Elevator Pitch

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Elevator Pitch
This assignment will be graded separately.

Elevator Pitch
Your boss needs you to summarize the key elements of your marketing plan before she attends the next corporate board meeting. You are required to present this to her in the form of an elevator pitch. The elevator pitch was originally devised to make a quick sales pitch to venture capitalists. Your objective is to convince your boss that your marketing plan is well-thought-out and credible. You must decide what key points you need to include from your written plan that will convince her that the new concept will be successful.

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