marketing research group assignment of 3000 words

Group Project

In this assignment you will carry out research and make recommendations.

·        

Discuss the Market Research plans (Assignment 1) of each of the members of your group.

·         Select one of these plans to be the basis for the group assignment..

·         Adapt the research plan so that the research can be carried out by surveying students at the Holmes institute.

·         Carry out the research specified in the plan.

• Show how the research answer will impact upon the business decision.
• Discuss how the business decision will affect the success of the business.
• You are expected to consult at least two journal articles for and by each member of the group, to provide deeper insight into the ideas explored in your project.
• Use of Harvard referencing to identify the source of all ideas.

Assessment

• Clarity of description of the business decision.
• Clarity and relevance of the research question.
• Reliability and validity of the research project design
• Discussion of possible sources of error and what can be done to reduce them
• Clarity of discussion of how the research findings should be applied to the business decision.
• Clarity of explanation of how the business decision will affect the success of the business.
• Use of ideas from Journal articles

Use of Harvard referencing to identify the source of all ideas.

• Marks will be deducted for poor layout and failure to include Title Page, TOC, page numbers, reference list.