Instructions in word doc
Prior to beginning work on this discussion forum, read Chapter 4 in your text and the articles, Why Honesty and Integrity Are Essential in PR
(Links to an external site.)
, and Crisis Communication and Ethics: The Role of Public Relations. Finally, watch the video
Protecting a Company’s Public Relationship in Times of White Collar Criminal Crisis (Links to an external site.)
.
Find a case study in the news, library, YouTube or other source that blurs the lines between ethics and legality. The seven ethics attributes that public relations professionals use in writing and practice are honesty, fairness, advocacy, loyalty, expertise, independence, and transparency. Thinking of these seven attributes of public relations ethics, what is your assessment of the case from a PR perspective? Were there any of the seven ethics that seemed to apply more than the others in the case? What are the legal concerns for the organization in this case?
Refer to the
Public Relations News Research in the UAGC Library (Links to an external site.)
guide to find a case study for this discussion.
Find a case study in the news, library, YouTube or other source that blurs the lines between ethics and legality.
1. Thinking of the seven attributes of public relations ethics, what is your assessment of the case from a PR perspective?
2. Were there any of the seven ethics that seemed to apply more than the others in the case?
3. What are the legal concerns for the organization in this case?
