See file
Assignment
2: Advertising piece
Ch
o
ose the consumer health issue that you believe the general public is most misinformed about.
In a 1
page
word document
(not
including
re
ferences)
, d
escribe the issue briefly and provide
evidence
(meaning credible sources you cite appropriately)
to
support public misperception
about this issue.
Once you have done this, select and identify a persuasion technique and use that technique to
develop an advertising piece to “sell” the truth.
This doe
s not mean find an existing one. For
this assignment, you are to
CREATE an original
one yourself.
You can choose a 30 second Public Service Announcement or radio spot, a billboard, a filmed
commercial, a
social media ad
, or a
magazine ad
to clear up the
misconception and give the
public the truth about your consumer health issue.
·
Be sure you are “selling” the true facts about your issue.
·
Advertising type should be appropriate for the topic and developed to fit into mainstream
advertising.
·
Be sure to use
only one of the following:
·
30 second Public Service Announcement or radio spot (you can upload an
audio clip if you choose this)
·
Billboard
·
filmed commercial (You can upload a video link for this if you choose)
· social media ad
· magazine ad
·
Be sure to use on
ly accurate, reliable, up
–
to-
date (check the date on your sources! Try and
find reliable sources that are no more than 5 years old), and truthful information in your
ad. Do not misinform the public
–
that’s what you are trying to stop!
·
Be creative!
Upload
the summary and the advertisement into the appropriate
assignment folder
in D2L.
Assignment 2: Advertising piece
Choose the consumer health issue that you believe the general public is most misinformed about.
In a 1
page
word document
(not
including
re
ferences)
, d
escribe the issue briefly and provide
evidence
(meaning credible sources you cite appropriately)
to support public misperception
about this issue.
Once you have done this, select and identify a persuasion technique and use that technique to
develop an advertising piece to “sell” the truth.
This doe
s not mean find an existing one. For
this assignment, you are to
CREATE an original
one yourself.
You can choose a 30 second Public Service Announcement or radio spot, a billboard, a filmed
commercial, a social media ad, or a magazine ad to clear up the
misconception and give the
public the truth about your consumer health issue.
·
Be sure you are “selling” the true facts about your issue.
·
Advertising type should be appropriate for the topic and developed to fit into mainstream
advertising.
o
Be sure to use
only one of the following:
§
30 second Public Service Announcement or radio spot (you can upload an
audio clip if you choose this)
§
Billboard
§
filmed commercial (You can upload a video link for this if you choose)
§
social media ad
§
magazine ad
·
Be sure to use on
ly accurate, reliable, up
–
to
–
date (check the date on your sources! Try and
find reliable sources that are no more than 5 years old), and truthful information in your
ad. Do not misinform the public
–
that’s what you are trying to stop!
·
Be creative!
Upload
the summary and the advertisement into the appropriate
assignment folder
in D2L.
Assignment 2: Advertising piece
Choose the consumer health issue that you believe the general public is most misinformed about.
In a 1 page word document (not including references), describe the issue briefly and provide
evidence (meaning credible sources you cite appropriately) to support public misperception
about this issue.
Once you have done this, select and identify a persuasion technique and use that technique to
develop an advertising piece to “sell” the truth. This does not mean find an existing one. For
this assignment, you are to CREATE an original one yourself.
You can choose a 30 second Public Service Announcement or radio spot, a billboard, a filmed
commercial, a social media ad, or a magazine ad to clear up the misconception and give the
public the truth about your consumer health issue.
Be sure you are “selling” the true facts about your issue.
Advertising type should be appropriate for the topic and developed to fit into mainstream
advertising.
o Be sure to use only one of the following:
30 second Public Service Announcement or radio spot (you can upload an
audio clip if you choose this)
Billboard
filmed commercial (You can upload a video link for this if you choose)
social media ad
magazine ad
Be sure to use only accurate, reliable, up-to-date (check the date on your sources! Try and
find reliable sources that are no more than 5 years old), and truthful information in your
ad. Do not misinform the public – that’s what you are trying to stop!
Be creative!
Upload the summary and the advertisement into the appropriate assignment folder in D2L.
