies, Katie. Full History of Coach. 2019. <
https://handbags.lovetoknow.com/The_Full_History_of_Coach_Handbags>.
B. Sub-Point B: Coach is known throughout the world in different countries.
As it is known that the international brands have several stores and are known for their
millions of followers, Coach is one of those with several outlets for the customers. The
reason for several outlets is to attract the customers and make them feel at ease to have
the products from the brand.
Research and Source – Ma 3
Statistica. Several stores of Tapestry, Inc. (formerly Coach, Inc.) worldwide from 2013 to 2021.
2021.
The source has discussed the statistics of Coach stores and retailing branches found
across the world, and it has been found that these branches will be increasing in the
coming years. The company has already expanded a lot in the previous years, but the
revenue has increased, and customers like the products worldwide. It has become easier
for the company to expand the business. There is a need for huge investment and
infrastructure in the new business expansion, but it is found that the customers are the
great strength of companies. When there is good feedback, the company can easily make
such decisions. It is expected to see a more number of stores in the future.
Coach. Mallcenters in Coach. 2021. < https://www.mallscenters.com/brands/coach>.
The article will help you find and locate the number of Coach stores near you and update
the number of opening and closing hours. There are many stores that help the customers
find their required products, and sometimes the customers want to know the nearest
stores. The source locator will help you know the nearest store located, and you can
easily place the required order.
C. Sub-Point C: Coach owners and stakeholders expect to see a high increase in
revenue.
There are several brand competitors, and revenue generation is a complicated factor. It is
found that the clothing brands are getting increased in number. As far as Coach is
Research and Source – Ma 4
concerned, the owners and stakeholders view that the company will increase its revenue.
The loss due to coronavirus has not affected the company as the other departments.
Bedi, Mehr. Coach owner Tapestry forecasts higher revenue profit as luxury demand returns. 2021.
The article has reflected on the sales of Coach in the first quarter of 2021. The earnings
are supposed to be increased in the following years. The survey has shown the detailed
finance of the company from 2013 to 2021. The results showed that the company has
kept on making the success since then. The most trending and revenue-generating
products are handbags. Women’s handbags are the main source to create revenue. The
current revenue generated by women’s handbags in Coach is 2302 million, the most
successful figure.
CNBC. Earnings of Traptesy. 2021.
The news article has shown the statistics of earnings and trends of revenue generation of
Coach. The trends have shown an increase in earnings and positive responses by
customers. The trends have also determined that the company should focus on the ladies’
handbags because they are hot selling. The trends go quite well with the handbags from
the last few years. It is good to see that the products are sold, and the revenue is increased
to many folds. Though Coach is not ranked first or is at the top of the market, it is good to
see healthy growth.
Research and Source – Ma 5
II. SECTION 2: Detailed Financial Information – Microeconomics
A. Subpoint A: Coach has been one of the important names concerning revenue
generation.
It is found that the company has not lost the passion and charm in customers’ hearts.
The customers are increasing; the stores are increasing, which shows that the revenue
generation is also increasing. The in-stores and other retail outlets have shown
immense growth.
Wire. Tapestry, Inc. Reports Fiscal 2020 Fourth Quarter and Full Year Results. 2021.
https://www.businesswire.com/news/home/20200813005269/en/Tapestry-Inc.-Reports-Fiscal-
2020-Fourth-Quarter-and-Full-Year-Results
The article has shown the statistics for the revenue generation of the company. The
revenue generation story is almost similar in all the sources. The revenue is
increasing, and it is observed that the company has worked hard in the last decade
because it has touched the highest success till 2021.
DB. eCommerce Revenue Analytics. 2021.
The article has shown the revenue generated by the online stores of Coach. The first
online store was launched in 1997. It is one of the useful sources that have shown the
revenue trends from the online stores. Online stores have become one of the
important sources of earning in the market. Coach has done a marvelous job by
attracting numerous customers and making it easier for them to place online orders
from any part of the world.
B. Subpoint B: The company has good debt to equity ratio.
https://www.businesswire.com/news/home/20200813005269/en/Tapestry-Inc.-Reports-Fiscal-2020-Fourth-Quarter-and-Full-Year-Results
https://www.businesswire.com/news/home/20200813005269/en/Tapestry-Inc.-Reports-Fiscal-2020-Fourth-Quarter-and-Full-Year-Results
Research and Source – Ma 6
The coronavirus has affected almost all the branches and industries. It is found that
Coach has previous records of debts covered by the company. The current reports
reveal that the company is doing good with the debts, and the debt to equity ratio
favors the company.
Neticals. COACH INC (TPR) Debt to Equity Ratio Analysis. 2021.
The source provides the details of the financial debt to equity ratio of USA Coach.
Looking at the ratio, it is determined that the company is making a huge success. The
losses are being recovered, and the owners are moving towards success. The
stakeholders are encouraged to see more growth in their company.
Laat. Coach, Inc. Reports Fiscal 2017 Fourth Quarter and Full Year Results. 2017.
The source provides the complete financial details with the profit and debt of Coach
till 2021. The profit and debt of the company vary with the years, and it is common
for the companies to face profit and loss. The companies with strong leadership move
towards success with the help of less debt to equity ratio.
C. Subpoint C: Coach will be a big name with bright financial forecasts in the
industry.
Several companies are getting fame with each passing. The financial forecasts are
getting focused. The owners of the company are excited about the future earnings and
forecasts. They claim the company to be a big name in the coming years.
Tariff. Why Coach’s Success Remains Key To Tapestry’s Growth. 2019.
The article provides information on how the company is growing fast. The author has
focused that the company has always taken care of the customer’s choices and made it
easier to fashion at a lower price. The price has always been an issue for middle-class
Research and Source – Ma 7
customers, but it is found that the company has made a huge success with the time.
The success is because of the huge efforts and struggles made by the company.
Chantel. How Tapestry Is Raising Prices. 2021.
The article has focused on how the customers and prices of Coach both are
increasing. The rising prices do not mean that the company does not care for the
customers, but it also increases its quality. Overall, the market prices are increasing,
so Coach has increased.
III. Section 3: Industry Landscape, Trends and Competition- Macroeconomics
A. Subpoint A: Coach is moving towards sustainability
It is claimed that Coach has made a huge success that has become one of the biggest
brands. The customers and revenue are not fluctuating, but they are continuously
increasing. The customers are satisfied with the performance of the company.
Read. Coach is taking adequate steps to reduce its greenhouse gas emissions. 2021.
The article has explained the journey of the brand towards sustainability. The journey
started in 1941, and since then, the company has seen success. The company has
made sure that the customers are the biggest support.
Aziz, Sandy. 2021.
The article has explained the story to prevent destroying goods and move towards
sustainability. Sustainability is one of the new concepts found in the industry, and the
company has made certain improvements to move towards sustainability.
B. Subpoint B: Coach has several competitors, but it is stable.
Research and Source – Ma 8
Coach has faced a huge number of competitors because it has been seen that there are
different threats. The company is not worried about the threats but focuses on
success. Customer satisfaction is the only goal.
Soni. Purse Wars: Coach Seeing Fierce Competition For Market Share. 2015. <
https://finance.yahoo.com/news/purse-wars-coach-seeing-fierce-175101731.html#>.
The article has provided a glimpse of competitors of the company in detail. Despite
many competitors, Coach has tried to maintain its reputation. The increasing
competition is good in the market, but the customers get several options, and
reputation is difficult to maintain.
Boss. Coach Company. 2021.
The article has analyzed the competition among the market trends concerning Coach
company. Despite many competitors, Coach has tried to maintain its reputation. The
increasing competition is good in the market, but the customers get several options,
and reputation is difficult to maintain.
C. Subpoint C: Coach has won the hearts of millions of people.
When the company started, the owners did not know there would be a huge success.
Different brands like Nishat, Nike, and Sephora provide the best articles. Despite all
these brands, Coach has maintained the trust in customers.
Palmeri. Coach’s Top Team on Chemistry and Growth Opportunities. 2021.
The article has provided the news about growth opportunities for the company. The
growth opportunities are in the field of handbags and ladies’ clothes.
https://finance.yahoo.com/news/purse-wars-coach-seeing-fierce-175101731.html
Research and Source – Ma 9
Jane. Coach x Champion Uses TikTok Stars for Campaign Launch. 2021.
The article has provided the fun element for the company as the growth opportunities.
It is one of the promotional strategies used by the company to attract customers.
IV. Section IV: Recent Developments, Analyst Opinions and Consensus
A. Subpoint A: Coach is a successful company in the eyes of customers.
Despite several competitors, it is found that Coach has to be at the top. Coach is a
sustainable company. It has been among the top brands, and it is forecast to succeed.
Page. Coach – The Success Story. 2022.
The article has provided the success story of Coach. The company started in 1941, and it
was the average start because the company did not know that it would succeed among all
the generations. The company’s story is full of motivation and inspiration. The company’s
vision is to craft the beautiful things that long last and win customers’ hearts. The
company has always taken care of the customer’s choices and fashion sense. The current
stage in the growth lifecycle shows that the company is engaged in making accessories
for both men and women.
Business. Coach, Inc. – Company Profile, Information, Business Description, History, Background
Information on Coach, Inc. 2020.
The article has provided the complete history of the company Coach. The company
started in 1941, and it was the average start because the company did not know that it
would succeed among all the generations. The company’s story is full of motivation and
Research and Source – Ma 10
inspiration. The company’s vision is to craft the beautiful things that long last and win
customers’ hearts. The company has always taken care of the customer’s choices and
fashion sense. The current stage in the growth lifecycle shows that the company is
engaged in making accessories for both men and women.
B. Subpoint B: The coach has made extensive use of technology.
The 21st century has made all the companies advanced. Everyone wants to give comfort
to their customers. Coach has made better use of technology for its customers.
Fast. Coach. 2021.
The article has provided information on the technology of the company. Technology
adoption is important in the current century to get the proper benefits.
Source 2: https://www.sporttechie.com/smart-apparel-connected-coaching-asensei-
trx-yoga-rowing-athos
The article has provided the information to use technology in the future. The company
has already introduced online forums, and new products are now being launched to show
the effectiveness of the products. The new technology helps the company become
effective and get the place of the sustainable brand in customers’ eyes.
C. Subpoint C: The coach has made many improvements from past years.
Coach started its journey a long time. There were many ups and downs during the
journey, but the brand has been successful. It has maintained its reputation. A
company’s reputation is important for the stakeholders, and Coach tries to meet
customers’ demands to bring improvements to the company.
Mcgregor, Erik. ‘Emotional’ purchases and splurges on fun handbags mitigate sales declines at https://www.sporttechie.com/smart-apparel-connected-coaching-asensei-trx-yoga-rowing-athos https://www.sporttechie.com/smart-apparel-connected-coaching-asensei-trx-yoga-rowing-athos Research and Source – Ma 11
handbags-q2-sales-retail-trends-luxury-brands/>.
The article has provided insight into improvements made by the company. The
handbags are especially focused on in this article. It has already been mentioned that
the handbags are hot selling products and ladies are the huge fan. The article focused
that the handbags are now improved and available in the company’s huge collection.
Nguyen, Ally. Coach’s Fall from Grace to Walk Out as a New American Luxury Holdings. 2020. The article has provided insight into improvements made by the company. The improvements are made regarding quality and grace. The company has introduced the
new fashion world, and the customers love how the company pampers them. Both
men and women are equally important for the brand.
© 2010 FIDM/ Fashion Institute of Design & Merchandising
1 Creating an MLA Formatted Works Cited
By first completing your research, creating an outline and selecting quotes for The entries you created for your Sources Review Assignment should already be in MLA Documentation in a Magazine vs. Documentation in a Report You also want your reader to appreciate and trust your sources. Your goal is to Think back to a Vogue magazine. Usually, near the photo credits there will be a The Works Cited in a research paper is similar. You are offering the reader the 2 webpage or book you referenced. It is standard, required and necessary for Let’s begin with the Works Cited. You may again refer to these models for help and Formats for Works Cited Entries If you need help with creating individual Works Cited Entries or a drafted Works Cited, • www.easybib.com Be sure to fill in all fields for correct documentation of online or web sources. Each page or section you include from a website requires a unique and separate You may also find these websites helpful in compiling your preliminary Works Cited:
• http://owl.english.purdue.edu/owl/resource/747/1/ (Click on the left menu of the
Be sure to follow the MLA format samples and collaborate with your team members so Points to Remember Before you submit your Works Cited, double-check that the in-text quotes you are • If a reader read the quote, have you identified the specific writer or speaker of • What specific page, report or section of the website, article or book did you pull • Have you created different, unique entries on your Works Cited for “Annual http://www.easybib.com/ http://www.citationmachine.net/ http://owl.english.purdue.edu/owl/resource/747/1/ 3 • Do these distinct titles appear as the first item for separate entries in the Works • You may have multiple sources and Works Cited entries from a single website. If
As you move forward in writing your first draft, you will be integrating in-text Refer to the Assignment Rubric for areas of evaluation and scoring.
http://www.apple.com/
Kate Spade and Coach. 2020.
& In-Text Documentation
integration, you are now aware of what sources you will be using in creating a Works
Cited.
formats and specific for the quote, page, short work, graph or chart you intend to
include in your text, so creating a Works Cited should be a matter of compilation and
introduction of new or additional sources you discovered recently.
Imagine the photo pages of Vogue or other fashion magazines. Usually references are
placed on the page giving credit to the designers who supplied the garments,
accessories, hair styling, make-up and jewelry in the photos. Why? It is required,
necessary and standard to give credit to those who created the elements. Similarly, it is
required that you document all factual information, graphics, quotes, opinions and
insights that you have not written. Otherwise, you will be plagiarizing!
formulate, propose and add your own insights by integrating, supporting and
documenting valuable sources in support of your own analysis. This way you will avoid a
mere collection of quotes – the copy and paste job – which is not effective writing. You
want to add your insight and analysis by synthesizing the qualitative, quantitative and
responsive research you have identified as the most valuable and relevant in support of
your own personal perspective and thesis. This is the reason and purpose of in-text
documentation.
reference “Where to Buy?” or some directive guiding the reader to a particular page
near the back of the magazine. In a sense, this is the Works Cited. This offers the
reader the possibility to actually purchase and fully experience the items featured in the
photo.
opportunity to access the entire source from which you have quoted. Think of it as
effective customer service. Assume the reader wants to read the entire article,
professional writing.
guidance, which you used for your sources review in creating separate entries:
See your textbook, Section 2 pages 60-84, and refer to the Works Cited sample on page
65.
try using the following web sites:
• www.citationmachine.net
Works Cited Entry. For example, a company’s “Annual Report” (a document posted on
its website) requires a separate Works Cited Entry from its “Company History” page (a
linked section/page of its website). You can export a draft of your Works Cited from
easybib.com in Word format, but you must proofread and ensure that it is formatted
correctly!
site above for more specific information.)
that you manage your time and format each source correctly in plenty of time before
the deadline.
Remember a Works Cited is alphabetized, not numbered, has no bullet points, and
follows standard formatting. Spacing, indentation, fonts and specifics are crucial, so
research as many samples as necessary for you to fully understand what is required.
It is not necessary to provide in-text quotes for every source listed on your Works Cited
page, but you should have a minimum of 12 entries.
planning on using in your report are documented correctly.
the quote?
it from?
Report”, “Company Background”, “Stock Price History” and “Analysts Opinions”
if needed?
Cited entry (they should) or have you merely grouped these all into one entry
www.apple.com (not acceptable)?
you include a graphic, will you identified it correctly in the text and does the
reference track back to a specific Works Cited entry? It should.
documentation, so now is the best time to ensure that you have identified and
documented your sources and Works Cited correctly. MODULE #6 SCREENCAST TRANSCRIPT
Documentation in a Magazine vs. Documentation in a Report
Formats for Works Cited Entries
Points to Remember
