Global Brand Marketing Survey
Note: all work needs to be in one final document as you cannot upload multiple documents.
1. Develop a survey and poll 10 consumers about their brand loyalty in one product category listing all selections available. The product categories can be toothpaste, dishwashing soap, shampoo, deodorant, toilet tissue, soda, salsa, ice cream, cereal, potato chips, jeans, running shoes, and others that are commonly used by most individuals. Please make sure the products are appropriate, and not offensive, to your professor. Submit the original survey and results that are in the form of a paper that is four to six pages. Survey questions should be around 10 with a mixture of yes/no questions, ranking (1-5, with one being poor and five being excellent), and choices (brands chosen).
2. Create questions to determine if there are brands or categories for which consumer loyalty is relatively high?
3. How do consumers explain their loyalty or lack thereof?
4. Analyze how marketing strategies are affected by consumer attitude and behavior patterns (or, alternatively, how should they be affected)?
