The Genesis management team held a brainstorming session to chart a plan of action, which is detailed here.
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- Evaluate historical data and prepare assumptions that will drive the planning process.
- Produce a detailed cash budget that summarizes cash inflow, outflow, and financing needs.
- Identify and compare interest rates, both short-term and long-term, using debt and equity.
- Analyze the financing mix (short/long) and the cost associated with the recommendation.
- Sales: The marketing expert and the newly created customer service personnel developed sales projections based on historical data and forecast research.
- Other cash receipt: Rental income $15,000 per month.
- Production material: The production manager forecasted material cost based on cost quotes from reliable vendors, the average of which is 50 percent of sales.
- Other production cost: Based on historical cost data, this cost on an average is 30 percent of the material cost and occurs in the month after material purchase.
- Selling and marketing expense: Five percent of sales
- General and administrative expense: Twenty percent of sales
- Interest payments: Payable in December – $75, 000
- Tax payments: Quarterly due 15th of April, July, October, and January – $15,000
- Minimum cash balance desired: – $ 25,000 per month
- Cash balance start of month (December):$15,000
- Available short-term annual interest rate is 8 percent, long-term debt rate is 9 percent, and long-term equity is 10 percent. All funds would be available the first month when the firm encounters a deficit.
- Dividend payment: None
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