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1. (TCO 1) Explain the of three types of marketing information. (Points : 22)
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2. (TCO 2) Explain how exploratory, descriptive, and causal research designs differ. (Points : 22) |
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3. (TCO 3) The usefulness of a research project depends on the overall quality of the research designed and the data collected and analyzed based on the design. Describe and explain the types of errors that could occur and cause problems in achieving an accurate methodology. (Points : 22) |
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4. (TCO 4) Provide pros and cons in using a diary panel? (Points : 22) |
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5. (TCO 5) Explain the two types of consumer purchase panels. (Points : 22) |
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6. (TCO 6) Explain the observational method, both pros and cons. (Points : 22) |
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7. (TCO 7) Explain the practical problems encountered in using a sales response criterion for budgeting and evaluation purposes. (Points : 22) |
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8. (TCO 8) Define sampling efficiency and explain possible ways to increase sampling efficiency. (Points : 22) |
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9. (TCO 9) Define simple random sampling and systematic sampling, including an example of use. (Points : 22) |
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10. (TCO 10) Parker Foods has just developed a new product. What factors should Parker Foods consider in deciding whether to use a test market for the product? (Points : 22) |
