The airwaves are full of marketing messages, and now the Internet is clustered with marketing messages. These messages include links, pop-ups, or crawlers. Most, if not all, of us have engaged in making purchases online. Therefore, we know what appeals to us as consumers and what does not.
Assignment Guidelines:
Select 3 different company Web sites and answer the following questions:
How are the Web sites and companies similar?
How are the Web sites and companies different?
Which approach do you find most effective? Explain.
Did you find the sites to be safe and secure enough that you would make a purchase there?
Compile your findings and explanations into a PowerPoint presentation with 8–10 slides.
Thorough speaker notes must accompany each content slide.
