Individual Biases and Cultural Humility and Diversity (200-300 words)

After reading Fong, et al. (2016), Brodhead (2019), and Wright (2019) describe what steps you will take to ensure that you are aware of your individual biases and how you will promote cultural humility and diversity in your behavioral analytic practice. Do behavior analysts have an obligation to engage in self-reflection regarding their biases and to improve their cultural diversity skills? List applicable Ethical Codes. Provide the rationale for the chosen codes.

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SPECIAL SECTION: DIVERSITY AND INCLUSION

  • Cultural Humility in the Practice of Applied Behavior Analysis
  • Patricia I. Wright1

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    # Association for Behavior Analysis International 2019

    Abstract
    Applied behavior analysis (ABA) has the intent to improve the human condition in a broad range of categories of practice and for
    diverse groups of individuals across cultures. The data on the diversity of the professionals practicing in the field of ABA are
    sparse. Access to ABA intervention is inequitable, and cultural differences are not adequately addressed in many current
    established behavioral interventions. Cultural humility is a framework used by other professional disciplines to address both
    institutional and individual behavior that contributes to the power imbalance, the marginalization of communities, and disparities
    in health access and outcomes. This article discusses the adoption of culturally humble practices, specifically through the use of
    self-reflection, by the field of ABA to address disparities and improve outcomes. A specific framework from the field of social
    work is shared, and an adaptation to the behavior-analytic practice of self-management is provided.

    Keywords Social service . Disability . Cultural humility . Applied behavior analysis . Self-reflection

    Cultural humility incorporates a lifelong commitment to self-
    evaluation and critique to address power imbalances and de-
    velop mutually beneficial and nonpaternalistic partnerships
    with communities (Tervalon & Murray-Garcia, 1998). Hook,
    Davis, Owen, Worthington, and Utsey (2013) described cul-
    tural humility as the “ability to maintain an interpersonal
    stance that is other-oriented (or open to the other) in relation
    to aspects of cultural identity that are most important to the
    [person]” (p. 2). Multiple social movements (e.g., Me Too,
    Black Lives Matter, Stand Up) are actively acknowledging
    inequity and encouraging discourse to address injustice for
    disenfranchised populations and marginalized communities.
    Research documenting implicit bias by health care providers
    toward marginalized communities and its deleterious effects
    has long been documented (Stone & Moskowitz, 2011; U.S.
    Department of Health and Human Services, 2017). Within the
    field of applied behavior analysis (ABA), there is inequity in
    who accesses effective behavioral interventions (Nguyen,
    Krakowia, Hansen, Hertz-Picciotto, & Ankustisiri, 2016)
    and in acknowledging that the design of behavioral interven-
    tions does not adequately address cultural differences (Fallon,
    O’Keefe, & Sugai, 2012).

    The concept and process of cultural humility is meant to
    replace cultural competence, because the term competence
    denotes acquisition of knowledge of other cultures as an end
    goal that can be mastered, whereas cultural humility recog-
    nizes and requires an ongoing, lifelong learning trajectory
    (Freshman, 2016). Cultural humility training was originally
    developed to educate physicians to work more effectively with
    diverse populations (Tervalon & Murray-Garcia, 1998).
    Training in cultural humility has expanded to other profes-
    sional fields, including nursing (Fahlberg, Foronda, &
    Baptiste, 2016), social work (Fisher-Borne, Cain, & Martin,
    2015), and education (Nomikoudis & Starr, 2016).

    For the purposes of this article, the core elements of cultural
    humility in Fisher-Borne et al.’s (2015) model—individual
    accountability and institutional accountability—will be used
    as a framework for considering its application to ABA. This
    model assumes there are power imbalances that both individ-
    uals and institutions must work to address through ongoing
    learning and critical self-reflection. Although Fisher-Borne
    et al.’s model was developed for the field of social work, it
    is applicable to the work of applied behavior analysts. ABA,
    like social work, is dedicated to addressing socially significant
    behaviors that improve the human condition (Baer, Wolf, &
    Risley, 1968, 1987; National Association of Social Workers,
    2018). Behavior analysts have individual responsibility as de-
    fined by the Professional and Ethical Compliance Code for
    Behavior Analysts (Behavior Analyst Certification Board,
    2017), and both fields have established institutions that deliver

    * Patricia I. Wright
    piwright04@gmail.com

    1 NEXT for AUTISM, 1430 Broadway, 8th floor, New
    York, NY 10018, USA

    https://doi.org/10.1007/s40617-019-00343-8
    Behavior Analysis in Practice (2019) 12:805–809

    18 October 2019Published online:

    http://crossmark.crossref.org/dialog/?doi=10.1007/s40617-019-00343-8&domain=pdf

    http://orcid.org/0000-0002-1611-0592

    mailto:piwright04@gmail.com

    social services, including nongovernment, government, and
    private agencies. Both professions have professional bodies
    guiding the science (e.g., the Association for Behavior
    Analysis International, the International Federation of Social
    Workers), practice (e.g., the Association for Professional
    Behavior Analysts, the Council on Social Work Education),
    and certification (e.g., the Behavior Analyst Certification
    Board, the National Association of Social Workers) within
    their fields. Applying the constructs of cultural humility to
    the practice of ABA may afford the field improved effective-
    ness and greater influence and promote equity in the distribu-
    tion of care.

    The Application of Cultural Humility in ABA

    Professional Ethics

    The Behavior Analyst Certification Board’s (2017)
    Professional and Ethical Compliance Code for Behavior
    Analysts references both language and culture:

    1.05 Professional and Scientific Relationships.

    (b) When behavior analysts provide behavior-analytic
    services, they use language that is fully understandable
    to the recipient of those services while remaining concep-
    tually systematic with the profession of behavior analysis.
    They provide appropriate information prior to service de-
    livery about the nature of such services and appropriate
    information later about results and conclusions.
    (c) Where differences of age, gender, race, culture, eth-
    nicity, national origin, religion, sexual orientation, dis-
    ability, language, or socioeconomic status significantly
    affect behavior analysts’ work concerning particular indi-
    viduals or groups, behavior analysts obtain the training,
    experience, consultation, and/or supervision necessary to
    ensure the competence of their services, or they make
    appropriate referrals (p.5).

    This acknowledgment of the importance of language
    and culture within the Professional and Ethical
    Compliance Code affirms the importance of culture at
    an institutional level to ensure professionals are working
    within their scope of practice. There are sparse data on
    the cultural diversity of behavior analysts. One paper
    recently conducted an in-depth analysis of gender
    (Nosik, Luke, & Carr, 2018), but other areas, including
    race, ethnicity, sexual orientation, and religion, have not
    been evaluated. Ongoing institutional and individual as-
    sessment of those practicing ABA can be conducted to
    further determine where disparities exist.

    Ongoing Learning and Critical Self-Reflection Using
    Self-Management

    The models of cultural competence and cultural humility are
    found outside of the field of behavior analysis; however,
    behavior analysts are beginning to voice the importance of
    cultural competence within their scope of practice. Fong,
    Catagnus, Brodhead, Quigley, and Field (2016) published an
    initial paper on the topic that was stated to serve as a starting
    point for developing behavior analysts’ cultural awareness
    skills. Beaulieu, Addington, and Almeida (2018) conducted
    a survey of 703 Board Certified Behavior Analysts to learn
    about the extent of training for working with individuals from
    diverse backgrounds, the perceived importance of training on
    the topic, and the degree to which practitioners felt comfort-
    able and skilled in the delivery of culturally competent inter-
    vention. The majority of respondents felt moderately or ex-
    tremely comfortable and reported they were moderately or
    extremely skilled at working with individuals from diverse
    backgrounds. However, the majority of respondents also re-
    ported having little or no training in cultural competence. This
    reported confidence without training may be indicative of a
    need for behavior analysts to evaluate with greater scrutiny the
    application of cultural competence in their practice. One strat-
    egy to address cultural competence and humility within the
    practice of behavior analysis is to review how other profes-
    sional fields adopt culturally humble practices and assess the
    appropriateness of these practices for behavior analysis.

    Fisher-Borne et al. (2015) provide a framework for the
    practice of cultural humility within the field of social work
    (Table 1). The questions posed within this framework are
    not operationally defined in a manner familiar to behavior
    analysts and require examination for use within the practice
    of behavior analysis. The well-established behavioral practice
    of self-management (Cooper, Heron, & Heward, 2007) might
    be considered equivalent to self-reflection and used to develop
    culturally humble practices. Self-management requires three
    steps: (a) a clear definition, (b) data collection and analysis,
    and (c) delivery of consequences. For example, a clear defini-
    tion may be that all clients have equal access to treatment,
    regardless of socioeconomic status, race, or ethnicity. Data
    are then collected regarding clients attempting to access inter-
    vention, and those data are assessed for bias. The data can
    measure the demographics of those attempting to access ser-
    vice against the demographics of the local community where
    the practice is located. If bias is identified, strategies are then
    developed to improve access and are then applied. If equity of
    treatment access is a goal for the organization, these data
    might be reported publicly during staff meetings and included
    in the annual report, resulting in positive reinforcement for
    meeting the goal and serving the community and in punish-
    ment by providing public visibility of not achieving a stated
    goal and perhaps the public perception of being

    Behav Analysis Practice (2019) 12:805–809806

    discriminatory. This is an example of self-reflection for insti-
    tutional accountability.

    Self-reflection can also be used for individual accountabil-
    ity, including private events. For example, when prejudicial
    thoughts occur during treatment with clients, I will vocalize
    these thoughts to my supervisor during our supervision meet-
    ing and commit to assessing my bias and attempting to re-
    move that bias from my behavioral repertoire. Data can again
    be collected and analyzed on this individual behavior to assess
    for change and success or lack of success of the intervention.
    Individuals can record and report their frequency of prejudi-
    cial thoughts during their hours of practice. Positive reinforce-
    ment and punishment for this behavior can be provided
    through the social praise of a supervisor or through a written
    goal on a professional improvement plan. This is an example
    of self-reflection for individualized accountability.

    Consider the following examples to further illustrate the
    application of self-reflection to promote cultural humility into
    the practice of ABA.

    Case 1 A transdisciplinary team including a speech-language
    pathologist, educator, behavior analyst, and school psycholo-
    gist are collaborating to support a student exhibiting aggres-
    sive behavior toward others in the classroom. All members of
    the team agree that the student’s behavior is improving. The
    psychologist and educator have verbally stated that the

    primary reason the child has had a reduction in aggression is
    the school’s commitment to trauma-informed care and that the
    educators are all now taking a trauma-informed approach in
    their interactions. The behavior analyst perceives that it is a
    result of functional communication training and systematic
    reinforcement. The behavior analyst is aware that collabora-
    tion in a transdisciplinary team can enhance the quality of
    services provided, but this behavior analyst has received lim-
    ited training on collaboration during preservice and in-service
    training (Kelly & Tincani, 2013). The behavior analyst shares
    with his supervisor that he does not understand the expertise
    and cultures of the other disciplines on the team and how they
    came to the conclusion regarding the child’s outcomes.

    Applying self-reflection requires the behavior be defined; in
    this case, it might be a professional goal set with a supervisor of
    improving collaborative behaviors by identifying opportunities
    for cross-training with other disciplines (Donaldson, Stahmer,
    Nippold, & Camarata, 2014). The behavior analyst requests
    and attends training (preferably a competency-based training)
    in trauma-informed care to learn about the principles of the
    practice and better discern the perceived effect it is having on
    the challenging behavior. Data are collected on training atten-
    dance and competency outcomes, and the behavior analyst re-
    ceives reinforcement from his supervisor for attending a cross-
    discipline training. In addition, the behavior analyst, through
    attendance at the training, is now able to interpret the

    Table 1. Individual and Organizational Questions to Assess Cultural Humility

    Essential questions for critical self-reflection Essential questions to address power imbalances

    Individual level • What are my cultural identities?
    • How do my cultural identities shape my world view?
    • How does my own background help or hinder my

    connection to clients/communities?
    • What are my initial reactions to clients, specifically to

    those that are culturally different than me?
    • How much do I value input from my clients?
    • How do I make space in my practice for clients to

    name their own identities?
    • What do I learn about myself through listening to

    clients who are different than me?

    • What social and economic barriers affect a client’s
    ability to receive effective care?

    • What specific experiences are my clients having that
    are related to oppression and/or large systemic
    issues?

    • How do my practice behaviors actively challenge
    power imbalances and involve marginalized
    communities?

    • How do I extend my responsibility beyond individual
    clients and advocate for changes in local, state and
    national policies and practices?

    Institutional level • How do we organizationally define culture?
    Diversity?

    • Does our organization’s culture encourage respectful,
    substantive discussions about difference, oppression
    and inclusion?

    • How does our hiring process reflect a commitment to
    a diverse staff and leadership?

    • Do we monitor hiring practices to ensure active
    recruitment, hiring and retention of diverse staff?

    • Does our staff reflect the

    communities we serve?

    • Is our leadership reflective of the population/

    communities we serve?

    • How do we actively address inequalities both
    internally (i.e., policies and procedures) and
    externally (i.e., legislative advocacy)?

    • How do we define and live out the core social work
    value of social justice?

    • What are the organizational structures we have that
    encourage action to address inequalities?

    • What training and professional development
    opportunities do we offer that address inequalities
    and encourage active self-reflection about power and
    privilege?

    • How do we engage with the larger community to
    ensure community voice in our work? What
    organizations are already doing this well?

    Note. Reprinted from “Mastery to Accountability: Cultural Humility as an Alternative to Cultural Competence,” by M. Fisher-Borne, J. Caine, and S.
    Martin, 2015, Social Work Education, 34, p. 176

    Behav Analysis Practice (2019) 12:805–809 807

    nonbehavioral terms of trauma-informed care (e.g., promoting
    a safe environment) into behavioral practices (e.g., environ-
    mental arrangement as a setting event). An understanding of
    the behavioral principles of trauma-informed care to which the
    other team members are attributing the student’s success might
    lead a behavior analyst to want to describe the observed effects
    in behavioral terms. However, use of behavior-analytic terms
    can create a barrier among team members without behavior-
    analytic training, as behavior-analytic language can be per-
    ceived as harsh or unpleasant (Critchfield et al., 2017).
    Refraining from reframing the practice in behavioral terms
    may increase the likelihood of positive interactions with other
    team members while collaborating on this case.

    Case 2 A behavior analyst who was raised in a family of upper
    middle-class socioeconomic status and who currently makes a
    salary 400% above the poverty level for her geographic area
    of residence is providing parent training to a family whose
    financial status is below the poverty level. The training is to
    support the family’s engagement in generalizing activities of
    daily living into the home environment, including the promo-
    tion of independent eating and dressing. The behavior analyst
    shares with her supervisor that the family is not following the
    treatment plan by purchasing the items suggested for indepen-
    dent meal preparation, including microwavable prepared
    meals, nor have they purchased the suggested clothing, in-
    cluding elastic-waist, pull-up pants. She is concerned about
    the family’s lack of compliance with the suggestions and
    worries that they are not committed to participating in
    treatment.

    Improving cultural humility through self-reflection is
    targeted as a professional improvement goal for this behavior
    analyst. The supervisor and behavior analyst define the behav-
    ior change for self-reflection; during supervision, the behavior
    analyst will vocally and in writing list the factors that may
    contribute to a family’s noncompliance with treatment goals.
    The baseline data are the initial lists created by the behavior
    analyst compared to the lists postsupervision, when the super-
    visor assists the behavior analyst through professional learn-
    ing to develop an understanding of the multiple cultural and
    financial barriers, including lack of understanding of socio-
    economic barriers, that would preclude a family from purchas-
    ing expensive food items and limit their ability to purchase
    new clothing. Positive reinforcement can be provided for in-
    creasing the frequency of items listed as barriers, for identify-
    ing alternative targets for treatment, and perhaps for sharing
    this learned experience with other behavior analysts as a peer
    educator. Negative consequences could result in required at-
    tendance at a professional learning event and increased super-
    vision when the behavior analyst is treating families with sig-
    nificantly different socioeconomic statuses than her own.

    Establishing a cultural humility repertoire requires training
    and ongoing professional learning. The field of behavior

    analysis is early in its application of culturally humble prac-
    tices to the field. We can take advantage of principles and
    strategies developed in other professional fields and tie our
    behavioral practices to their frameworks so that behavior an-
    alysts can improve their culturally humble practices.

    Discussion

    The field of ABA strives to achieve greater influence and
    improved outcomes in the application of the science.
    Disparity in the application of ABA exists. The application
    of cultural humility to the ongoing practice of ABA may me-
    diate this disparity and improve outcomes. There are limited
    data regarding cultural bias within the practice of behavior
    analysis. This article relies heavily on the practice of cultural
    humility exhibited by other professional disciplines. The cur-
    rent social movements calling for change are encouraging
    discourse within the field of behavior analysis. If ABA is
    going to expand its influence and ensure equal access, critical
    self-reflection and behavior change are necessary. Utilizing
    self-reflection may be a first step to analyzing both individual
    and institutional behaviors that are limiting the effectiveness
    of the application of ABA.

    The field of behavior analysis is committed to using data to
    understand, motivate, and measure behavior change.
    Institutional data on the current cultural diversity of practi-
    tioners can be measured and reported regularly. This might
    include the voluntary and self-reported identities (e.g., gender,
    ethnicity, sexual orientation, socioeconomic status) of those
    acquiring certification in behavior analysis and those attend-
    ing events catered to behavior analysts (e.g., conferences, con-
    ventions, group continuing-education events), as well as at
    their career milestones (e.g., fellowships and board appoint-
    ments). These data could inform us of the characteristics of the
    current membership. An institution delivering behavior-
    analytic services can conduct a review of self-reported demo-
    graphics of its professionals and clients to determine if the
    institution sufficiently represents its local community. If there
    is disparity, implementing alternative recruitment processes
    can address the lack of diversity. Professional learning can
    be offered in cultural humility, and a supportive environment
    that affords opportunity for discourse regarding culture can be
    fostered. Behavior-analytic service organizations might also
    consider utilizing the National Standards for Culturally and
    Linguistically Appropriate Services (CLAS), developed by
    the U.S. Department of Health and Human Services’ Office
    of Minority Health, as an assessment tool to measure their
    institutional adoption of culturally humble practices (Koh,
    Garcia, & Alvarez, 2014).

    This introduction to cultural humility is intended to be a
    starting point for applying the concepts to the practice of ABA
    with the use of self-reflection as an applied practice. A

    Behav Analysis Practice (2019) 12:805–809808

    behavior analyst can never become competent in knowledge
    and understanding of every culture. The field can begin by
    cultivating a culture of practice that accepts that cultural biases
    affect treatment. Individually behavior analysts have a respon-
    sibility to engage in self-reflection, assessing individual cul-
    tural biases and the consequent influences on their behavior
    and delivery of treatment. Given the uneven power dynamic
    inherent in the service delivery model, inspection and adjust-
    ments are necessary to ensure that optimal outcomes for the
    client are not inhibited by cultural bias. The development of
    culturally humble behavioral repertoires should be encour-
    aged in preservice and in-service training. Cultural humility
    is never mastered; it is an ongoing practice.

    Funding The author received no specific funding for this work.

    Compliance with Ethical Standards

    Conflict of Interest The author declares she has no conflict of interest.

    Ethical Approval This article does not contain any studies with human
    participants or animals performed by the author.

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    https://doi.org/10.1037/bar0000118

    https://doi.org/10.1037/bar0000118

    https://doi.org/10.1111/j.1365-2923.2011.04026

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    https://www.ahrq.gov/research/findings/nhqrdr/index.html

      Cultural Humility in the Practice of Applied Behavior Analysis
      Abstract
      The Application of Cultural Humility in ABA
      Professional Ethics
      Ongoing Learning and Critical Self-Reflection Using Self-Management
      Discussion
      References

    Behav Analysis Practice (2016) 9:84–94
    DOI 10.1007/s40617-016-0111-6

    DISCUSSION AND REVIEW PAPER

  • Developing the Cultural Awareness Skills of Behavior Analysts
  • Elizabeth Hughes Fong1 & Robyn M. Catagnus2 & Matthew T. Brodhead3
    &

    Shawn Quigley4 & Sean Field5

    Published online: 4 February 2016
    # Association for Behavior Analysis International 2016

    Abstract All individuals are a part of at least one culture.
    These cultural contingencies shape behavior, behavior that
    may or may not be acceptable or familiar to behavior analysts
    from another culture. To better serve individuals, assessments
    and interventions should be selected with a consideration of
    cultural factors, including cultural preferences and norms. The
    purpose of this paper is to provide suggestions to serve as a
    starting point for developing behavior analysts’ cultural
    awareness skills. We present strategies for understanding be-
    havior analysts’ personal cultural values and contingencies
    and those of their clients, integrating cultural awareness
    practices into service delivery, supervision, and professional
    development, and becoming culturally aware in everyday
    practice.

    Keywords Culture . Cultural awareness . Applied behavior
    analysis . Diversity

    Skinner (1953) defined culture as variables Barranged by other
    people^ (p. 419). That is, humans control contingencies of

    Elizabeth Hughes Fong, Robyn M. Catagnus, and Matthew T. Brodhead
    shared first author

    * Robyn M. Catagnus
    rcatagnus@thechicagoschool.edu

    1 Arcadia University, Glenside, PA, USA
    2 The Chicago School of Professional Psychology, Chicago, IL, USA
    3 Purdue University, West Lafayette, IN, USA
    4 The University of New Mexico Medical Group, Albuquerque, NM,

    USA
    5 Western Michigan University, Kalamazoo, MI, USA

    reinforcement and punishment that affect the behavior and
    learned reinforcers and punishers of a person or a group of
    people. Culture may be further defined as Bthe extent to which
    a group of individuals engage in overt and verbal behavior
    reflecting shared behavioral learning histories, serving to dif-
    ferentiate the group from other groups, and predicting how
    individuals within the group act in specific setting conditions^
    (Sugai et al. 2012, p. 200). Distinguishable stimuli and re-
    sponse classes that occur in cultures include race, socioeco-
    nomic class, age, religion, sexual orientation, ethnicity, dis-
    ability, nationality, and geographic context (Sugai et al.
    2012). An individual’s unique set of distinguishable stimuli
    and response classes are collectively referred to as an individ-
    ual’s cultural identity. One benefit of determining cultural
    identity is it can allow behavior analysts to develop an aware-
    ness of a client’s personal cultural values, preferences (i.e.,
    learned reinforcers), characteristics, and circumstances
    (contingencies at the third level of selection; Skinner 1981).
    There are possible benefits for society, too, such as to better
    guide assessment and intervention practices. By acknowledg-
    ing the importance of culture, behavior analysts can help
    achieve socially meaningful goals such as reducing disparities
    in access to services and improving the quality of services
    for diverse populations in behavioral health systems
    (U.S. Department of Health and Human Services 2001).

    Culturally aware behavior analysts should understand their
    own cultural values, preferences, characteristics, and
    circumstances and seek to learn about those of their clients.
    That is, behavior analysts should be aware about their own
    personal biases and how they compare to and may affect their
    relationship with their client. This awareness of both self and
    clients may be important because, as Spring (2007) suggests,
    evidence-based services require a combination of clinical ex-
    pertise and knowledge of the client’s preferences and learning
    histories. Behaviorally, cultural awareness may be defined as

    http://crossmark.crossref.org/dialog/?doi=10.1007/s40617-016-0111-6&domain=pdf

    mailto:rcatagnus@thechicagoschool.edu

    http:skills.We

    85 Behav Analysis Practice (2016) 9:84–94

    the discriminated operant of tacting contingencies of rein-
    forcement and punishment administered by a group of indi-
    viduals. In other words, a behavior analyst who is culturally
    aware is able to identify the reinforcement and punishment
    contingencies that have been established by themselves, their
    colleagues, their family, and any other social group they may
    belong to or identify with. Behavior analysts’ ability to tact
    contingencies for self and others may facilitate development
    of a behavior change program that is informed by their clients’
    specific cultural contingencies.

    Further, cultural awareness may be important because be-
    havioral patterns that are viewed as problematic in our own
    culture may be the norm in other cultures (Goldiamond 2002;
    Vandenberghe 2008). Consider the following example of a
    child who was referred for a functional assessment for
    Bwithdrawn^ behavior. The behavior analyst and a special
    education observed the student became Bwithdrawn^ after re-
    ceiving verbal praise. In fact, the student ultimately stopped
    engaging in any appropriate behavior which lead to the verbal
    praise. While collaborating with the family to gather data dur-
    ing the functional assessment, they determined that the stu-
    dent’s Bwithdrawn^ behavior occurred because of child’s lack
    of comfort with receiving individual attention. In the child’s
    culture, the whole (i.e., community) comes before the individ-
    ual. However, neither the behavior analyst nor the special
    education teacher questioned their personal assumption that
    the behavior is inappropriate for the classroom or their prefer-
    ences about how children should act after receiving praise.
    Because the student’s withdrawn behavior is maintained by
    a lack of attention, the behavior analyst and special education
    teacher suggest administering praise privately. In this case,
    their lack of understanding about how the cultural contingen-
    cies support the client’s Binappropriate behavior^ may have
    resulted in a treatment recommendation that was incongruent
    with cultural values. However, a culturally aware intervention,
    which seeks understanding of client values, characteristics,
    preferences, and circumstances would honor the client’s cul-
    ture and allow the client to successful in a given environment.

    A thorough behavior analytic intervention may be effective
    with individuals across various cultures (Kauffman et al. 2008;
    Tanaka-Matsumi et al. 1996). However, skilled, thorough, and
    well-trained behavior analysts may not always consider client
    culture. When assessing an individual’s or a group’s behavior,
    behavior analysts often collect data about motivating opera-
    tions, antecedents, behaviors, and consequences. However,
    common functional assessment data collection strategies and
    interview forms may not thoroughly explore cultural prefer-
    ences and norms. Behavior analysts may consider the intersec-
    tion of a cultural and linguistic context with the terms, concepts,
    and science of behavior analysis (Jones andHoerger 2009). It is
    possible that, without information about cultural preferences
    and norms, behavior analysts may unintentionally provide less
    than optimal service delivery.

    Consider an example of a behavior analyst who provided
    in-home and community services to the family of a child with
    severe autism. The family, to whom church is very important,
    attended a weekly three hour church service. The behavior
    analyst, who did not attend church and was not a religious
    person, failed to inquire in detail about the family’s and child’s
    experience at church. Eventually, the family specifically asked
    the behavior analyst to teach the child the necessary skills to
    participate in the church service. However, the behavior ana-
    lyst still did not assign a high priority to teaching the child the
    skills needed for successful church attendance. The behavior
    analyst’s choices demonstrated a lack of understanding of the
    client’s values, characteristics, preferences, and circum-
    stances. In contrast, a culturally aware behavior analyst may
    be aware that Bthe selection of target behaviors is an expres-
    sion of values^ (Kauffman et al. 2008, p. 254) and that paren-
    tal expectations of children are likely controlled by cultural
    contingencies (Akcinar and Baydar 2014).

    In addition to the previous two examples, being culturally
    aware may also increase the probability that behavior analysts
    will engage in behaviors that are socially acceptable to people
    from diverse cultural backgrounds. These behaviors include
    selecting culturally appropriate treatments (see Rispoli et al.
    2011), recognizing that Bparenting styles that are culture spe-
    cific could lead to distinct behavioral consequences for a
    child^ (Akcinar and Baydar 2014, p. 119), and implementing
    culturally appropriate language acquisition programs (see
    Brodhead et al. 2014). Cultural awareness could also ensure
    that behavior analysts treat service delivery as Balways a two-
    way street^ (Bolling 2002), meaning that the relationship be-
    tween the behavior analyst and the stakeholders should in-
    clude input about what cultural contingencies and values
    may contribute to an effective relationship and intervention.

    Finally, increasing cultural awareness may also decrease
    the probability of behavior analysts expecting the clients they
    serve to conform to their own cultural and scientific values
    and contingencies. The science of applied behavior analysis
    (ABA) is a unique cultural system (see Glenn 1993). Given
    that the science of ABA inherently embodies a certain set of
    values such as aWesternizedmodel of science and health care,
    the cultural values and contingencies of ABA may not always
    align with those of the client. As Bolling (2002) noted,

    It is difficult for people in the US cultural mainstream,
    including researchers, to believe that there are any assump-
    tions other than their own about how the world works,
    what a ‘person’ is, howwe function, how timeworks, what
    feelings are, how to use language, what the goal of life is,
    how people interrelate, [and] how and where it is appro-
    priate to show feelings or to seek help. (p. 22)

    Awareness of cultural differences and similarities may al-
    low for programmatic modifications that result in more

    86 Behav Analysis Practice (2016) 9:84–94

    culturally appropriate models of behavior analytic service
    delivery.

    In summary, there may be many important reasons for be-
    havior analysts to develop cultural awareness skills.

    Although there is a growing interest in conceptual (e.g.,
    Brodhead et al. 2014; Fong and Tanaka 2013) and applied
    strategies for administering behavioral interventions for cli-
    ents from diverse cultural backgrounds (e.g., Padilla
    Dalamau et al. 2011; Rispoli et al. 2011; Washio and
    Houmanfar 2007), there is little guidance concerning how
    practicing behavior analysts can become culturally aware or
    further develop that awareness. Therefore, guidance on how to
    become culturally aware may be an important resource for
    behavior analysts.

    The purpose of this paper is to offer suggestions that can
    serve as a starting point for how behavior analysts may further
    increase their cultural awareness. We believe that cultural
    awareness, as described herein, reflect Baer et al. (1968) state-
    ment that the Bbehavior, stimuli and/or organism under study
    are chosen because of their importance to man and society^
    (p. 92). Individuals participating in behavior change programs
    and those who provide significant support for them should
    determine what is important to them, to their society, and to
    their culture. In this paper, we discuss strategies for under-
    standing a client’s cultural values and contingencies, as well
    as those of the behavior analyst. Then, we describe strategies
    for embedding cultural awareness practices into behavior an-
    alytic service delivery, supervision, and professional develop-
    ment. Finally, we conclude with additional discussion and
    considerations for becoming culturally aware in everyday
    practice.

    Strategies for Developing Cultural Awareness

    The following two sections describe how behavior analysts
    can become more aware of personal cultural values and con-
    tingencies and how they can develop skills to learn about their
    clients’ cultural identities. We will refer to cultural values and
    contingencies as the cultural system, except where values or
    contingencies play an independent role in our analysis of de-
    veloping cultural awareness. We will refer to cultural identity
    as characteristics that extend beyond individual differences to
    those traits that members of a given culture share with one
    another (Adler 1998). For example, an individual from Africa
    may express their cultural identity through their belief struc-
    ture, attire, foods eaten, or hair style. Even though this indi-
    vidual might identify as African, there are subcultures to
    which they might further identify with. Our suggestions are
    meant to serve as a starting point for furthering a behavior
    analytic understanding of cultural awareness and how that
    awareness can be integrated and improved upon in everyday
    practice. It is recommended that behavior analysts

    concurrently engage in cultural awareness practices
    concerning their own behavior as well as those of their clients.
    It is important to be aware of one’s own biases or
    preconceived notions as a behavior analyst, as well acknowl-
    edging limitations in one’s cultural knowledge. Lastly, our
    suggestions are not intended to result in a rigid set of rules
    or practices. Rather, our hope is the suggestions will lead to
    broad practices that develop and continually refine cultural
    awareness, which will hopefully allow behavior analysts to
    be more open and flexible to the various cultures that will be
    experienced. Openness and flexibility in the presence of var-
    ious cultures will hopefully result in better outcomes for those
    we serve.

    Developing Cultural Awareness of Self

    From a behavior analytic perspective, self-awareness can be
    defined as verbal discrimination of our own behavior (Barnes-
    Holmes et al. 2001). Sugai et al. (2012) describe culture as
    common behaviors related by comparable learning histories,
    social and environmental contingencies, contexts and stimuli,
    so self-awareness might also include verbal discrimination of
    these aspects of personal experience. An understanding of our
    own cultural system may be an important first step toward
    correcting biases that affect our interactions with others
    (Lillis and Hayes 2007). The American Psychological
    Association’s (APA) (2003) multicultural guidelines encour-
    age clinicians to Brecognize that, as cultural beings, they may
    hold attitudes and beliefs that can detrimentally influence their
    perceptions of and interactions with individuals who are eth-
    nically and racially different from themselves^ (p. 382).
    Developing self-awareness may prevent our biases from im-
    peding how we serve culturally diverse clients.

    One strategy to enhance cultural self-awareness is talking
    about our diverse client interactions with a professional com-
    munity in group discussions, written forums, journals, men-
    torship meetings, verbal feedback sessions, or self-reflective
    exercises (Tervalon andMurray-Garcia 1998). Skinner (1974)
    emphasized the relationship between self-awareness and con-
    trol over our own behavior,and proposed that talking about
    our behavior is how we achieve self-awareness. Recent be-
    havior analytic research indicates that when individuals ver-
    bally describe their own behavior, the behavior may change
    (Tourinho 2006). Discussion with mentors and colleagues
    may help behavior analysts learn about themselves and also
    change their cross-cultural interactions for the better.

    Another suggestion is to be Bmindful^ by attending fully
    and alertly, in the moment, to client interactions and our own
    private events, without judging or evaluating the events as
    they occur (Bishop et al. 2004; Hayes and Plumb 2007;
    Vandenberghe 2008). We recommend practitioners hone their
    ability to attend closely to clients and self, in context, for two
    reasons related to self-awareness. First, such attention may

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    87 Behav Analysis Practice (2016) 9:84–94

    help enhance skills of self-observation and self-description
    regarding our overt and covert behavior. Also, while we can
    remain committed to overtly behaving in ways consistent with
    values of multiculturalism, even in the presence of values and
    contingencies that create bias, mindfulness may reduce the
    biases that produce thoughts, feelings, and reactions to cultur-
    ally diverse people (Lillis and Hayes 2007). Attending closely
    to our clients and being active and alert is good practice for
    building rapport, too.

    Clinicians can engage in more culturally aware practice by
    assessing, collecting data, and testing hypotheses rather than
    accepting their own experiences and biases as the norm (Sue
    1998). Scientific mindedness is a characteristic of clinicians
    and human service providers who develop theories about cli-
    ent behaviors by analyzing data rather than by dependence on
    their personal assumptions (Sue 1998), and may reduce bias
    and foster better understanding of client behavior. A reliance
    on scientific, behavior analytic knowledge when workingwith
    clients is also required by the Professional and Ethical
    Compliance Code for Behavior Analysts (BACB 2015).

    While mindful attention focuses on the interaction between
    the behavior analyst and the client/family, scientific minded-
    ness is a focus on interpreting information from the client and
    family; both characteristics facilitate culturally aware practice.
    For example, a behavior analyst consults to a family of a child
    with a sleep disorder, and learns that the mother sleeps in her
    five-year-old child’s bed while the father sleeps in a larger
    room, alone. The practitioner may notice, and be able to co-
    vertly tact, that this is not the norm of the cultural majority nor
    congruent with his personal experience or values. The analyst
    may assume that the mother should not sleep in the child’s bed
    or notice thoughts of judgment he feels. Lillis and Hayes
    (2007) recommend practitioners accept that such reactions
    may be normal, given our cultural systems and the human
    tendency to evaluate, but remain committed to acting positive-
    ly based on our values. Through a process of assessment and
    covert verbal behavior, the practitioner might accept the co-
    sleeping arrangement to be culturally appropriate for and pre-
    ferred by the family, and choose to develop an intervention
    that keeps the arrangement in place. A blend of both self-
    awareness and reliance on scientific knowledge is likely to
    produce the most culturally aware assessment and
    intervention.

    Finally, there are several self-assessment tools that behav-
    ior analysts can use to become more aware of their own cul-
    tural identity. We recommend the use of assessment tools for
    measuring and reflecting on the clinician’s own cultural
    biases, values, and understanding. One assessment tool, the
    BDiversity Self-Assessment,^ that can be utilized during the
    intake process allows team members to examine their under-
    standing of diversity (Montgomery 2001); this tool asks users
    to reflect on their own assumptions and biases by answering
    11 questions. Another assessment tool that may be useful is

    the self-test questionnaire entitled BHow Do You Relate to
    Various Groups of People in Society?^ (Randall-David
    1989). This questionnaire asks respondents how they might
    respond to individuals of various cultural backgrounds—by
    greeting, by accepting, by obtaining help from, by having
    background knowledge about, and/or by advocating for the
    individuals. The 30 types of individuals in these questions are
    then organized into five categories: ethnic/racial, social issues/
    problems, religious, physically/mentally handicapped, and
    political, and a concentration of checks within a specific cat-
    egory of individuals or at specific levels of response may then
    indicate a conflict that could prevent the respondent from pro-
    viding effective treatment. Behavior analysts can then consid-
    er how their biases might affect treatment and may consider
    other courses of action, such as making referrals to other be-
    havior analysts. A final potentially useful measure is the
    Multicultural Sensitivity Scale (Jibaja et al. 2000), a 21-item
    self-assessment tool developed as a valid and reliable way to
    measure multicultural sensitivity. This tool was originally
    used to assess the multicultural sensitivity of teachers and
    was later adapted to be used by physician assistant students
    (Jibaja-Rusth et al. 1994). Altogether, the behavior analyst
    may find these assessments helpful in further developing their
    own cultural awareness in order to further develop culturally
    competent methods of service delivery.

    Developing Cultural Awareness of Clients

    The above section describes strategies for how a behavior
    analyst may learn about his or her own cultural system.
    Below, we describe how behavior analysts may learn more
    about their client’s cultural system through assessment prac-
    tices. Culturally aware assessment practices may allow behav-
    ior analysts to obtain important cultural information about
    clients in order to understand their worldviews. Culturally
    aware assessment may also allow behavior analysts to identify
    any potential cultural barriers such as modalities of commu-
    nication and expression of emotions (see Garcia et al. 2003).

    To increase the probability that assessment will identify
    cultural variables, Vandenberghe (2008) recommends focus-
    ing on functional relations and behavioral principles rather
    than topography. For example, Filipino families often live
    with extended family members, and the household situation
    can seem chaotic by Western living standards. If a child has
    difficulty sleeping, a behavior analyst may advise the parents
    that they should separate the sleeping room from the living
    room. People of Filipino descent may be shy about responding
    to someone in a position of authority, so they may say Byes^ to
    the behavior analyst. However, during the following session,
    it might be revealed that the parents did not change anything
    and that the child is still sleep deprived. In this case, a natural
    reaction may be to become frustrated with the lack of parental
    follow through. However, lack of follow through may also be

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    88 Behav Analysis Practice (2016) 9:84–94

    interpreted as an indicator that the intervention recommenda-
    tion may not have been culturally appropriate.

    Vandenberghe’s (2008) description of functional analytic
    psychotherapy may also be a useful resource for determining
    how to provide culturally aware behavior analytic practices.
    Vandenberghe (2008) emphasizes the need for a behavior ana-
    lyst to be aware of differences that may exist, including cultural
    differences, between the behavior analyst, client, and their fam-
    ilies. Specifically, behavior analysts should be knowledgeable
    about the client’s culture, differentiate between an unfamiliar
    cultural norm and a pathology, and take culture into
    consideration during the therapeutic process. Finally, Hymes
    (1962) noted that communicative competence is related to an
    individual’s awareness of the laws of language structure and
    language use within a given culture. Therefore, behavior ana-
    lysts should be skilled in sending and receiving cultural com-
    munications. Specific recommendations are described below.

    Recommendations

    Consider the Language of Assessment Our first recommen-
    dation, which applies to all phases of assessment and treat-
    ment, is that behavior analysts should reflect on the spoken
    and written language he or she uses and how it will be per-
    ceived by the client. We recommend behavior analysts avoid
    the use of behavior analytic jargon, as it may confuse clients
    and their families, and possibly lead to their failure to imple-
    ment interventions. This recommendation is consistent with
    the Professional and Ethical Compliance Code for Behavior
    Analysts (2015). For example when the phrase Bfunctional
    analysis^ is used, Japanese families assume that it is mathe-
    matical jargon rather than a reference to a behavior analytic
    assessment process. Avoidance of excessive or complex be-
    havior analytic jargon may eliminate such problems.

    It is important throughout assessment and treatment to
    communicate in a manner easily understood, culturally aware,
    and does not include terms that are culturally inappropriate or
    confusing (Rolider andAxelrod 2005). Furthermore, it may be
    important to consider who will be completing service related
    forms (e.g., intake paperwork) and whether the level of liter-
    acy and comprehension of the language used in the forms are
    similar. If a person lacks adequate language comprehension,
    completing paperwork may be difficult, embarrassing, or in-
    timidating. In such a case, behavior analysts may consider
    giving the person the opportunity to complete the forms orally
    or have another person help with the form completion. They
    may also consider using an interpreter or providing forms in
    the person’s native language. Additionally, we agree with
    Vandenberghe’s (2008) recommendation that the language
    used to define problem behaviors should be carefully exam-
    ined to ensure the behaviors are communicated in a positive
    manner using multiple forms of communication that are sen-
    sitive to potential cultural differences in eye contact, wait time,

    meanings of words, non-vocal body language, personal space,
    and quality of voice.

    Understand Cultural Identity Our second recommendation
    is to consider that the client, and the client’s family and com-
    munity, are important sources for acquiring an understanding
    the cultural identity of the individual. Therefore, we recom-
    mend conducting an analysis of cultural identity with stake-
    holders immediately after service initiation with the client and/
    or family. The cultural identity analysis should inform the
    assessment process and the designing of interventions.
    During intake, the behavior analyst may, with proper consent,
    gather input from key community members familiar with the
    client, in addition to those whose feedback is typically sought
    (e.g., teachers, professionals, administrators, and family).
    Additionally, the behavior analyst should seek recommenda-
    tions from the family regarding additional parties (e.g., other
    community members) who should be involved. Family and
    community members may be able to provide the most valu-
    able information regarding the client’s culture, language, and
    sociocultural framework (Salend and Taylor 2002). These dis-
    cussions will allow members of the team to acquire a mutual
    understanding of the client’s cultural system, which may result
    in increased cultural awareness.

    It is important to highlight that the client/family’s language
    is an important cultural variable that should be understood in
    addition to collaboration with stakeholders. For example, be-
    havioral patterns may be similar across cultures, while
    the language and concepts that are used can differ
    (Vandenberghe 2008). In Japan, parents and teachers may
    use the word Bpanic^ to describe a child’s behavior, and this
    may imply a Btantrum^ or Bmeltdown.^ Because the word
    Btantrum^ is often associated with baby colic behavior, par-
    ents and teachers may prefer to use Bpanic^ to describe the
    aggressive behavior of older children.Without knowing this, a
    behavior analyst may initially misunderstand what the client’s
    challenging behavior is. It is therefore important for behavior
    analysts to clarify what the client or family actually mean by
    the terms they use.

    The behavior analyst should also consider accounting for
    what treatments are appropriate, preferable, or considered
    norms within a culture. As illustrated by the example of the
    Filipino family at the beginning of this section, identifying
    cultural norms may be important for successful assessment
    and effective treatment. Information about what is acceptable
    within a person’s culture is also ideally obtained beginning
    with the intake process (and later during the assessment pro-
    cess) by including stakeholders in the process and ensuring
    that background information includes input from multiple
    sources of information (assessments and interviews; Sugai
    et al. 2012). For example, the grandparents rather than the
    parents may be the primary caregivers in an Indian family.
    Therefore, it would be important to include the grandparents

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    89 Behav Analysis Practice (2016) 9:84–94

    during intake in order to obtain information. During later
    phases of the intervention, it may also be beneficial to contin-
    ue to involve the family in development of the data collection
    and to make changes in the intervention based on the family’s
    interactional style. In designing the intervention, the team will
    then be able to include culturally appropriate reinforcers and
    skill building, again taking into account strategies that are
    appropriate to the client’s culture and belief system.

    It may also be important to define a client’s behavior in
    positive terms and in relation to cultural norms to help ensure
    culturally aware behavioral definitions. For example, in exam-
    ining table manners across cultures, French parents may be-
    lieve that child table manners are the essence of their culture.
    In Japan, in contrast, many children will leave the table during
    a meal, and it is acceptable in certain settings for them to run
    around, even in restaurants. More specifically, during lunch
    with family friends, a Japanese child might imitate a peer and
    leave the table during lunch with a smile on his or her face. For
    Japanese parents, this is the cultural norm, but French parents
    often consider this behavior is inappropriate.

    Use Readily Available Resources Our third and final
    recommendation for this section is for behavior analysts to
    consider making use of the resources that are already available
    to help make their practice more culturally aware. Salend and
    Taylor (2002) describe guidelines for creating more culturally
    aware functional behavior assessments. These guidelines suggest
    behavior analysts should involve family, community members,
    and professionals to learn about the client’s culture and examine
    possible sociocultural explanations of behavior. They also sug-
    gest behavior analysts attend trainings and engage in activities
    that allow them to reflect on how their culture might impact their
    belief system (Salend and Taylor 2002).

    Another resource that can help behavior analysts en-
    hance their culturally awareness is provided by Sugai
    et al. (2012). The authors discuss how applied behavior
    analytical terms can be understood within different cultural
    contexts. For example, in some cultures, the concept of
    reinforcement can be illustrated by describing the act of
    bowing to greet one another. In this exchange, a bow is
    more likely to be given if a person is first bowed to, thus
    the initial bowing behavior is reinforced. Like Salend and
    Taylor (2002), these authors describe how steps in inter-
    ventions, such as school-wide positive behavior support,
    can be made more culturally aware—for example, by using
    activities that are considerate of learning histories and the
    norms and values of the culture, family, school, and
    community.

    Tanaka-Matsumi et al. (1996) also provided another re-
    source for increasing culturally aware behavior analytic ser-
    vices. Specifically, the authors provide guidelines for
    conducting a culturally informed functional assessment inter-
    view, in which increases in accurate case formulation,

    decreases in diagnostic errors, decreases in attrition, increases
    in the credibility of the therapy, and increases in the expecta-
    tion of positive change, client compliance, and active partici-
    pation in treatment might be a result. The authors emphasize
    the importance of examining the functional relationships be-
    tween a client’s behavior and culture, which may increase
    buy-in from all parties involved and help acquire an accurate
    description of the client’s challenging behavior.

    Moving from Assessment to Treatment Once information
    has been obtained through reflection on and assessment of the
    client’s culture as well as the behavior analyst’s own culture,
    the behavior analyst can use the information to make informed
    decisions about next courses of action, such as accepting the
    client, referring the client elsewhere, seeking additional infor-
    mation about the client’s culture, or securing supervision from
    a more experienced behavior analyst as needed. It should be
    noted that lack of a cultural match does not necessarily mean
    that the behavior analyst cannot provide adequate services to
    the client. A behavior analyst should rely on professional ex-
    perience and knowledge to serve this client, given the behav-
    ior analyst’s cultural context, but should also remember that
    within-group differences are greater than between-group dif-
    ferences (Sue 2003). For example, a client of the same race
    and socioeconomic background may not have cultural norms
    that are strongly similar to those of the behavior analyst. There
    are various domains of culture (e.g., family, geography, sexual
    orientation, and religion) that relate to the behavior of the
    individual. A behavior analyst who lacks experience and
    knowledge to serve a culturally different client should seek
    additional information about the client’s cultural behaviors,
    values, and norms and should also seek direct exposure to
    culturally similar experiences and people, if possible (Sugai
    et al. 2012; Vandenberghe 2008). Finally, even when behavior
    analysts strive to be more culturally aware, provision of cul-
    turally aware services may not always go smoothly
    (Vandenberghe 2008), so behavior analysts should view skill
    development in this domain as a process and engage in ongo-
    ing assessment to continually improve their practice (see the
    BCultural Awareness Training in Graduate and Professional
    Development Programs^ section below).

    Recommendations for Increasing Cultural
    Awareness within Clinical Organizations
    and Professional Development Programs

    In order for behavior analysts to become aware of the cultural
    values of their clients, as well as their own cultural values,
    service delivery and training programs must also develop sys-
    tems of support and encourage professional growth in this
    area. The following recommendations concern how
    cultural awareness training can be integrated into clinical

    90 Behav Analysis Practice (2016) 9:84–94

    organizations and graduate and professional development pro-
    grams. These recommendations are not all inclusive; rather,
    they highlight examples of how behavior analysts can institu-
    tionalize cultural awareness within their professional and
    training systems.

    Increasing Cultural Awareness within a Clinical
    Organization

    One strategy to increase the likelihood of culturally aware
    behavior is to embed cultural awareness training and supervi-
    sion at the institutional level within an organization.
    Implementing training and supervision systems may help an
    organization achieve the goal of institutionalizing the skill of
    cultural awareness (see Betancourt et al. 2003, for suggestions
    on cultural competency training for health care workers). The
    following three recommendations are based on Brodhead and
    Higbee’s (2012) recommendations for using behavioral sys-
    tems to teach andmaintain ethical behavior in a human service
    organization.

    The first recommendation is to identify an individual with-
    in the organization who can be charged with ensuring that
    cultural awareness is addressed. Because it is likely not to be
    reasonable or possible for all members of the organization to
    focus solely on developing cultural competency, it may be
    useful for an organization to identify one individual who can
    help guide the development of cultural awareness in other
    members of the organization. This individual’s role would
    be similar to that of the ethics coordinator described by
    Brodhead and Higbee (2012). The identified individual who
    would focus on cultural competency would also be responsi-
    ble for identifying points of discussion for individual and
    group supervision and would also serve as a reference within
    the organization to stay up-to-date on best practices for cul-
    tural competency.

    The second recommendation is to incorporate cultural
    awareness training into individual supervision. During indi-
    vidual supervision, the supervisor can ask the supervisee to
    discuss any instances where conflicts between cultures might
    result in barriers to effective service delivery. For example, a
    supervisee may seek feedback on the appropriate way to re-
    spond when offered food during in-home consultation. The
    supervisee may also seek guidance on how the cultural values
    and contingencies of a specific family should be considered
    when designing a parent training, as parental values might
    lead to parenting styles that are culture specific (Akcinar and
    Baydar 2014). The purpose of discussing cultural awareness
    during supervision meetings is to provide multiple, continu-
    ous opportunities for feedback and discussion. It is recom-
    mended that fidelity checklists be developed and used in su-
    pervision include items that assess cultural awareness during
    assessment, intervention, and ongoing consultation.

    The third recommendation is to incorporate cultural aware-
    ness training into group supervision and training. Similar to
    company-wide trainings on ethics, functional assessment, and
    skill acquisition, trainings on cultural competency can allow
    for group discussion and feedback on best practices for the
    cultures the organization is likely to serve. Difficult or impor-
    tant questions that arise during individual supervision can be
    addressed during group training, allowing for additional op-
    portunities for discussion and feedback about the appropriate
    service delivery under a given set of cultural variables.
    Discussions can be facilitated by a company expert in cultural
    competency to ensure that topics are adequately addressed
    (see Wolfe and Durán 2013, for a review and suggestions for
    a similar training in a public school setting).

    One strategy for behavior analysts to document the efficacy
    of their services may be to distribute social validity surveys to
    the clients they serve. Social validity surveys can ask whether
    clients are pleased with their interactions with the behavior
    analyst, whether the behavior analyst is respectful of cultural
    values, and whether the behavior analyst recommends cultur-
    ally appropriate interventions. Such a survey could also be
    useful for evaluating the effectiveness of supervision and pro-
    fessional development programs in creating culturally aware
    behavior analysts.

    Cultural Awareness Training in Graduate
    and Professional Development Programs

    Developing training programs for behavior analysts that teach
    cultural awareness could have a positive impact on the field of
    behavior analysis. This is especially important given the re-
    cent expansion of behavior analysis training programs as well
    as the application of behavior analysis outside of the United
    States. To address the need to develop cultural awareness
    skills, behavior analysts will need to develop coursework spe-
    cific to cultural awareness, develop standards for practice and
    competency (Carey and Marques 2007; Diaz-Lazaro and
    Cohen 2001; Fong and Tanaka 2013; Westefeld and
    Rasmussen 2013), and develop continuing education oppor-
    tunities to assure continued competency (Cross et al. 1989).

    One strategy to ensure that the professional development of
    behavior analysts addresses cultural awareness is to include
    cultural awareness content in behavior analytic course se-
    quences. The BACB Fourth Edition Task List does not explic-
    itly cover cultural awareness or content related to cultural
    systems. However, other comparable fields such as psycholo-
    gy and medicine require specific training for cultural aware-
    ness (American Psychological Association [APA], 2015;
    Association of American Medical Colleges 2005).
    Specifically, medical students are required to have cultural
    competency training integrated into their curriculum in order
    to assure that cultural competency is established as an impor-
    tant and pervasive issue in the provision of care. Furthermore,

    91 Behav Analysis Practice (2016) 9:84–94

    there exist specific accreditation standards in psychology re-
    lating to cultural competency in the practice of psychologists
    that concern the various means by which cultural competency
    can impact the conduct of the behavior analyst (APA 2015). In
    addition to ethical standards regarding the practice of behavior
    analysis, we recommend that the field adopt appropriate cul-
    tural training standards. While it may be the case that effective
    assessment and intervention will likely include an analysis of
    relevant cultural variables, the absence of training standards
    related to conducting and developing culturally aware practice
    skills in our discipline’s task list (BACB 2015) may lead to a
    failure to foster and develop the necessary skills. Specifically,
    these training targets would be of the greatest importance in
    BRecommendations for Increasing Culture of Awareness
    within Clinical Organizations and Professional Development
    Programs^ Section of the task list, which focuses on the de-
    velopment of skills related to the client-centered responsibili-
    ties of aspiring behavior analysts.

    Another strategy to increase cultural awareness may be to
    institutionalize standards of practice for serving clients from
    diverse cultural backgrounds. Representing the Multicultural
    Alliance of Behavior Analysis, a special interest group of the
    Association for Behavior Analysis International, Fong and
    Tanaka (2013) published a list of seven standards for cultural
    competence in behavior analysis. These standards include un-
    derstanding one’s own cultural biases and how these might
    conflict with the biases of those they serve, using culturally
    aware applications of behavior analysis, and advocating for
    diversity in the workplace. Fong and Tanaka (2013) also sug-
    gest that behavior analysts advocate for culturally appropriate
    language interventions, participate in continuing education
    and training related to cultural awareness, and make appropri-
    ate referrals if they are not qualified to work with diverse
    clients. We encourage organizations and training programs
    to review Fong and Tanaka’s (2013) recommendations and
    consider integrating them into supervision and coursework.

    Researchers, creators of training materials, and administra-
    tors of university programs can all contribute to developing
    cultural awareness skills in the field. We encourage more re-
    search on topics of diversity, cross-cultural implementation,
    and international dissemination of ABA. It has been recom-
    mended that when behaviorally oriented researchers publish
    articles, the BParticipant^ section include more information
    about cultural variables (Brodhead et al. 2014; Kaufman
    et al. 2008). We further suggest that authors of textbooks
    and training manuals, and designers of continuing education
    and online trainings increase the number and variety of topics
    related to culture and diversity. By adding more examples of
    scenarios involving issues of diversity, cultural awareness, and
    culturally aware assessment and intervention, behavior ana-
    lysts may continue to lay the groundwork for pre-service be-
    havior analysts to practice more effectively with a broader
    range of populations. Administrators and faculty in

    universities can set specific learning outcomes for teaching
    about diversity and cross-cultural implementation skills.
    Such initiatives can be adopted at the level of the university
    or within an academic department. Behavior analytic training
    programs can also develop student abroad experiences to in-
    troduce students to different cultures or program experiences
    involving different local cultures. Effectiveness with diverse
    populations can be specified as both a value and a learning
    outcome for students in our programs.

    A final strategy for integrating cultural awareness into pro-
    fessional development is to encourage continuing education
    requirements for cultural awareness. In the field of behavior
    analysis, professional development with respect to cultural
    awareness receives no special attention. As a result, if behav-
    ior analysts in the field come into contact with issues related to
    culture in continuing education, they are likely to do so in the
    general category of ethics. Even if standards for cultural
    awareness are not established, we recommend that qualified
    behavior analysts consider conducting continuing education
    trainings on cultural awareness in order to increase the prob-
    ability of behavior analysts coming into contact with impor-
    tant information related to cultural systems.

    Discussion

    Two decades ago, Hayes and Toarmino (1995) asked, Bif be-
    havioral principles are generally applicable, why is it neces-
    sary to understand cultural diversity?^ Today, behavior ana-
    lysts may remain unconvinced that specific training in cultural
    awareness is required. The BACB Fourth Edition Task List
    does not directly address cultural awareness in its own titled
    guideline, and most behavior analytic graduate and certificate
    programs are based in large part on the Task List (BACB
    2012). We argue that few specific practice guidelines are
    available to behavior analysts. However, the Professional
    and Ethical Compliance Code for Behavior Analysts (BACB
    2015) does touch on this topic, with the requirement that

    Where differences of age, gender, race, culture, ethnic-
    ity, national origin, religion, sexual orientation, disabil-
    ity, language, or socioeconomic status significantly af-
    fect behavior analysts’ work concerning particular indi-
    viduals or groups, behavior analysts obtain the training,
    experience, consultation, and/or supervision necessary
    to ensure the competence of their services, or they make
    appropriate referrals. (p.5)

    However, we suggest that such cultural differences always
    affect our work with individuals or groups. Therefore, it may
    be important for behavior analysts to continue to develop their
    cultural awareness skills by systematically ensuring ongoing

    http:field.We

    92 Behav Analysis Practice (2016) 9:84–94

    training, experience, and supervision for cultural competence
    and awareness.

    The above recommendations are meant to serve as a starting
    point for considering strategies to increase cultural awareness
    among behavior analysts. Although the recommendations may
    very well improve a behavior analyst’s cultural awareness, there
    are several additional considerations and limitations to our rec-
    ommendations. First, it is important for behavior analysts to not
    make gross generalizations about clients or their families based
    on the culture(s) they represent. Specifically, if an individual lives
    in the United States of America, is light skinned, attends a
    Christian denomination church and speaks English fluently,
    one should not assume that the individual is of European
    American descent. In fact, that individual might be of Hispanic
    descent, speak Portuguese fluently, come from Guatemala, and
    reside in the United States temporarily while competing higher
    education requirements. It is very possible that avoiding such
    generalization or stereotyping can be difficult when learning or
    teaching about cultural practices as part of a cultural awareness
    system. However, collecting information about different cultural
    systems should place behavior analysts in a better position to
    Binfer the possible effects of the environment^ in order to make
    effective treatment recommendations (Brodhead et al. 2014,
    p. 81). Therefore, we encourage behavior analysts consider our
    recommendations for increasing culturally awareness prior to the
    intake process.

    Another limitation of this paper is that it does not provide
    systematic guidelines for how behavior analysts should work
    with culturally diverse clients. However, because there is a
    lack of resources in the area of cultural awareness and behav-
    ior analysis, we hope this paper serves as a starting point for
    future discussions and analyses. Systematic guidelines for
    practicing behavior analysts have been published in other
    areas, such as guidelines for identifying an appropriate
    function-based treatment for escape-maintained problem be-
    havior (Geiger et al. 2010) and for maintaining professional
    relationships (Brodhead 2015). Therefore, it may be useful for
    future researchers or behavior analysts to develop systematic
    guidelines for working with culturally diverse clients in order
    to provide practicing behavior analysts with a systematic
    framework for their work.

    Finally, it is important to note that the fidelity of the behav-
    ior analytic intervention should not be compromised in order
    to incorporate culturally aware practices. It is very possible
    that a culturally informed assessment may lead to a culturally
    informed intervention that may ultimately lead to implemen-
    tation with high fidelity. Whereas, an assessment that is not
    culturally informed may lead to an intervention not matched to
    client culture which then can’t implemented with fidelity. In
    some cases, however, multiple courses of treatment may be
    available to deliver the same treatment outcome. If this occurs,
    we recommend that behavior analysts consider identifying the
    most culturally appropriate treatment whenever possible. See

    Padilla Dalamau et al. (2011) for an example of identifying
    client preferences for functional communication training
    interventions.

    In summary, cultural variables matter even when
    implementing practices supported by research and based on
    the science of behavior analysis (Sugai et al. 2012). No be-
    havior analyst can learn everything about every culture.
    However, we can develop skills to collect the right data and
    to understand ways in which culture may affect reinforcers,
    goals, teams, and interventions in general. We can cultivate
    awareness of diversity and willingness to honor what is right
    for our clients. Behavior analysts may not be even aware of
    how much our personal learning histories differ from the con-
    tingencies related to our clients’ behaviors, their reinforcers,
    their behavioral patterns, and the effect of the societal systems
    in which they live. Continuing to cultivate openness to learn-
    ing about these variables, along with an awareness of the
    limitations created by our personal learning histories, may
    lead us in new directions that will benefit diverse populations
    with behavior analysis. The growing diversity of our popula-
    tion expands the complexity and variety we can expect to
    encounter, and so we must continue to develop cultural com-
    petence skills through behaviors of awareness, collecting the
    right data, and honoring what is important to our clients.

    Compliance with Ethical Standards

    Conflict of Interest The authors declare that they have no competing
    interests.

    Ethical Approval This article does not contain any studies with human
    participants or animals performed by any of the authors.

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      Developing the Cultural Awareness Skills of Behavior Analysts

      Abstract

      Strategies for Developing Cultural Awareness

      Developing Cultural Awareness of Self

      Developing Cultural Awareness of Clients

      Recommendations

      Recommendations for Increasing Cultural Awareness within Clinical Organizations and Professional Development Programs

      Increasing Cultural Awareness within a Clinical Organization

      Cultural Awareness Training in Graduate and Professional Development Programs

      Discussion

      References

    Behavior Analysis in Practice
    https://doi.org/10.1007/s40617-019-00351-8

    SPECIAL SECTION: DIVERSITY AND INCLUSION

  • Culture Always Matters: Some Thoughts on Rosenberg and Schwartz
  • Matthew T. Brodhead1

    # Association for Behavior Analysis International 2019

    Abstract
    The purpose of this paper is to draw attention to and highlight some particularly enlightening arguments described by Rosenberg
    and Schwartz (2019). First, I emphasize the importance of the role of culture in ethical analysis and describe how the Behavior
    Analyst Certification Board (BACB) Professional and Ethical Compliance Code for Behavior Analysts (2014; hereafter referred
    to as the BACB Code) unintentionally underplays the importance of culture. Second, I express support for the model of ethical
    analysis proposed by Rosenberg and Schwartz and explain how their model provides an excellent and much-needed framework
    for the observation (and subsequent study) of ethical decision-making in behavior-analytic practice. Finally, I go all in and join
    Rosenberg and Schwartz in their call for scholars to critically analyze and discuss the BACB Code and to challenge the status quo
    (or call into question those who do). Such a discussion is healthy for our science and understanding of ethics and behavior
    analysis.

    Keywords applied behavior analysis . culture . ethics . decision-making models . dissent

    Culture Always Matters

    A behavioral analysis of culture is not new. Skinner discussed
    the role of culture (defined as contingencies arranged by other
    people) in multiple writings, including Science and Human
    Behavior (1953), Walden Two (1976), and his paper
    “Selection by Consequences” (1981). Sugai, O’Keefe, and
    Fallon (2012) provide a more contemporary definition of cul-
    ture, defining culture as “the extent to which a group of indi-
    viduals engage in overt and verbal behavior reflecting shared
    behavioral learning histories, serving to differentiate the group
    from other groups, and predicting how individuals within the
    group act in specific setting conditions” (p. 200). In addition to
    behavioral definitions of culture, other scholars, such as Sigrid
    Glenn (e.g., 1993), Mark Mattaini (e.g., 2010), and Maria
    Malott (e.g., 1992) have written extensively about the role of
    cultural variables and their effects on human behavior.

    Culture goes well beyond one’s geographical identity.
    Sexual identity, socioeconomic status, and opinions about
    medicine, politics, and science are all but a few examples of
    broad and impactful cultural variables that affect the everyday

    * Matthew T. Brodhead
    mtb@msu.edu

    behavior of ordinary people. Consider the simple example of
    the cultural selection of verbal behavior. Coffee may be a
    learned reinforcer, but the mand forms that result in access
    to coffee (e.g., “Quiero café por favor” or “May I have some
    coffee?”) are culturally selected (Brodhead, Durán, & Bloom,
    2014). I challenge the reader to identify nonexamples of cul-
    tural variables in order to emphasize the importance and enor-
    mity of how our social constructs affect what we say and do.

    The field of behavior analysis is a cultural system (see
    Glenn, 1993) that is informed by the values of Western med-
    icine (Brodhead, Cox, & Quigley, 2018a). As Rosenberg and
    Schwartz (2019) astutely note, the very existence of a rule-
    based system is a Western-centric belief. I note that this is not a
    criticism of our science and scientists, per se. Instead, I intend
    to further highlight that our core values, such as our philo-
    sophical values of determinism (Skinner, 1953) and what de-
    fines applied behavior analysis (Baer, Wolf, & Risley, 1968),
    are built upon just one of many perspectives upon which we
    are able to draw to assemble our own worldview. Put another
    way, the Western model is one of many cultures that may exert
    control over human behavior. From a point of binary compar-
    ison, a Western model of medicine may view environmental
    changes as primary variables in behavioral health and treat-
    ment, whereas the Eastern model of medicine may instead
    emphasize the consideration of the body and mind in
    behavior-change procedures (World Health Organization,

    Michigan State University, East Lansing, MI 48824, USA 2000). 1

    http://crossmark.crossref.org/dialog/?doi=10.1007/s40617-019-00351-8&domain=pdf

    http://orcid.org/0000-0003-4567-0051

    mailto:mtb@msu.edu

    https://doi.org/10.1007/s40617-019-00351-8

    Behav Analysis Practice

    Despite the scholarly definitions of culture and a small but
    emerging base of research on this topic in behavior analysis,
    the role of culture has been largely neglected in behavior-
    analytic scholarship on ethical analysis. When discussions of
    the role of culture in ethical analysis do exist, they have main-
    ly centered around considerations of variables to take into
    account when interacting and providing services to diverse
    clients. One specific example is the cultural practice of gift
    giving or exchanging. Bailey and Burch (2016) note that one
    of the most talked about elements of the Behavior Analyst
    Certification Board’s (BACB’s) Professional and Ethical
    Compliance Code for Behavior Analysts (2014; hereafter
    referred to as the BACB Code) has centered around BACB
    Code 1.06d, which states that “behavior analysts do not accept
    any gifts from or give any gifts to clients because this consti-
    tutes a multiple relationship.” In addition to noting the popu-
    larity of BACB Code 1.06d, Bailey and Burch make the ar-
    gument that cultural analysis is irrelevant when considering
    this code in ethical analysis. Specifically, they liken behavior
    analysts to tradespeople (e.g., a plumber or electrician) and
    say that “it seems nonsensical to expect these tradespeople
    to bring gifts or accept them” (p. 73). They argue that the
    cultural experience of gift exchange is not relevant to behavior
    analysis and requires no further consideration or analysis.

    The recommendation that cultural analysis is “nonsensical”
    is incongruent with what is known to be best practice in cul-
    tural competence in human-service delivery (Fong, Catagnus,
    Brodhead, Quigley, & Field, 2016; Witts, Brodhead,
    Adlington, & Barron, 2018). Cultural competence, in fact, is
    a two-way street, a respectful convergence of ideas (e.g., cul-
    tural variables) that results in the development and implemen-
    tation of optimal treatment (Bolling, 2002). Cultural compe-
    tence does not mean that our clients should only cross the
    street in our direction.

    As noted by Rosenberg and Schwartz, cultural variables
    greatly add to the complexity of ethical analysis.
    Unfortunately, the BACB Code has not focused on the impor-
    tance of culture in ethical analysis. In addition to Bailey and
    Burch’s (2016) dismissal of certain cultural practices in ethical
    analysis, only in BACB Code 1.05 (Professional and
    Scientific Relationships) is the term culture mentioned, and
    only briefly by noting that the behavior analyst must resolve
    any differences in culture that affect services. As Rosenberg
    and Schwartz point out, culture is much more important and
    complex than what I am sure was meant when the current
    version of the BACB Code was written or how it is portrayed
    in popular texts on ethics and behavior analysis.

    I hypothesize that the direct and specific language of
    BACB Code 1.06d has created a black-and-white approach
    to ethical decision-making that may affect people who are new
    to our field. Furthermore, I fear this approach has
    overgeneralized to other elements of the BACB Code. This
    is the same decision-making process that Rosenberg and

    Schwartz argue against, and they make clear that rigid think-
    ing may result in a superficial ethical analysis, at best.1 But
    because of BACB Code 1.06d, there may be unintended con-
    sequences of overcorrection to prevent multiple relationships
    (Brodhead et al., 2018a) at the expense of potentially a greater
    problem of creating a brand of practitioners who risk being
    insensitive to the nuances of culture.

    Another unintended consequence of the BACB Code is
    that the behavior analyst is forever stuck in an ethical dilemma
    of deciding whether to respect cultural differences (BACB
    Code 1.05) by accepting a gift while simultaneously violating
    another element of the BACB Code (1.06d). I offer this as one
    example of at least a few places where the BACB Code may
    face criticism and contradiction within itself. In another exam-
    ple, Graber and O’Brien (2018) describe how, when behavior
    analysts are not fully reimbursed for behavioral services, the
    ethical dilemma that arises from the options of discontinuing
    services, prioritizing of services to clients who can pay out of
    pocket, or providing less care in terms of hours to clients
    places the behavior analyst in a no-win ethical situation. In a
    final example, Graber and Graber (2018) note that “from the
    perspective of ethical theory, the Code’s restriction on punish-
    ment is likely inaccurate” (p. 4). To briefly summarize, be-
    cause it is a nonsubjective term (i.e., it is defined by objective
    observation of behavior over the passage of time), punishment
    is generally not subject to moral evaluation in ethical theory. In
    the aforementioned cases, I do not believe the BACB intended
    for the BACB Code to be conflicting in these ways. Nor can the
    BACB possibly account for every possible instance in which
    their ethical codes may or may not conflict with one another or
    cause confusion (Brodhead et al., 2018a). These discrepancies
    are common in the realm of professional ethics (see Graber &
    Graber, 2018, for further discussion). As scholars, it is our job
    to point them out and to encourage careful analysis and revision
    to our ethics codes. As readers, I see it as your duty to digest
    these arguments and to proceed with caution in similar situa-
    tions, knowing the complexity of those situations.

    It is important to emphasize that BACB Code 1.06d, as
    well as the entire BACB Code itself, is designed to protect
    consumers of behavior-analytic services and the behavior an-
    alysts providing those services. That is, 1.06d may very well
    serve as an antecedent intervention that decreases the likeli-
    hood of a behavior analyst entering a multiple relationship,
    which then results in maintained compliance with the BACB
    Code and decreases the probability of disciplinary action and
    impaired clinical judgement stemming from a multiple rela-
    tionship. Furthermore, because only individuals credentialed
    by the BACB can be held liable for violations of the BACB

    1 My informal observations also suggest that BACB Code 1.06d has resulted
    in a surge of “Should you take a glass of water from a client?” presentations at
    the Association for Behavior Analysis International’s and other conferences,
    likely detracting from more important and meaningful discussions related to
    ethics and behavior analysis.

    http:theory.In

    http:andcontradictionwithinitself.In

    Behav Analysis Practice

    Code, the code serves as a layer of protection for the behavior
    analyst in the event an organizational policy is incongruent
    with the BACB Code (Brodhead, Quigley, & Cox, 2018b).
    In an ethical analysis, the stated cultural values of the BACB
    Code, to protect consumers and the behavior analyst, must be
    kept in mind. Any behavior analyst bound to the BACB Code
    must do his or her due diligence to minimize noncompliance
    with it; at the same time, behavior analysts must do their due
    diligence to maintain respectfulness and appreciation for cul-
    tural values, as well as maintain actions that protect their
    credential.

    Given the current trend in behavior analysis to further un-
    derstand the role of culture in service delivery and to advocate
    for cultural competence (e.g., Beaulieu, Addington, &
    Almeida, 2018; Brodhead et al., 2014; Fong & Tanaka,
    2013; Fong et al., 2016; Li, Wallace, Ehrhardt, & Poling,
    2017), including an ethical analysis (Rosenberg & Schwartz,
    2019; Witts et al., 2018), I am encouraged that the next revi-
    sion of the BACB Code will resolve some of the confusion
    surrounding culture. In all likelihood, different problems may
    emerge that spark additional scholarly conversations. For
    those cases, Rosenberg and Schwartz serve as a model as to
    how we may critically analyze the BACB Code to help guide
    us through ethical analyses when an ethical dilemma is
    present.

    To conclude this section, I emphasize that ignoring the
    culture of our clients, and ourselves, in ethical analysis is
    incongruent with our core value of being analytic (see Baer
    et al., 1968). Disregarding the importance of culture also does
    not align with what is known to be best practices in cultural
    competence (see Fong & Tanaka, 2013; Fong et al., 2016).
    Rosenberg and Schwartz challenge the status quo put forth by
    the BACB Code and popular texts on ethics and behavior
    analysis by drawing attention to this fact. I hope that readers
    take away from Rosenberg and Schwartz the importance of
    the role of culture in service delivery and ethical analysis. I
    also hope readers understand that although the BACB Code
    may underemphasize the importance of culture, culture is far
    from unimportant in ethical analysis.

    We Need Operationalized Processes of Ethical
    Decision-Making

    Recently, behavior analysts have begun to describe and eval-
    uate systematic processes for making decisions during
    behavior-analytic practice. Examples include models for en-
    gaging in effective interdisciplinary collaboration, selecting
    types of function-based treatments, and accurately analyzing
    data (Brodhead, 2015; Geiger, Carr, & LeBlanc, 2010;
    Kipfmiller et al., 2019; Newhouse-Oisten, Peck, Conway, &
    Frieder, 2017). A primary benefit of the aforementioned
    models is that they provide a framework for operationally

    defining, and subsequently measuring, observable behaviors
    of practicing behavior analysts.

    The model proposed by Rosenberg and Schwartz extends
    this previous work and introduced a tool that finally allows us
    to define, observe, and measure ethical decision-making be-
    havior. I, for one, am personally excited about this contribu-
    tion. Until now, we have failed to hold ethical analysis to the
    same standards as other components of applied practice, stan-
    dards of objectively defining, observing, measuring, and ana-
    lyzing behavior.

    I draw upon the area of autism treatment to further high-
    light the importance of the contribution made by Rosenberg
    and Schwartz. Scholars have very carefully operationally de-
    fined the components that are necessary for well-implemented
    and effective discrete-trial instruction. Likewise, the assess-
    ment and treatment of challenging behavior have received
    consistent attention over the course of decades, with much
    detail paid to variations and situation-specific modifications
    that result in optimal treatment outcomes. Discrete-trial teach-
    ing, functional assessment, and treatment of challenging be-
    havior are certainly important. But ethics are also important—
    so important that I argue they are the umbrella that covers all
    that we do.

    So where is the same treatment and attention paid to oper-
    ationally defining ethical behavior, so it can be observed or
    taught, just as we observe or teach discrete trials and function-
    al assessments? Rosenberg and Schwartz show us that opera-
    tionally defining the behavioral process of ethical analysis can
    be done, and done well. Their model sends a message to stu-
    dents, practitioners, and scholars that the wait is over for the
    objective study of ethics in behavior analysis. Gone are the
    days where we must rely on telling our students and
    supervisees “what not to do” in order to follow the BACB
    Code. Also gone are the days where we must rely on case
    studies that do not reflect the specific challenges we may face
    to teach ethical decision-making. Though these case studies
    may be important in establishing a baseline level of under-
    standing in ethical analysis, they do not account for the
    situation-specific instances a behavior analyst may face during
    clinical practice (see Chapter 3 in Brodhead et al., 2018a).
    Instead, we now have a tool, rooted in behavior-analytic tra-
    dition, for teaching our students and supervisees how to be
    analytical during their ethical decision-making process in rel-
    evant practice settings (just as we would expect them to be
    analytical during their discrete-trial instruction and functional
    assessment process).

    Do not forget that ethical behavior, like most behavior, is a
    discriminated operant (Newman, Reinecke, & Kurtz, 1996).
    We would never assume our employees could learn discrete-
    trial teaching through osmosis; ethical behavior is no different.
    Rosenberg and Schwartz get a pass on this, but the rest of us
    should be accountable for holding ethics to the same behavior-
    analytic standards as our other practices.

    Behav Analysis Practice

    I call upon scholars to study the model proposed by
    Rosenberg and Schwartz. To date, there are no empirical stud-
    ies on ethics and behavior analysis. I find this rather heart-
    breaking, given the importance of ethics as a subject matter,
    and the emphasis the BACB places on coursework and con-
    tinuing education in ethics. But now, we have run out of ex-
    cuses (myself included) for not studying such an important
    component of our practice. We now have a framework for at
    least the partial empirical study of ethics and behavior
    analysis.

    Challenging the Status Quo Is Healthy

    Very few scholars have come forth to critically analyze the
    BACB Code. Rosenberg and Schwartz serve as one
    example—one that takes issue with the mandated compliance
    required by the BACB and the rule-based BACB Code. Witts
    et al. (2018), Graber and O’Brien (2018), and Graber and
    Graber (2018) serve as three other critical analyses of the
    BACB Code that I am aware of. Surely, there are other
    scholars who have comments on the BACB Code (either for
    or against), and I encourage them to step forward and join the
    discussion. As Pat Friman (2010) noted in a not-at-all-related
    article, “Come on in, the water is fine.”

    Behavior analysts contact and engage with the BACB
    Code on a continuous basis. Whereas we are continuously
    analyzing and questioning our treatment practices as a means
    to stay close and true to our behavior-analytic values, surely
    behavior analysts are engaging in similar conversations about
    the BACB Code, a document that bears enormous weight,
    responsibility, and directive for how we behave. Aside from
    any licensure laws behavior analysts may be bound to and the
    BACB Task List (BACB, 2012) that defines our scope of prac-
    tice, I know of no other documents that bear as much impor-
    tance as the BACB Code. Let us help shape it.

    To be complacent and indifferent to the BACB Code, I
    argue, is to go against the core values of what it means to be
    a behavior analyst. Without a critical analysis of the BACB
    Code, the A in Analyst is missing, and if it exists, it is a tiny,
    lowercase a that is too small for print. Dissent, in general, is
    healthy for a science and allows it to grow and mature much
    better than if its values were not questioned and we are led into
    compliance and groupthink.

    Summary

    My preference for dissent and challenging widely held con-
    ventions is likely a product of my teenage years, where I did
    nothing but skateboard (poorly), listen to punk rock (loudly),
    and read George Orwell (enthusiastically). I understand if
    others are not so welcoming to the idea of dissent and

    challenging important documents (e.g., the BACB Code). I
    recognize that preference for compliance is likely a result of
    one’s own individual learning history—a cultural value that
    one may hold dear.

    My cultural values of dissent and calling into question
    things of importance may be incompatible with those of com-
    pliance. I welcome further discussion about how our values
    may converge in order to achieve the goal in which I believe
    we are all here to realize: the development of a science of
    behavior that produces socially significant (and ethical) be-
    havior change. I hope you join us in this discussion. Until
    then, I’ll be hanging out with Rosenberg and Schwartz, at least
    until others join in and change my mind.

    Come on in, the water is fine.

    Author Note Matthew T. Brodhead, Department of
    Counseling, Educational Psychology, and Special Education,
    Michigan State University.

    I thank my graduate students for their careful reading of an
    earlier version of this manuscript.

    This paper is based off a presentation given at the 2018
    Association for Behavior Analysis Conference in San Diego
    International, California.

    Compliance with Ethical Standards

    Ethical approval This article does not contain any studies with human
    participants or animals performed by the author.

    Conflict of interest The author declares that he has no conflicts of
    interest.

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      Culture Always Matters: Some Thoughts on Rosenberg and Schwartz
      Abstract
      Culture Always Matters
      We Need Operationalized Processes of Ethical Decision-Making
      Challenging the Status Quo Is Healthy
      Summary
      References

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