I need a guarantee for B+ or above.
Not copying things from other material, my professor will know.
There are 2 parts in this project, each part require 15 typed
pages
excluding exhibits and references.
That means 30 pages in total.
Theterm project consists of developing a marketing plan for a new pie shop in Plattsburgh, NY. After the cupcake fad fades, the upcoming trend could be pie shops that serve individual serving pies and full size pies. This project enables you to integrate the many dimensions of marketing that make up the marketing plan. You will acquire the planning discipline, understand the role of more specialized marketing courses (i.e., advertising, consumer behavior, marketing research, etc.) in marketing planning, and develop an applied practical as well as theoretical understanding of marketing.
Even though many of you will scatter into various areas of business, you will acquire an important skill–the ability to critically evaluate your firm’s marketing planning activities, activities which permeate almost all types of organizations. The marketing plan outline below provides the structure of your marketing plan. In the Online Learning Center that accompanies your textbook, you will find a Marketing Plan Coach that will walk you through all the steps in the development of a complete marketing plan. There is also a model of a marketing plan for a veterinary clinic so that you can see how the different sections were applied for this business. You need to do the same thing for the assigned business.
Your project will be submitted in 2 parts, as follows:
Marketing Plan Part 1: Situation Analysis (Uncontrollable elements)
1.1 Company analysis of objectives and resources
•Objectives
•Resources
•Other marketing strategies and programs
•Opportunity analysis
•Ethics and social responsibility
•Gathering company information
1.2 Customer analysis
•Learn more about customers and customer behavior
•Define the Product market
•Apply this information for segmentation and targeting
•Gathering customer information
1.3 Competitive market analysis: Competitor matrix
•What companies are our main competitors
•What is the marketing strategy for each of these firms (TM + 4Ps)
•What is each firm’s positioning
•What are each competitors’ strengths and weaknesses
•How would the competitor react to changes in our marketing strategy
1.4 External Market environments
•Economic environment
•Technological environment
•Political and legal environment
•Cultural and social environment
1.5 SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
1.6 Marketing plan objectives (emerge from company objectives)
1.7 Differentiation and Positioning
Marketing Plan Part 2: Marketing Strategy (Controllable elements)
2.1 Target market
2.2 Product
•Goods and services
•Brand
•Product classes
•Packaging
•Warranty
•Product Life Cycle
2.3 Place
•Ideal market exposure
•Distribution customer service level
•Channels of distribution
•Number and type of wholesales
•Number and type of retailer
•Coordination needed in the channel
•Logistics
2.4 Promotion
•Developing a promotion blend
•Personal selling
•Mass selling: advertising and publicity
•Sales Promotion
•Promotion planning may vary according to
•Adoption processes and promotion planning
•Promotion to business customers
•Promotion to final consumers
•The product life cycle and the marketing mix
2.5 Price
•Pricing objectives
•Customer price sensitivity
•Customer value and value pricing
•Pricing and the product life cycle
2.6 Implementation and control
•Implementation
•Control
•Budget and sales forecast estimates
•Timing of implementation activities
•Contingency plans
Executive Summary (to be placed at the front of the completed marketing plan)
Each part of your marketing plan should have 15 typed pages excluding exhibits and references.
You may use point form for clear and concise business writing style. Your preparation should include not only textbook material, but also a variety of secondary sources (e.g., industry data, journals (academic trade, periodicals, etc.), census data, advertising rates…)
