Short paper

Salespeople today have numerous tools they can use to manage their sales activities and customer information. Some of the best-known personal sales management software includes Sage ACT, GoldMine, QuickBase, and Chaos Intellect.

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Do an online search for “sales management software.” Select at least three programs, watch their sales videos, and read about their features and benefits. If you wish, you can download and use a trial version for a closer look at the programs.

In a short paper, write a brief review of the three programs. Discuss what you see as the pros and cons of each one and how you think it might help you better manage your sales activities and customers/prospects.

Read online reviews by software and sales experts about what they think of the programs and what they recommend. How do their recommendations differ from yours?

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Short Paper/Case Study Rubric (Undergraduate)

Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according
to a discipline-appropriate citation method. Page-length requirements: minimum of 2 pages.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Main Elements Includes all of the main
elements and requirements
and cites multiple examples to
illustrate each element

Includes most of the main
elements and requirements
and cites many examples to
illustrate each element

Includes some of the main
elements and requirements

Does not include any of the
main elements and
requirements

25

Inquiry and Analysis Provides in-depth analysis that
demonstrates complete
understanding of multiple
concepts

Provides in-depth analysis that
demonstrates complete
understanding of some
concepts

Provides in-depth analysis that
demonstrates complete
understanding of minimal
concepts

Does not provide in-depth
analysis

20

Integration and
Application

All of the course concepts are
correctly applied

Most of the course concepts
are correctly applied

Some of the course concepts
are correctly applied

Does not correctly apply any of
the course concepts

10

Critical Thinking Draws insightful conclusions
that are thoroughly defended
with evidence and examples

Draws informed conclusions
that are justified with evidence

Draws logical conclusions, but
does not defend with evidence

Does not draw logical
conclusions

20

Research Incorporates many scholarly
resources effectively that
reflect depth and breadth of
research

Incorporates some scholarly
resources effectively that
reflect depth and breadth of
research

Incorporates very few scholarly
resources that reflect depth
and breadth of research

Does not incorporate scholarly
resources that reflect depth
and breadth of research

15

Writing
(Mechanics/Citations)

No errors related to
organization, grammar and
style, and citations

Minor errors related to
organization, grammar and
style, and citations

Some errors related to
organization, grammar and
style, and citations

Major errors related to
organization, grammar and
style, and citations

10

Total 100%

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