complete the answer form
MKT 4800W Spring 2022
Student Name:
Grading Criteria
1) This assignment requires formal business writing. Your writing tone should be formal.
2)
All sentences must be complete.
Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the textbook case or the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding quality,
an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Netflix deals with in its operation and, from the marketing perspective, describe what Netflix exchanges with each of the key players in order to make money in its business.
Q2) Based on the textbook case, the assigned articles, and your own experience, what benefits (small and big) does Netflix offer to its customers?
Q3) In the late 2000s, Blockbuster struggled and eventually went out of business while Netflix kept thriving. What made this difference? How were the two companies different in those years?
Q4) What are the (a) opportunities and (b) threats that Netflix is facing currently? [Tip: Remember that opportunities and threats are factors that exist outside the company.]
(a)
(b)
Q5) Why has Netflix invested heavily in its own original programming and global expansion? In other words, why are its original programming and global expansion so important for Netflix?
Q6) Based on the last two articles, what are the (a) strengths and (b) weaknesses of Peacock, compared to Netflix? [You must describe at least two strengths and two weaknesses for full credit.]
(a)
(b)
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https://www.wsj.com/articles/netflix-raises-prices-of-all-its-subscription-plans-11547563060
Netflix Raises Prices on All of Its Subscription Plans – WSJ https://www.wsj.com/articles/netflix-raises-prices-of-all-its-subscription-…
1 of 3 1/17/2019, 8:50 AM
Netflix Raises Prices on All of Its Subscription Plans – WSJ https://www.wsj.com/articles/netflix-raises-prices-of-all-its-subscription-…
2 of 3 1/17/2019, 8:50 AM
Copyright © 2019 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit
https://www.djreprints.com.
Netflix Raises Prices on All of Its Subscription Plans – WSJ https://www.wsj.com/articles/netflix-raises-prices-of-all-its-subscription-…
3 of 3 1/17/2019, 8:50 AM
Wall Street Journal January 17, 2020
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit
https://www.djreprints.com.
https://www.wsj.com/articles/comcasts-peacock-will-cost-4-99-a-month-with-ads-9-99-without-11579208437
SHARE YOUR THOUGHTS
Comcast’s Peacock Will Cost $4.99 a Month With Ads, $9.99 Without – WSJ https://www.wsj.com/articles/comcasts-peacock-will-cost-4-99-a-month-…
1 of 3 1/17/2020, 8:47 AM
Comcast’s Peacock Will Cost $4.99 a Month With Ads, $9.99 Without – WSJ https://www.wsj.com/articles/comcasts-peacock-will-cost-4-99-a-month-…
2 of 3 1/17/2020, 8:47 AM
Copyright © 2020 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit
https://www.djreprints.com.
Comcast’s Peacock Will Cost $4.99 a Month With Ads, $9.99 Without – WSJ https://www.wsj.com/articles/comcasts-peacock-will-cost-4-99-a-month-…
3 of 3 1/17/2020, 8:47 AM
The Streaming Video-on-Demand War Is Going to Get Bloody – Bloomberg https://www.bloomberg.com/news/articles/2019-08-01/the-streaming-vid…
1 of 14 8/6/2019, 10:57 AM
Learn More
The Streaming Video-on-Demand War Is Going to Get Bloody – Bloomberg https://www.bloomberg.com/news/articles/2019-08-01/the-streaming-vid…
2 of 14 8/6/2019, 10:57 AM
The Streaming Video-on-Demand War Is Going to Get Bloody – Bloomberg https://www.bloomberg.com/news/articles/2019-08-01/the-streaming-vid…
3 of 14 8/6/2019, 10:57 AM
The Streaming Video-on-Demand War Is Going to Get Bloody – Bloomberg https://www.bloomberg.com/news/articles/2019-08-01/the-streaming-vid…
4 of 14 8/6/2019, 10:57 AM
The Streaming Video-on-Demand War Is Going to Get Bloody – Bloomberg https://www.bloomberg.com/news/articles/2019-08-01/the-streaming-vid…
5 of 14 8/6/2019, 10:57 AM
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The Streaming Video-on-Demand War Is Going to Get Bloody – Bloomberg https://www.bloomberg.com/news/articles/2019-08-01/the-streaming-vid…
6 of 14 8/6/2019, 10:57 AM
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https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood-1490370059
|
Netflix: The Monster That’s Eating Hollywood – WSJ https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood…
1 of 8 3/25/2017 9:02 AM
A competitor on ‘Ultimate Beastmaster,’ an obstacle-course reality show created by David Broome, creator of
‘The Biggest Loser,’ for Netflix. PHOTO: NETFLIX
Netflix: The Monster That’s Eating Hollywood – WSJ https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood…
2 of 8 3/25/2017 9:02 AM
THE WALL STREET JOURNAL.
Netflix: The Monster That’s Eating Hollywood – WSJ https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood…
3 of 8 3/25/2017 9:02 AM
Netflix made a deal to pay Chris Rock, above performing in New York in 2016, $40 million for two comedy
specials. PHOTO: JOHNNY NUNEZ/WIREIMAGE/GETTY IMAGES
Netflix: The Monster That’s Eating Hollywood – WSJ https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood…
4 of 8 3/25/2017 9:02 AM
Netflix: The Monster That’s Eating Hollywood – WSJ https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood…
5 of 8 3/25/2017 9:02 AM
Netflix: The Monster That’s Eating Hollywood – WSJ https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood…
6 of 8 3/25/2017 9:02 AM
THE WALL STREET JOURNAL.
Netflix: The Monster That’s Eating Hollywood – WSJ https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood…
7 of 8 3/25/2017 9:02 AM
Copyright ©2017 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit
http://www.djreprints.com.
Staff at Netflix prepared for the second-season launch of its superhero series ‘Daredevil’ in March. PHOTO:
GLENN CHAPMAN/AGENCE FRANCE-PRESSE/GETTY IMAGES
Netflix: The Monster That’s Eating Hollywood – WSJ https://www.wsj.com/articles/netflix-the-monster-thats-eating-hollywood…
8 of 8 3/25/2017 9:02 AM
