Philadelphia 76ers will have a “guys night out” campaign. For a group of 4 tickets purchased at $35 per ticket level, fans will receive a free beer and a hotdog. The cost of a beer and a hotdog to the 76ers are $2.1 and $2.3 respectively. Also, the marketing department spent following on local ads for the game including fliers $3,000; newspaper $8,000; radio station $12,000, and TV $40,000.
(a). list all the Variable Costs and Fix Costs of the campaign.
(b). calculate the break even point in terms of the group set (4 tickets a set).
