swot

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Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. Use a SWOT analysis to evaluate your market and future competition. Submit a PowerPoint presentation of your SWOT analysis in no more than 10-12 slides. Include your recommendations for benchmarking and creating a competitive advantage based on the analysis.

Strengths and weaknesses are clear and encompass a complete representation of the market and future competition. Specific examples are used to support ideas.

20

Opportunities and threats are clear and encompass a complete representation of the market and future competition. Specific examples are used to support ideas.

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20

Recommendations are insightful with clear and concrete ideas on benchmarking the company’s products and creating a competitive advantage.

12

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.

8

Total:

60

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