HEALTHCARE MARKETING

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g. post-surgery therapy)
Skilled nursing facility
Surgical care
Veterans Health Administration
Other (requires approval from instructor)

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The healthcare system that you selected will be the foundation for your unit 2 assignment.

Research a real-life healthcare organization that matches the system you selected. Describe its target market and services provided.
Evaluate the healthcare organization’s mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?
Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the healthcare system.
Report your findings by using one (1) of the methods below:

3-4 page paper excluding front and back matter (APA standards apply)
4-5 page fact sheet for the general community.
Letter to the CEO of your selected healthcare system.
Infographic
Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com)

The use of first person is permitted for this assignment (excluding option 1). APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected. Plagiarism is not permitted and will result in academic discipline. All content submitted needs to be original.

*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.
Reference: https://data.medicare.gov/

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