Suppose that you are in charge of designing a product campaign for a new shampoo. This campaign will include, among others things, the components of marketing, pricing, and distribution. What will be the ultimate goal of the campaign and what will be your methods for achieving this goal? Prepare a 2-3 page paper in Microsoft Word explaining your answer. Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand. All written assignments and responses should follow APA rules for attributing sources.
Also, prepare a document using Microsoft Excel which illustrates the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments. Finally, prepare a document using Microsoft Excel which illustrates how a change in consumer utility affects the price elasticity of demand.
Assignment 2 Grading Criteria
Maximum Points
Discussed the components of marketing, pricing, and distribution as elements of the campaign.
8
Discussed and analyzed the concepts of utility, price elasticity, and demand in relation to the chosen marketing strategy.
32
Illustrated the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.
20
Illustrated how a change in consumer utility affected the price elasticity of demand.
20
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.
20
Total:
100
