500 words
“As a communicator, agility is make-or-break… Influencers are acting as newsmakers, reporters are starting their own outlets, and social platforms are revising their rules. If communicators don’t understand the different roles — and keep up with the changes — their ability to execute will suffer.” — John Saunders, president and CEO of FleishmanHillard
Please write an essay that gives your thoughts on the quote above and explains how you see these different roles influencing the field of Public Relations. If you choose to use outside sources in addition to using your personal insight and experience, please make sure your sources are correctly cited.
500 words.
